2016-10-18 15:38

 

Observation: cloud in the finger tip is characterized as a micro marketing to micro business which alerts?

 

[report] net Beijing on October 18th news (reporter Shen Jie) the day before, according to the Xianning Municipal Administration for Industry and commerce website news, Guangzhou cloud suspected MLM case in the fingertips of Agel Ecommerce Ltd, has recently closed. "Straight thing" (WeChat ID:cndsn-zxbdw) found that the cloud at the fingertips were identified as a pyramid scheme, in addition to the confiscation of illegal income of more than 3900 yuan, but also to pay a fine of 1 million 500 thousand yuan. According to the Tencent security risk control center senior director Zheng Lipeng revealed that micro-blog, WeChat cloud in the fingertips public number has been officially closed. Then, the cloud to the majority of derivative of what kind of warning at the fingertips of destruction?
Tip of the iceberg
"Cloud in the fingertips" pyramid schemes are fined tens of millions of just signal
Although the cloud is Xianning City Administration of Industrial and Commercial Bureau as pyramid schemes in the fingertips, but in fact from the cloud began operations at the fingertips have much questioned, although the evidence is MLM questioned its long-standing, but not always by the local Industrial and Commercial Bureau attention, then, how clouds were characterized as pyramid schemes in the fingertips?
"Straight thing" (WeChat ID:cndsn-zxbdw) noted that as long as the network mall consumption of 128 yuan products, will automatically upgrade to "fingertips Butler", in 80% of the company's profit distribution, can take the eight generation of bonus. According to the "cloud in the fingertips, when members of the mechanism" do you recommend a "finger steward" (first generation), you can get 40% of the profits, when you first generation housekeeper recommend a Butler (second generation), you can get 10% of the profits. Third generation to fifth generation, can extract 10% of the profits. The sixth generation to take 8% of the profits, the seventh, the eight generation to take 6% of the profits. According to the legal definition of pyramid selling in MLM, there are three main features: one is a number of development personnel as the main economic source, namely "pull the head"; the two is directly or in a "head fee" or "qualification fee"; three is the revenue from the participants to join the order and development depend on the number of referrals that is, team paid. With these three characteristics to measure, judge "cloud is in the finger tip" the character is relatively easy to understand.
The cloud is determined in the fingertips, for the uninitiated, not a pole killing all derivative. Cloud at the fingertips is just one example, does not represent the micro business is all mlm. For micro business practitioners, is a wake-up call, the sense of sellers is the most practical. As early as in 2015, the "WV Dream Tour, cloud at your fingertips, the chamber of Commerce and Commerce in capital" is refers to the alleged MLM suspect, but did not investigate Industrial and Commercial Bureau. And then in June of this year, WeChat has closed off the alleged multi-level distribution of micro signals including but not limited to the above four.
Sin and temptation
Distribution agent model has become a sensitive area of the micro business
"Straight thing" (WeChat ID:cndsn-zxbdw) noted that a micro business views, widely considered a derivative is a pyramid scheme, but now the open micro business operation, due to the micro business the chaos is too much, really a lot of micro business and marketing off relationship. For example, multi-level chain member shopping high rebate mode. Most of the mainstream micro business, but also more likely to belong to the direct sales model. MLM is a multi-level direct selling, the main difference is the MLM charge high entrance fee, and multi-level direct selling is generally not less income or income membership fee. In addition, according to the definition of legal provisions, if the direct sales income distribution of more than three, can be identified as belonging to the mlm. So, now the micro business model to the three level of distribution as the mainstream representative, such as micro mall inside the three level distribution system.
Why is the three level distribution just looks beautiful (actually is involved in transmission of original sin)? In fact, the three level distribution as a kind of social relations based on the sales application, but the three level distribution operation difficulty is very difficult, more than any other sales model does not have the difficulty, the small and medium-sized enterprise reference significance. Now the three level distribution pattern of Taobao consumer model is favored, but if the derivative market, three level distribution pattern of sales team even micro agents have a fraction of the stockpile model.
Why a system of three level distribution, as well as others directly pull the agent stockpile? Because the three level distribution, sales role is particularly ambiguous, when a people rely on other two level of sales revenue, when two of his staff enough, his two completely rely on lay money, which is why most of the three level distribution, number of participants (distributors) a lot. But it is not actually a few to sell products. The derivative do three level distribution in the criminal edge, many derivative of the pursuit of wealth, tempted to engage in suspected MLM activities, and ultimately escape legal sanctions.
The trouble should end it
Micro business marketing can not only rely on the government's administrative supervision and combat
"Straight thing" (WeChat ID:cndsn-zxbdw) survey found that micro pyramid is mainly based on intelligent mobile phone as a tool to network software, and electronic commerce, online, online venture capital equity investment, micro business, virtual currency, financial assistance, charitable relief, free travel banner, pay for the circulation of funds tools of marketing activities in the network, it launched a flexible, fast spread, personnel involved in covert and extensive, convenient transfer of funds, found and dealt with difficulty, characteristics of social harm etc..
In addition to the platform regulation, many users buy micro business once the victim depends on government supervision unfavorable, in fact the government in the mobile Internet supervision difficult, due to the completion of the micro marketing behavior mainly through the mobile terminal, convenient in MLM, does not need to meet offline whenever and wherever possible, the meeting, without the real scene, no need to pay cash and complete all the form in the mobile terminal. Illegal low cost, difficult to combat high. Pull a group, the group re pull group, a simple set of marketing system is completed, the cost is very low, unlike the original rent and other expenses, the use of social networking platform to combat and forensics to bring difficulties.
The government and the platform is just a link, with a lag, but for the public, to prevent network marketing, away from the scam, the most fundamental thing is to overcome greed, not fantasy "overnight", if you take chances to participate, it can only come to lose everything, even go bankrupt, crime the road. Therefore, the public is the first line to prevent micro marketing, more is the basis of the government to effectively combat derivative pyramid schemes, it is continuously opened micro MLM means "to people". 3
This text is original, need to indicate the author and source when reprint. If there is infringement, the site will be held accountable for the corresponding legal responsibility.
Editor: Xiao Shen