2017-06-08 15:37

 

Shandong Wei Kang: "two wings" to build a new ecological health industry

 

[news] June 7th report Beijing (Yangtze Evening News) with the "2030" plan for landing Chinese health, "health Chinese" national strategy continues to heat up, the health industry will continue to upgrade, and full of new vitality, will become an important support for Chinese sustained economic growth. "Integrate health into all policies, and maintain and protect people's health in all aspects and throughout the cycle."." A healthy action to protect the life cycle on a health industry to Shishuwanyi meter is gushing out.
As a company committed to the domestic well-known enterprises of health industry for eighteen years, Wei Kang group puts forward clearly the situation, look far ahead from a high plane, the wings of strategic planning, rapid layout of the health industry, constantly explore innovative marketing mode, and constantly improve and perfect the industry value chain, enhance the core competitiveness of enterprises, in order to direct fusion the product and industry development, the health industry as the foundation, cross-border integration, construction of Weikang health industry matrix.
Take product as the core, enhance the competitiveness of big health brand
With the arrival of the era of big health industry, the competition among enterprise brands is becoming more and more fierce, and high-quality products have become the core competitiveness of the health industry. To improve product quality and build product brand is the key to enterprise success.
Work is good, but tools are tools." Eighteen years, Wei Kang group always adhere to the "development of the concept of the product as the core, with the combination of research mode and has many scientific research institutes, Chinese Academy of Sciences Institute of Oceanology, Chinese Academy of Sciences of the Dalian Association of resources comprehensive utilization, Chinese Specialized Committee Chinese on chitin chitin front unit reached a strategic cooperation with Tsinghua University, Peking University other well-known institutions, joint research and development of chitin series products. Together, China researcher Dr, marine institute tutor Li Pengcheng, academician of China Academy of Sciences Academician, Dr. Zheng Shouyi, Chinese Academy of Engineering Guan Huashi tutor, and the national people plan expert Du Zhenning, Zhang Hui, Luo Yongzhang, Zhou Mi, "Taishan scholar" Zhang Wenqing and many experts and professors of the products the research team, has a strong ability of scientific research innovation. At the same time, continue to increase research funding, focusing on many aspects of the training and the introduction of the brand, management, development, organization, human resources, education and training of personnel, to resources superiority and talent advantages into advantages, market advantages, has a long-term strategic vision of development.
In the process of development, Wei Kang group has always focused on the health industry development, and constantly improve and perfect the industry value chain. Products range from health food products, skin care products, daily necessities, sleep systems, etc.. Has received more than 36 invention patents. In 2015, Wei Kang group from the traditional marketing model into marketing, gorgeous transformation, taking advantage of the resources of the products quickly open the market to enter the business development stage.
Expand the industrial chain and build a new landmark for health industry
Facing the era of health torrent, Wei Kang group of Nishuixingzhou, change from single to diversified industrial product marketing platform, innovative integration of resources, mining a new economic growth point of the health industry, in order to "direct + industry" mode, foster new competitive advantages of the enterprises.
Medical support project as an important support for Vistakon industry, accelerate the construction of medical support project, plays an important role in the development of Wei kang. In recent years, Kang Mengshan Group continued to increase medical support projects to promote efforts in cooperation with the China twelve Aerospace Academy, Mengshan Tourism Zone Management Committee, to speed up the arrival of health care, Mengshan and health management, School of aerospace experience of modern agricultural projects, while the Tsien Hsueshen human science and Mengshan spa, pension, health project in-depth integration the common development of the traditional Chinese medicine meridian, holographic technology and biological technology, biological health care therapy project and product development, health monitoring and medical health service products, and constantly improve the product system and health project experience.
"Health China 2030" plan "secondary branch of Chinese medicine health service put forward many requirements, of which the most important is to put forward Chinese medicine to play a leading role in the" disease ", deputy director of the State Planning Commission, director of the State Administration of traditional Chinese medicine Wang Guoqiang pointed out," have a brilliant future of traditional Chinese medicine in health China in the construction of". Wei Kang group in Ganoderma lucidum Valley and Echinacea breeding base of scientific research as the starting point, planting project development and Research Institute of traditional Chinese medicine, Ganoderma lucidum and Echinacea in depth mining industry value, combining with the product development, chitin deep processing of Chinese herbal medicine innovation, innovative health care food fresh to lead.
Leveraging innovation and complementary advantages, a new landmark of China's health industry based on the tourism resources of Mengshan Mountain as the carrier and the medical and health industry cluster as the support is rising quietly.
"Health +" fusion concept to promote social sharing and development
With the service needs and service mode of health industry is to change the whole industry chain model, intra industry trend of horizontal integration and vertical integration gradually highlight, achieve the health industry the whole industry chain value chain and seamless coverage, is the only way for future development of the health industry. Conform to the trend of integration of Weikang health industry, resource driven cross-border integration, to achieve polymerization in higher dimensions.
Wei Kang group in health food, health care products, medical institutions and pension institutions, medical cosmetology and other "pluralistic" steady distribution scheme ", a change in the past in the health industry, one-way seeking resources situation, effectively promote the resources between the active convergence and stability, industrial cluster, to establish a" health + "the idea," health + health "and" health + tourism "," health + health care "and" medical beauty + health "and" health + space experience ", by creating the health industry base, realize the coordinated development between the associated field and interests sharing, thus the formation of a powerful industry force, promote Chinese health industry integration and development level, the new additional value for the health industry.
Wei Kang group chairman Wang Zongji repeatedly stressed: no matter how far, don't forget to go! We should always remember: May the world life because of me! Wei Kang group after eighteen years of rapid development, has developed from a single product sales business into a multi platform industry group. Don't forget the heart, the party must always, always with the people of the world life Weikang health mission, adhering to the "best and perseverance" spirit of enterprise, set full of wisdom and the polymerization force, accelerating product innovation, service innovation, management innovation under new technology and business model innovation, explore and promote the field of health under the new situation of industrial integration, building a product as the core, with "health +" for the new ecological business philosophy, for the development of the direct marketing industry to explore the way to make a greater contribution to the vigorous development of the health industry!