2017-04-01 10:32
News perspective: Tourism direct marketing edge into network MLM?
[report] net Beijing on April 1st news (reporter Tong Zhuang) the day before the National Tourism Administration and the State Administration for Industry and Commerce jointly prompted the public, "WV Dream Tour" for the network marketing behavior, the public should be vigilant, discover and master the "WV Dream Tour" and similar crimes clues, timely report to the local public security industry and Commerce and tourism department.
"Straight thing" (WeChat ID:cndsn-zxbdw) noted that in recent years, some organizations and individuals in the name of foreign enterprise "tourismmarketing" banner, to enjoy the lowest price of tourism, while tourism money and other gimmicks to induce consumers to pay membership fees and other fees to become a member, to earn commissions, and avoid the monthly fee for integral tourism bait, encouraging membership offline.
WV sneak in China
Tourism direct selling alleged illegal pyramid scheme
"Straight things" (WeChat ID:cndsn-zxbdw) survey found that the "dream journey" (WV) was founded in 2005 in Texas, United States, Dallas. The company is said to have a wealth of direct experience, Wayne Nugent and Mike Askew Co founded. After the establishment of a dream trip to enter the European market in 2008, after the development of Africa and Singapore, 2012 has extended to Hongkong and Malaysia, and the founder of Huang Xuanhan by the Malaysia market (internal person to Chinese, Huang jazz). Members of the WV in the second half of 2014 has begun to simplify the Chinese form of social media platform in China to promote membership travel information.
What is the difference between direct tourism and traditional tourism? "Straight thing" (WeChat ID:cndsn-zxbdw) found that the members of the tourism Direct Selling Company belong to the various recommendations to build up the relationship between the team, the formation of top-down, multi tier, Pyramid type of organizational structure. This kind of behavior is suspected of constituting the pyramid selling act in our country. WV Dream Tour owned enterprises are not registered in the mainland of China, did not get a license to operate the tourism business license and direct marketing license (China's direct selling product range does not include tourism products), is an illegal business.
In fact, there is no independent Dream Tour products, foreign claims that the global tourism resources are products". The organization is used for project promotion, membership recruitment management, remuneration payment calculation to the official website of servers are set up outside, and also pay membership dues payment through overseas bank accounts, organizers and participants of domestic use all kinds of social network information platform, established a relatively subtle, closed sales channels, so that the interests of the participants there is a huge risk. The false propaganda in the social networking platform, is commonly used in micro-blog, WeChat released pictures of friends, showing off luxury travel, and that the well-known travel agencies, hotels, banks as its partner, global advertising using the lowest absolute language public deception. 2015 WV Dream Tour had to use part of the star photo for false propaganda activities, and some well-known actor's public boycott.
In the long run
Free travel MLM can only rely on the development of head
Tourism seems to have nothing to do with MLM, why would be accused of pyramid schemes? According to the relevant tourism sources reveal: "in the long run, the cost can not be avoided, free travel is not realistic. This model to develop a lot of talent to do."
"Straight things" (WeChat ID:cndsn-zxbdw) found that the dream trip is growing rapidly, because they hype the so-called free travel. From the "dream trip" (WV) current development trend, is the essence of tourism take intermediary functions, even the famous tourist site, the main way of profit for advertising fees, membership fees and high-end service fee, but each business transaction intermediary costs less, if you want more the profit space, only by the huge amount of orders to make up, to get the vested interest, travel agency will generally low labor costs. The added value of the direct selling industry lies in the distributor can provide a service, so it is worth the huge investment in human resources, but the travel agency does not need to provide such a service, so the added value cannot be generated.
One of the industry to the "straight thing" (WeChat ID:cndsn-zxbdw) said that the direct selling enterprises to allocate bonuses the actual ratio is generally above 25%, so as to meet the relative dealers get more considerable earnings expectations. And like a dream trip (WV) such travel agency, from the tourism business itself is impossible to get such a high return. So high bonuses will come from? If you want to meet the expected substantial gains, the dream journey (WV) can only be like the other far away from the origin of the enterprise, relying on the continuous follow-up of the successor, the money paid by the members of the back of the forerunner. However, it is impossible for an enterprise to maintain such a growth model for a long time. So it seems that tourism direct sales is not no one to do, but can not do.
Therefore, the "dream trip" (WV) a source of interest is not the tourism industry's revenue, but in charge of new members continue to pay the initial fee, and the so-called "market" is only a member of his own pocket money game, and had all been exposed MLM scam exactly the same.
"Don't drill the word 'travel'"
Industry to remind the tour direct will lead to legal risks
"Straight thing" (WeChat ID:cndsn-zxbdw) found that "the dream journey" (WV) members in the recruitment of staff entry, said, "we have no direct transaction of products and customers, only offline promotion, direct customers and the company's online transactions. Belong to a kind of tourism e-commerce, is also a member of the economy." Although the tourism industry has not direct related legislation, but the relevant legislation for direct selling and pyramid schemes, both the tourism enterprises, or enterprises engaged in high-tech information, as long as the related sales, marketing activities, are required to comply with the relevant domestic laws.
"Don't drill" tourism "12301 words," director Wang Hong pointed out that the tourism management hotline, "issued by the Ministry of commerce is the direct selling license, if any industry in the Ministry of commerce did not receive the license for direct selling is illegal." Without obtaining the direct selling license of the occasion, WV has been recruiting members at home, but also to "pull the head", "entrance fee" and "multi level" and "team" as the main feature, the so-called "products" or pay the membership fee is non refundable, obviously it is illegal.
"Straight thing" (WeChat ID:cndsn-zxbdw) noted that the laws and regulations of our country, to the sale of goods for the purpose of payment according to sales as the only team paid "marketing activities, not as a crime. Take the form of "team payment", but in fact belong to "a number of development personnel as payment or return basis" pyramid schemes, "should be in accordance with the provisions of the criminal law" one of 224th, the organization leadership pyramid schemes crime. Liu Hewei lawyers also believe that the Dream Tour (WV) from the point of view of the activities of the members, the mode of marketing activities in line with the characteristics of.
After a few years time, "the dream journey" (WV) is gradually fading away. However, from the point of view of its model, in the near future, the decline is also an irreversible trend.
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