2016-07-04 16:38
Chinese foreign direct investment in the leading domestic enterprises are still in rapid development
Direct reporting network Beijing July 4th (reporter Shen Jie) although China's direct marketing after ten years of development, but in the Chinese direct selling market, foreign direct investment enterprises still sing the protagonist. 2013, according to the statistics of the Ministry of Commerce of the direct selling industry management information system, the national foreign direct selling enterprises sales is 209 billion yuan, accounted for 96% of the nationwide direct sales total sales revenue; foreign direct selling enterprises direct member of 200 million people, accounted for 97%, foreign direct selling enterprises set up branches in 239, accounted for 79%, foreign direct selling enterprises gap significantly. So three years later, the Chinese direct selling market in what circumstances?
Please pay attention to the "things" (WeChat ID:cndsn-zxbdw) from Beijing to report.
Foreign direct enterprises still play a leading role
Domestic funded enterprises are in the stage of rapid development
"Straight" (WeChat ID:cndsn-zxbdw) survey found that in 2015 the total growth rate of foreign enterprises was 18.53%, the average growth rate of 54.10%; domestic enterprises, the overall growth rate of 51.54%, the average growth rate of 112.38%. Although foreign-funded enterprises total performance than in the domestic enterprises produce overall performance, but also can be seen, the domestic enterprises total earnings growth rate is greater than the foreign-funded enterprises, visible domestic direct selling enterprise development momentum is good, is in rapid development.
It is not difficult to see from the data, foreign direct selling enterprises still play in China's leading role". As China's direct selling market has been favored by overseas enterprises, China has also adopted the attitude to continue to relax the threshold. At the same time in 2015 the national development and Reform Commission, Ministry of Commerce issued a foreign investment industry guidance catalogue (2015 Revision) (hereinafter referred to as the catalogue), will be the focus of direct marketing as a non restricted items. Due to the long - term Multi-National Corporation, each time the opening of the foreign capital, will often lead to the so-called "shock wave". Cancel the restrictions on foreign direct selling enterprises to open the green light, whether it will bring the shock wave it?
"Straight" (WeChat ID:cndsn-zxbdw) observed that, due to foreign access restrictions and other reasons, many outstanding foreign companies have not yet entered the Chinese market, and even the world's top ten enterprises. Although foreign companies have mature experience in direct sales operations, with advanced management, technology, market experience and other advantages, but other industries like, gap of domestic enterprises and foreign enterprises are gradually disappearing, multinational company original aura is fading, foreign-funded enterprises even to the wolf dressed in sheep's clothing. And direct marketing reality also proves that in addition to pre enter Amway, Mary Kay, a perfect direct predecessors still in the lead. Late entry Shaklee and other foreign direct selling enterprises has lagged far behind in the local direct selling companies. To this end, the national development and Reform Commission to cancel the foreign direct access restrictions is a strategic vision, and not to China's foreign direct selling enterprises can play a leading role.
Chinese market has unique characteristics
Foreign direct enterprises attach great importance to the development of localization
"Straight thing" (WeChat ID:cndsn-zxbdw) survey found that the Chinese market is unique, but not the only one. Foreign direct selling enterprises in the mainland of China before, are generally in a number of overseas markets, especially overseas Chinese market, such as China's Taiwan, Singapore, Malaysia and other regions have direct experience. The market has many Chinese immigrants and Chinese students, they have a huge domestic network of relationships and very familiar with the connections, when they were absorbed salespeople, would like to seize the initiative, back to the mainland to expand the market.
Secondly, foreign direct selling enterprises operating funds are generally more, strong competitive strength, production base and marketing channel construction ability is also strong. For example, Suzhou, Hangzhou, Wuxi and other cities also by virtue of the unique geographical advantage attracts foreign direct selling enterprises set up base to build factories: Mary Kay in 1995 to invest $20 million in Hangzhou, established the first overseas factory. In 1999, Herbalife in Suzhou investment $17 million set up outside the United States, the only production base; in 2005, Oriflame is located in Kunshan factory grand opening; 2012, Amway has also announced that the future will choose Wuxi, Jiangsu set up the first Amway Global herbal plant R & D center, launched series of herbal health care products. Foreign direct selling enterprises to highlight the ability to adapt to many Chinese people feel warm. In particular, after the introduction of the direct management regulations, foreign direct selling giant to increase efforts to build a service network, and consumers to build effective communication technology and service platform. In 2005, after attending the Xiamen conference, expected direct marketing to bring second brilliant sun god, put forward the "De not alone must have its neighbors" of the Chinese characteristics of enterprise culture. And "well-off marketing", "left for the king" concept, although many people in the industry criticism, but still "lonely" implementation, lay the foundation for the localization of Chinese direct selling culture.
Play a supporting role and then sing the main character
Domestic direct selling companies more flowering heating
"Straight thing" (micro channel ID:cndsn-zxbdw) noticed, foreign direct selling enterprises occupy direct selling market in China for a long time, the direct selling industry from China each year to obtain the profits up to tens of billions of Renminbi. However, many domestic direct marketing enterprises develop slowly, the market share is small, it is difficult to hold up the banner of the confrontation with foreign capital. But the passage of time, the thirty years Hedong, Hexi three decades, now in this piece of land on the Yangtze River Delta, Pearl River Delta, Conley, Kang beauty, midvein, Longliqi, green and so on a number of outstanding enterprises quietly rising, has become an outstanding representative of the domestic direct selling companies. In the north, direct selling enterprises Tiens, new era also entered the ranks of large direct selling enterprises impressively.
"Straight thing" (micro channel ID:cndsn-zxbdw) were found to either Sansheng Group Chairman Wong, or Long Liji company director field Xu Zhiwei, or midrib Group Chairman Zhou Xijian. They are the direct selling as a career, with practical action to pursue a sustainable business. Among them as a national cosmetic representative of lung nilfisk also Daxing industry: a $6 billion yuan, the construction of a world-class intelligent new factory ", attracted the influx of international cosmetic giants seek cooperation; to spend hundreds of millions of yuan to build one of the world's sales center; investment 10 billion yuan to build a world-class research and brand building and the roof apron, and continue to invest in the construction of medical cosmetology and health examination center, museums, health, health and leisure club and so on. Groundless talk for 20 years, at the same time, many enterprises have disappeared, but the fire is the midrib and transit, expanding territory. It is proved that the era of domestic direct selling enterprises to do a supporting role has been quietly in the past, such as the 2015 direct sales performance in China in the top ten in the domestic direct selling companies a large amount, is a strong proof. 3
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Editor: Xiao Shen
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