2017-05-22 16:06
Topics: the implementation of the return system is an important mechanism of direct selling
[report] (net Beijing on May 22nd news commentator Qin Chenyu) the day before, the State Administration for Industry and Commerce Law Enforcement Bureau issued "on the competition with the business and market supervision departments to carry out direct selling goods system checks on the implementation of the notice", the direct selling enterprises how to cooperate to carry out related work put forward specific requirements. For a while, "implementation of the return system" has become a popular concern in the direct selling industry keywords. We believe that the implementation of the return system is an important mechanism for direct marketing, and must be resolutely implemented.
Implementing the return system is an important measure to safeguard the legitimate rights and interests of consumers
The new "consumer law" twenty-fifth stipulates: operators use the Internet, television, telephone, mail order and other means of sale of goods, consumers have the right to receive the goods within seven days from the date of return, and no need to explain the reason. This is what people often call "the right to regret", "right of cancellation" and "no reason to return"."
Enjoy the "regret right" goods, generally refers to the "network, television, telephone, mail order, etc." access to the "goods", including door-to-door sales, direct marketing and other fixed sales of goods. This in fact is tantamount to admitting that consumers have the right to regret, but they have no right to return the goods, and the direct selling industry is the same. Director of the State Administration for Industry and Commerce direct supervision bureau Zhang Guohua has stressed that the direct selling companies with or without a fixed place of business, whether to express directly provide products to consumers, must take effective measures to ensure the reasonable demands of consumers to return.
In recent years, China's direct selling industry developed smoothly, the number of direct selling enterprises and direct product market share, have been steadily increasing, but we must see, some direct selling companies return system is still not perfect, some direct selling enterprise customer service hotline useless, few sellers, distributors for return problems triggered by complaints and reports mass incidents still occur. In general, it is called a cooling off period when the goods are bought from the hands of the distributors and the consumers are allowed to return the goods. In fact, this is a legal choice for the consumer to evaluate the correctness of his purchase decision and to give the opportunity to return the product when it is found to be misleading. The cooling off period system in direct selling is a system that direct marketing enterprises must carry out unconditionally. It can be said that this system is an important measure to safeguard the legitimate rights and interests of consumers.
Implementation of the return system is to maintain corporate brand guarantee
At present, the market competition is becoming increasingly fierce, and the quality of products plays an important role in deciding the living space of the market. Therefore, the guarantee of product quality has become a required course for enterprise research. But still inevitably caused the occurrence of flaw in the plan, products, such as Samsung in the library door, explosion doors; Volkswagen broken shaft door event, but sadly, as consumer rights have been ignored, eventually in the business and quality inspection departments under pressure, had to in China announced the recall or other compensation. After the sale of Samsung and Volkswagen not only suffered heavy losses, Samsung and the public's irresponsible attitude towards Chinese consumers has been strongly criticized, corporate image in the minds of Chinese consumers is a disastrous decline. These events are undoubtedly warning the direct selling industry.
With the return of events in Shandong in Weifang last year, consumers buy Lee BAOYING multidimensional chewable tablets appear moldy materials, find businesses hope to return to the company, but the BabyCare has strongly denied the existence of the product, the product very strict checks to be rejected on the grounds. After discussion fruitless, Ms. Lee helpless find Weifang evening news to rights. BAOYING response is not difficult to see, the customer service service attitude is arrogant, flow is chaotic, is the process of procrastination, its behavior is undoubtedly disappointing.
As for the problem products, as consumers enjoy the natural rights to return goods, enterprises should actively cooperate, and should not turn a blind eye, find various reasons to stall. In safeguarding consumer rights and interests, Amway is undoubtedly a good example. A few days ago, the Amway Corp announced that two built-in AC power line plug Yat new air purifier equipped in extreme cases may overheat burning, there are security risks, Amway will be free for consumers to replace the new power line, to eliminate hidden dangers. Amway Minghe Zhai said, Amway through the perfect service system, won the recognition of consumers. It is therefore, Amway's reputation has been among the best in the industry.
Implementation of the return system is an opportunity for the direct selling industry to build up its reputation
"It takes 20 years to build a good reputation, and 5 minutes is enough to destroy it," said Warren Buffett, an American stock tycoon and brand expert." China's direct selling industry has made considerable progress in the past ten years, but its reputation has not been improved accordingly, which undoubtedly needs to be examined by enterprises. Has the enterprise established a service network that facilitates and meets the needs of consumers, distributors, products, prices, returns, and other services provided by enterprises in direct sales activities? Is the establishment of the service network in line with the requirements of the local government?
"Reputation is the life of an industry and an enterprise," said Wang Jiangping, deputy director of the General Administration of industry and commerce. "For an industry, it is its future.". Direct marketing enterprises must be born for reputation, but only because of fame and prosperity. Maintaining the reputation of the direct selling industry is the duty of every direct selling practitioner." One of the most important ways to build up the reputation of direct selling enterprises is to adhere to the idea of "consumers first", and put the protection of consumers' rights and interests in a more prominent position. "Direct selling regulations" provisions of the return system is strict, the implementation of the system returns to work, is a reflection of the direct selling enterprises attach importance to the protection of the rights and interests of consumers, to direct the reputation of the enterprise set up, but also be of great advantage. Deputy director as Wang Jiangping said in his speech: "as long as we adhere to the consumer oriented concept, and the protection of consumers' rights and interests in a more prominent position, the direct selling industry can be widely recognized by the society, can gain reputation."
Every journey begins with the first step. Rome city was not built in a day, nor was it a good thing to establish a good reputation in the direct selling industry. Direct marketing enterprises and direct sellers only long-term strict implementation of the "direct marketing regulations", fulfill their duties and safeguard consumer rights and interests, the reputation of the direct selling industry can endure.
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