2016-10-20 15:06

 

Analysis of the causes of the rapid growth of Ti from the development characteristics of the domestic economy

 

[news] direct reporting network Beijing on October 20th (first financial daily) in recent years the development of the domestic economy diversified characteristics, enterprises to develop, must carry out a full range of upgrades in many aspects of products, marketing mode, and business logic, this process will be accompanied by the upgrading of the overall transformation of national economy simultaneously thus, a new. Then, in the upgrade process, is bound to have some enterprises to go faster, to achieve results, provide a valuable reference value for the sample counterparts, Ti is such a company.
Who is the Keti
The rapid growth of TI company for many years to let the industry look askance, especially in recent two years, in the macro economic downturn environment, has more than 20 times the performance of growth, more let a person feel unbelievable. This growth rate, even the popular Internet companies, will attract great attention of the whole society and the media hype, what's more, this is a more than and 20 year history of the development of the traditional company. So, what is the internal logic of Keti high-speed growth, has its rationality, or accidental is a kind of inevitable? This model G Ti high growth, what level of reference and inspiration for other enterprises under the current economic environment? Whether this growth is sustained? Whether this path can be a guide to other business many successful enterprises to break through?
To sort out the internal logic of Keti high-speed growth, it is necessary to have a basic understanding of this enterprise. Ti is a Taiwan funded enterprises, China Taiwan parent company was founded in 1989, the founder of TI company, its founder Dr. Chen Wugang is 50 years old, belongs to older entrepreneurs. Keti field belongs to the beauty industry, marketing mode for the traditional beauty salon system and direct sales personnel to join the compound. G TI company officially entered the Chinese market in 1997, to carry out the traditional beauty salon business, this business after more than and 10 years of development, in 2013 in Chinese listed in Taiwan, became the first in the mainland China beauty institutions listed in Taiwan.
In 2009, Keti received a direct selling license issued by the Ministry of Commerce, became the first to obtain the qualification of the Chinese enterprises in Taiwan. But is not the direct Keti recruits, in fact, before the Keti has nearly 20 years of global direct selling operation experience and history, is a veteran of the Direct Selling Company.
China, is the world's largest direct selling market, it can be said that the Keti operations on the mainland direct selling business is an inevitable.
Commercial principles
The direct selling industry development in China for many years, but once in the legal regulatory policy encountered great challenges, part of the business philosophy and market operating practices are controversial, the most obvious is that the product quality is not stable, high price, and even product tools, and operators and consumers of natural identity overlap more to promote the common features and obvious career oriented speculation, the most obvious is that many direct selling companies encourage distributors to purchase a large number, resulting in a large stockpile, increasing the negative perception of the whole industry.
The existence of such a phenomenon, it should be said that the majority of direct marketing enterprises, the unspoken rules. On the one hand is the need to boost the market performance, on the other hand, in the face of a large stockpile distributors difficult digestion jiongju. As a 30 years old senior management of direct selling companies, short-term Keti companies know this behavior, solve the contradiction between the growth of enterprise performance and the demand of harmonious development of the market, is the test of enterprise value, business ethics and operation ability.
In the process of Ti in recent years the performance of high-speed growth, the market also appeared some distributors of spontaneous hoarding in this industry, widespread phenomenon, Keti practice is commendable. On the one hand, G TI company to constraint at the system level, explicitly prohibit such behavior, on the other hand, for some distributors indigestion inventory effectively ease, resulting in a large surface effectively solves the problem of common industry.
As the insurance industry represenratives, direct selling distributors are in line with the purpose of making money to engage in direct marketing, such as investment and business activities, in their eyes, engage in direct sales and investment real estate, stock in essence is one thing, therefore, are hoping to create more performance, so as to get good returns. Therefore, distributors trying to "single" the situation is very difficult to avoid, in this case, many direct selling enterprises is implied, and even encourage the.