2016-11-28 11:56

 

Midrib experience: the ＂ecoh＂ leveraging the supply side structural reform

 

Direct reporting network Beijing November 28th (reporter Xiao Xiao, red Jie) supply side of the main structural reform is the main enterprise. "Straight thing" (WeChat ID:cndsn-zxbdw) noted that Nanjing midrib Technology Development Co. Ltd. (hereinafter referred to as the "ecoh" midrib) by leveraging the supply side structural reform experience, worthy of the government and economic circles to common concern.
The family is a social cell
"Eco home" has become the fulcrum of the supply side structural reform
As in the health industry enterprises, how to participate in the supply side structural reform? Through the practice of deep understanding of the midrib, the supply side of the purpose of structural reform is to increase the effective supply, and to achieve this purpose, must find a fulcrum leveraging "". "Straight thing" (WeChat ID:cndsn-zxbdw) found in midrib "ecoh" as the fulcrum of the supply side structural reform, not only provides effective ecological products for the family, but also to promote the healthy and rapid development of enterprises.
In short, the "eco home" is to create an ecological family and realize the family life. Midrib promotion "ecoh" strategy, tries to put the "ecoh" to create a platform for the industry, to jointly more interested in health products and service enterprises, the integration of more resources, to enter the "ecoh" platform for all products and services are deeply marked "ecological" brand.
Family is the cell of society. 2016 during the two sessions, many members, representatives of the construction of an ecological family is very concerned about. A proposal to build an ecological family to help ecological civilization construction, once again sparked concern about the quality of the indoor environment. "Straight thing" (WeChat ID:cndsn-zxbdw) noted that, in order to show more real midrib indicators China family environment, September 2015 United China Institute of Environmental Sciences Tsinghua University branch of the indoor environment and health, start family ecological index survey, according to the ecological indicators closely related to indoor air and a number of people's daily life, nationwide system the investigation and examination. The institutions, universities and midrib cooperation, show attention to family environment construction. In March 2016, lasted 7 months, including the 9 key city of the research data and results in the "Chinese family ecological environment report" form, for the relevant departments and industry provides data and basis for making prevention and control strategy.
In the midrib of environmental pollution that can not quickly work, solve the indoor environment Home Furnishing, can reduce the environmental pollution to a great extent against. At present, the midrib "ecoh" has taken the first step to build a platform in the industry, in a unique way of interpretation of health Chinese dream. Full of confidence for the future, midrib. In the optimization of midrib on the basis of the existing product line, we have to integrate other resources in the industry, many enterprises have to midvein extending the olive branch." Midrib health industry group chairman of the board of directors Zhou Xijian said.
"Straight thing" (WeChat ID:cndsn-zxbdw) found that the implementation of the "ecoh midrib" strategy, to provide a standard for the health of thousands of households found life, ecological family of all kinds of products for consumers to thousands on thousands of, really leveraging the supply side structural reforms to find a powerful fulcrum". Experts said research professor at the Nanjing University, midrib "ecoh" is a typical representative of the family ecological, it goes beyond the traditional production mode of distribution, to platform enterprise transformation, the enterprise integration technology, the integration of ecological consumption market has positive significance.
Provide effective supply
"Eco home" to meet the consumer experience of the Chinese family
Provide effective supply, is the implementation of the "eco home" strategy. "Straight thing" (WeChat ID:cndsn-zxbdw) noted that, in order to meet China midrib household consumption experience, done in providing effective supply, by the public praise.
Since its establishment in 1993, midvein in order to allow consumers to have a better experience, always adhere to the "quality brand character" of the enterprise purpose, products updated. No matter how rich product line, midvein only constant rule is: to each product market have to be fine. "Straight thing" (WeChat ID:cndsn-zxbdw) noted that a group of data from the midrib production department, from 2013 to 2015, the qualified rate of the main products of the midrib remained above 99%, the highest reached 100%. For example, the far red pulse analgesia safety series is one of the representative products, it has a large number of loyal consumers in the market.
