[report] net Beijing on October 9th news (reporter Monday) this year, many direct selling enterprises appeared irregularities, many of whom were the central media exposure of the company, "straight thing" (WeChat ID:cndsn-zxbdw) found that in the face of the central media exposure, these enterprises attitude from "hard" to "humble" no statement or even be scanty of words. So, in 2016, which direct marketing companies were exposed to the central media?

Pro-Health

Water purifier with high quality and low price of the alleged false propaganda to mislead consumers

In June this year, the "JINGWAH times" reported that Ms. Jiang sleepwalk spent 4000 yuan to buy a Western brand water purifier, "is said to be able to produce small molecules of water, easy to absorb". But in use, the merchant also told the ginger water purifier filter 7 to be replaced regularly, to spend 1500 yuan per year. With the gradual understanding of such products, Jiang can not help but have a series of questions: water purifier need so many filters do? Filter more, natural follow-up costs are high, this is the trap of the business it? After the purification of water, in the end to achieve what standards? Really can produce health care function? With a series of problems, Ms. Jiang, JINGWAH Times reporter interviewed a number of industry experts, they have said that small molecular water and easy to absorb the publicity are not scientific basis. In addition, the number of filter layer is not provided, as long as the effluent meets the health standards can be.

JINGWAH Times reporter from the materials provided by Ms. Jiang, the purchase is only an ordinary home ultrafiltration water purifier. Display on the product packaging, the implementation of standards for QB/T4143 - 2010 "for household and similar use ultrafiltration water purifier", Guangdong Wei wading batch approval [2014] No. S1833. But businesses did not provide consumers with health documents relating to the original or copy.

"Straight thing" (WeChat ID:cndsn-zxbdw) noted that the Western brand element price really is not low, only a PP cotton price is 100 yuan, according to a western water purifier in the introduction that if three months for a year, it is the cost of 400 yuan. But in the page without any PP cotton production, site information. The reporter saw in a well-known electronic business platform, its own brand of 3M PP cotton, 3 installed price of only 99 yuan.

"Straight thing" (WeChat ID:cndsn-zxbdw) found that the Western product efficacy false propaganda, is the direct sales personnel quality needs to be improved, salespeople can easily lead to uneven professional quality of product promotion, product efficacy and fictional events you consumers exaggerate in the sales process. As for the question raised by the media, Baojian does not seem to want to actively deal with consumer confusion, resulting in consumers' complaints. So cold media questioning, whether in China Baojian direct selling industry talent shows itself into question.

(Note: the "JINGWAH times" is sponsored by the people's daily news agency in charge of comprehensive city daily, founded in May 28, 2001.)

Quanjian

Central media to recover terminally ill girl right to health products involving false propaganda history

In July this year, the people's network released the title of the lawsuit after the terminally ill girl who is in the right to do false propaganda for the right to health? "The news, the girl's parents for terminally ill cancer treatment to unilateral right to health remedies publicity but delay the best period of the treatment of the daughter died, after Zhou Yang lost the right to health parents did not get any apology, and the right to health is still taking the treatment of cancer remedies around propaganda.

"Straight thing" (WeChat ID:cndsn-zxbdw) observation found that the right to health group, said Shu Yuhui, from the private collection of more than and 600 traditional Chinese medicine, one of the secret treatment of cancer cost 80 million yuan". The secret is the use of modern pharmaceutical production, each product for a disease, said to have hundreds of products, can be described as a panacea. But according to the "things" (WeChat ID:cndsn-zxbdw), the right to health known as the "use of secret production" of the product, has frequently been accused of exaggerating the health function, drug efficacy, fraud, misleading consumers". In July 17, 2015, xinhuanet.com reporters on the right to health group brochure, found a price of up to 9500 yuan of "KA love gift" series of products, the products that can accurately detect whether the risk of cancer "," at least 5 to 10 years ahead of the world level". But the State Food and Drug Administration of the information display, the product is actually a health food".

Although the right to health relationships and strongly distance themselves from the company, but the right to health Fire Museum false propaganda reports is one after another. "Straight thing" (WeChat ID:cndsn-zxbdw) survey found that, after the right to health has been due to the door of the door events CCTV news channel exposure. Although the right to health has also issued a statement, said the media on the part of the company is bone sanitary products, the content of the report is purely personal facts, malicious slander planning behavior, completely contrary to the company propaganda content. In the face of the media after exposure, the right to health is big, repeatedly issued a statement to prove the identity of the "innocence". In fact, the right to health fire-therapeutics store frequently accused of alleged pyramid and the product of false propaganda reports on the ear, and even some media that Quanjian chairman Shu Yuhui is "unlicensed doctor".