2016-10-17 15:23

 

Observation: home textile enterprises to enter the direct sales more than the disadvantages＂

 

[report] net Beijing on October 17th news (reporter Shen Jie) today, China direct selling enterprises is "," thing All flowers bloom together. "straight" (WeChat ID:cndsn-zxbdw) noted that with the direct product of sixth kinds of open, electric appliance manufacturing enterprises are also rapidly into direct sales, but China's direct sales market still exists in the product homogeneity the problem. Then, the textile manufacturing enterprises to enter the direct sales will not cause a new round of competition trend?
Present situation
Traditional home textile enterprises merchants channels encounter bottlenecks"
"Straight thing" (WeChat ID:cndsn-zxbdw) noted that now many textile enterprises are facing the problem of investment cruel, in order to attract dealers, can be said to be the face of their own organization and bend over backwards, but the problem of resources, often failed to achieve the desired results. Such blind investment will inevitably lead to the textile enterprises can not accurately positioning the market strategy.
Even if a lot of business investment situation seems good, but into a kind of inherent in the investment model, which has a greater dependence, and then for the subsequent investment has brought a lot of negative effects. Now some textile enterprises use the exhibition and put a lot of advertising in the CCTV media, in a period of time, the effect is obvious, but the effect is often through the media and exhibition into a large, and can not be sustained. As a famous brand in Jiangsu, Changzhou held a grand franchisee of new orders, and business meetings, visiting customer intention of less than 20, the final contract and scanty, during the whole session, from the company introduction and product introduction, the company's sales policy and lack of effective design vivid, just to open the investment will be open, the effect is not good in nature is a normal phenomenon.
In fact, the old-fashioned investment channels has let the textile industry suffered winter, while facing the strong impact of the Internet, how fast the textile products recognized by consumers and the purchase is not only the market planning adjustment, is the enterprise sales model updating. Although the direct sales model in the textile industry is still a "minority" terminal operating mode, but to join the sales agent or the vast majority of textile brand sales model, this business model successfully "containing" marketing at the same time, in the operation has gradually emerged many disadvantages such as: the terminal execution is generally under the implementation of the unified management of the brand, not smooth etc. these factors are sometimes more or less influence on the regional development of the brand. In a word, the traditional manufacturing industry needs a revolution, not revolution eventually escape the fate of extinction.
Opportunity
Ecological home textiles meet the needs of the development of large health industry
"Straight thing" (WeChat ID:cndsn-zxbdw) found that in the increasingly competitive situation, the textile enterprises in the traditional sales model, the search for a variety of new models, the purpose of course is to maximize the benefits. However, the traditional investment channels obviously can not reverse the plight of the textile industry.
As everyone knows, the textile industry in the franchisees, agents of the dispute has become all textile enterprises growing pains, off-season discount rebate, year-end rebates and other methods are not enough to stabilize the franchisee's heart, in this case, the direct mode is a new mode of development of textile enterprises in the traditional marketing channels. Now the direct model is recognized by many traditional manufacturing enterprises to join the more is able to achieve the entrepreneurial dream, while the direct model ensures that the interests of franchisees, reduce the investment risk, but also to mobilize their enthusiasm, make the franchisee more carefully to terminal sales. While enterprises to stabilize the franchisee at the same time, better able to expand product sales channels, forming a win-win business and join the situation.
At the same time, the health industry is the trend of development in the future, with the improvement of people's consumption level, not only the product quality is good, but also need to be healthy and environmental protection. Eco home textile is precisely to make up for the needs of people to improve their home quality, but also to be able to share with friends and family. Not only that, our country has been advocating environmental protection, and ecological textile concept to meet the development needs of the times, not only low carbon are more closely related to the quality of life of people, but also in line with the trend of change of marketing industry to service industry. The sales is no longer simply selling products to consumers, but it is far from the end of the sale, sell more is to seize the consumer today and future consumption, consumption potential Everfount mining behind them. In addition to the direct sales model can be done, other mode is afraid very difficult to.