"Straight thing" (WeChat ID:cndsn-zxbdw), has been set up to midrib brand image, by the positive consumer market and the relevant departments. In June 18th, sponsored by China Health Association for the sixth session of people.com.cn Chinese health products credibility forum and the sixth Chinese health care products credibility and brand selection activities, the conference issued a "sixth China health products ten brand credibility" and 100 "brand credibility products, midrib" is listed as "sixth Chinese health care the top ten brand credibility". Zhou Xijian said: "in a market environment, the enterprise should adhere to the midrib play, which is to provide quality products, pay full attention to the consumer experience, and constantly improve the brand influence of midrib." Something that stays in your mind will someday spring up in your life. Adhere to the midrib do high-quality products for 23 years, the best response is: the pulse in the health industry continue to expand market share, corporate earnings continued, and a number of consumers have higher requirements on product quality and experience, gradually become a loyal consumer of midrib.
Add, subtract, multiply and divide together
"Eco home" to promote the steady escalation of the big health industry
The day before, midvein by high-tech enterprises in Jiangsu Province identified coordination group management review, Jiangsu province has become the second batch of 2015 review by the national high-tech enterprises. "Straight thing" (WeChat ID:cndsn-zxbdw) noted that the midrib "together, the implementation of add, subtract, multiply and divide" the "ecoh" strategy for promoting the health industry steadily upgrade provides a positive thinking.
One is to do addition, efforts to expand the "eco home" platform scale. Midrib in the implementation of "eco home" strategy, to cooperate with the State General Administration of sport training. "Straight thing" (WeChat ID:cndsn-zxbdw) noted that athletes training security has become an important carrier of midrib power sports development. The day before, the ecological home experience midrib center is also being settled in the State General Administration of sport training. With the rapid development of business to grow in the midrib, midvein continue to promote a healthy lifestyle, the spread of ecological health idea at the same time, increase the sports support. From the ecological health of riding, "Houde Cup" youth golf tournament, Jiangsu City Bowling Championships to Nanjing Youth Olympic Games, can see the figure of midrib. In order to continue to support the development of sports, system, and vein of the State General Administration of sport training reached a strategic cooperation, become the State General Administration of sports training and Sports Training Council sponsors "". At the same time, midrib ecological energy sleep system and Yi net negative ion air purifier has become the Athlete Training Council (national team) for security products.
Two is to do subtraction, efforts to increase the "eco home" of the scientific and technological content. Midrib of product from design to development, pay attention to reduce unnecessary investment, put more funds for scientific research and development, and constantly improve the technological content of products. "Straight thing" (WeChat ID:cndsn-zxbdw) found in the midrib "ecoh" industrial layout, the only food for ecological kitchenware series, far red pulse magnetic health care series, Yi core energy water series, music nutrition series, Yi Jia Hai energy clean milk series and Yi net air purifier series products the content of science and technology, gives a higher. In July 2012, midrib ecological energy sleep system clinical trial project started in September 2013, start the music life midrib can drink "anti tumor cell immunity pharmacodynamics and safety research" project. As of the end of 2014, Costa has obtained 8 patents related to product development. At the same time, the old concept of "reduction" to midrib sales sales, launched the traditional direct sales of organic and mobile Internet combined the Internet economy mode, embrace change, innovation and development.
Three is to do a good job of multiplication, efforts to enlarge the "eco home" spillover effect. The midrib "multiplication" thinking, develop from the individual health to family health undertakings, so that the spillover effect of ecological home "has been enlarged. "Straight thing" (WeChat ID:cndsn-zxbdw) noted that the "ecoh", midrib to people, natural ecology, family micro environment in harmony as the goal, to help people in the increasingly serious pollution of family environment, from diseases, and truly let the human family living closer to nature, so as to achieve a harmonious family social harmony and human harmony and build a harmonious world. From the individual health to family health, midrib "ecoh" not only brings health and lifestyle changes, but also lead to a revolution. As the experts pointed out: the pulse "ecoh" is derived from the world Changshouzhixiang - Bama model, through the perfect ecological reproduction technology, the ecological environment of Bama level into every family, so it will also create a new stage of China health industry, will become the industry benchmark.
Four is to do a good job, and strive to increase the "eco home" market efficiency. In order to increase the "ecoh" market efficiency, also pay attention to the midrib division, improve the health of this important China "denominator value". Has been to strengthen the management of distributors midrib in the process of operation, internal business has formulated strict regulations, in violation of the state provisions of the dealers will be punished accordingly, some even stop operation qualification. Midrib to "direct selling regulations" as the yardstick, strictly require dealers to legitimate business, the "ecological home" concept really sent to thousands of households. "Since the implementation of ecological home" strategy, in regulating the business at the same time, midrib market continues to expand the scale of the "ecoh" product market share is further improved.