2016-11-14 15:12
Observation: direct selling enterprises ＂rental＂ direct selling license explained what?
[report] net Beijing on November 14th news (reporter Shen Jie) the direct selling license (referred to as the direct selling license) is issued by the Ministry of Commerce to the enterprise "identity card", get direct selling license can engage in direct marketing related activities. Due to the direct threshold conditions are relatively high in our country, has only 79 direct sales license to be publicized, but the "straight thing" (WeChat ID:cndsn-zxbdw) noted that there are some companies get a license in the company while the licence as "pork" to rent some social stakeholders enterprises, and these unlicensed black households into his "umbrella", "collect protection fees".
Have ulterior motives
"Brand chicken ribs" to handle direct market amidst the winds of change
In the field of direct selling, more and more no direct sales license is doing direct business enterprises, with a small number of companies to obtain a license to reach a strategic cooperation or distribution agreement. Understand that people can see at a glance, unlicensed business ulterior motives, they really value is the direct selling license scarcity value.
So far, the national publicity has a direct selling business only 79. In addition, the application cost of direct selling license is also relatively high. In a according to today, many enterprises choose and as direct selling enterprises are forced to cooperate. According to industry sources, and now choose to have a direct selling business with a cooperative cost of up to tens of millions. But to apply for 80 million yuan of direct selling license conditions in the registered capital of 20 million yuan, and the Ministry of Commerce of the deposit, the cost of cooperation for those unlicensed direct selling enterprises is acceptable.
"Straight thing" (WeChat ID:cndsn-zxbdw) noted that many enterprises in the direct selling industry, and not so easy to operate. Even some companies have been the Ministry of Commerce formula of direct information, but such a company's performance is unusually low profile, basically did not carry out any direct marketing activities. Instead take the advantage of the use of their own brand of direct selling licenses, and other companies did not obtain direct license to carry out the so-called strategic cooperation, signed a distribution agreement. These have not been the brand of direct selling business in the direct sales business, have the name of a licensed enterprise under the banner of the combination of their own system, engaged in the sale of direct sales business.
Why part of the direct selling companies do not go to personally carry out business? At present, our country entered the direct selling enterprises mostly from traditional industries, because the system is ingrained, the new model in the short term is difficult to allow dealers, plus most business owners do not understand marketing, hiring managers and occupation do not trust, but also China direct selling market is foreign capital enterprise strong, so the market is unable to direct amidst the winds of change find suitable helm, in a dilemma as contracting out is convenient, not only can play a direct selling license, but also can benefit from, even if the risk, can immediately terminate the partnership, a statement on the deal does not lose Everything will be fine..
Who is the initiator of evil?
"Brick house called the beast" encourages direct pointing Jiangshan industry unhealthy
Due to the direct mode is "exotic", many traditional enterprises in the process of transformation of marketing, to give advice and suggestions of people, especially the direct selling industry, but experts and professors really are not many, this will cause a lot of first involved in the direct selling industry people to act as a role, by virtue than others to enter the direct selling industry time advantage and suddenly become a guest of the direct selling enterprises.
Maybe these direct "brick" and "beast" did not take over the direct sales team, not engaged in the research and decision-making direct selling in real direct selling enterprises. Rapid reputation in the industry through the periphery of the packaging and exaggerated propaganda. The new cards direct selling companies do not know the reason why, "straight thing" (WeChat ID:cndsn-zxbdw) also found that in recent years, some other "brick house called the beast" at the instigation of direct selling enterprises engage in capital gold, large orders, and encouraged the direct selling enterprises rental direct selling license, Yan ran a "pimp" the. Even some of the "brick house called the beast", himself a shareholder of the company. Some experts and professors just take a card with a humble heart of the direct selling companies invite direct selling industry imparting knowledge, and may actually on these brick house called the beast a bad idea when, a rush into danger of the bonus system, the so-called standard is a stereotyped operation strategy as the "Bible", if direct selling enterprises performance or not, it can only do illegal things. This includes rental direct selling license, some "brick house called the beast" to encourage direct leasing enterprises not only need to receive a direct selling license fee, or even take the lease enterprise performance fee, if the affiliated enterprise, the money come naturally.
"Straight thing" (WeChat ID:cndsn-zxbdw) found that the pseudo expert professor once in the direct selling industry in the prevalence, so for the development of direct selling enterprises is not a good profit. Direct sales model to integrate into mainstream society cannot be "brick beast play bad, especially those involving transfer of social enterprises, if direct selling license has become enterprises to engage in pyramid schemes, money connivance" protection ", it is against the whole society. 3
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Editor: Xiao Shen
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