2016-06-22 16:02
Observation: such as new why not ＂as＂ before ＂new＂?
[straight news network Beijing June 22 news (reporter Shen Jie) had rumored as new fan Jiahui, President of Greater China leave, recently was finally settled. As a new Jiang Huilin successor of fan Jiahui, become the new president of the Greater China region, another fan Jiahui was appointed as the new China Chairman and global business innovation strategy consultant. The direct theory expert Ouyang responded to the comments noted that "thing" (micro channel ID:cndsn-zxbdw). He believes that new personnel changes, this is because "such as" before "new" by taking measures such as.
Once brilliant
As to become the industry leader
Fan Jiahui took over as the new, in the Chinese mainland market can be described as a downturn. Despite receiving issued by the Ministry of Commerce of the direct selling license early in 2006 the first batch, but as new market performance and no soared; on the contrary, since 2005, appeared the phenomenon of the decline in the growth rate, the first quarter of 2007 even dropped compared to the same period six percentage points.
"Straight thing" (WeChat ID:cndsn-zxbdw) note that the arrival of Fan Jiahui, changed all of this. After China, white, the first thing he does is straighten salesman upset pricing system of low price dumping, his management team with a very clever tactics to be extending to the people heart -- a carrot and stick approach: they of the sales staff were as long as a year of communication, told to the things they do to companies and individuals caused by adverse effects, but also used "can be traced back to" technology to regulate product source of the outflow. In the difficult exploration process, fan Jiahui took out many quite bold initiatives: by adjusting the sales system and update the product manual to establish a specification for a common cause; re established to "anti aging, youth" to sell the product positioning, and to develop the product strategy of "extreme and attention", this also is people found the such as why two years before the launch of a new product. April 2013, such as new to spend $million to build the new headquarters of the great Chinese Innovation Park cap. That is new in the tenth year of the Chinese mainland, the most brilliant peak. It is no exaggeration to say that such as the new ushered in the "Fan Jiahui era" of the real brilliant.
"Straight thing" (micro channel ID:cndsn-zxbdw) to observe the, for fan Jiahui is such as the new (China) bring striking performance, such as founder Blake Roney Mr. to China sales elite sent a letter to express, "fan Jiahui is one of the most know new people in the world."
Only know the name of the United states"
New China "not china"
However, Fan Jiahui personally will be the results of Greater China, such as the new world's first, but also personally broke the honor, the turning point is the January 2014 media pain, such as the new event. 2014 January 15, 16, 17, "people's Daily" continuous three days published reports "look" like new "how to weave lies", the watch "as good as new" how to capture the hearts of the people "," "as good as new" in the United States repeated punishment "and other articles, directed at the new company false propaganda, suspected of marketing and use of large gatherings" brainwashing. " These three reports as a sudden earthquake, such as to be caught off guard.
"Such as the new problem is only known as' the United States' does not want to name 'in'." The Ouyang believes that American direct selling enterprises must understand China's national conditions, there can be "economic colonial thought, must to do China's" enterprise citizen ". "People's Daily" and "three arrows", actually point out the new Chinese "Chinese" problem. In fact, this problem will not only happen in the new body. "Straight thing" (micro channel ID:cndsn-zxbdw) noted, "as a new event" also caused the butterfly effect, such as Herbalife two US listed "loser", because there is no truly become China's "corporate citizenship". Therefore, from China engaged in direct sales, have been domestic and foreign media criticism in China illegal even involved in transmission.
One of the concrete manifestations of the new China "not China" is that it does not reuse and even exclude the excellent Chinese managers. "Straight thing" (WeChat ID:cndsn-zxbdw) survey found that, as the new Greater China senior management is almost all Hong Kong and Taiwan, the mainland's highest position may be the director of local staff, and frequent replacement. Such as the new management of foreign than Amway is also serious, but also led to a significant gap between the new executives and local employees. Also, as one of the international direct marketing giant, founder of Mormon background advocate good enterprise cultural strength at the same time, but also to the certain aspects of the company's pride and stubbornness. At the same time, fan Jiahui era of all management has not experienced before the opening of the direct selling direct selling in China situation, thus new with Amway, Avon, such a transnational giant is not the same, is a most desperate and localization of American direct selling enterprises.
Profound enlightenment
Foreign direct enterprises can not be too foreign"
"Straight thing" (micro channel ID:cndsn-zxbdw) noted that as new is a listed company, trapped in the performance pressure and coaching, but no matter how Huanshuai, remote control of the Chinese market is still the headquarters of the United States. That is to say, no matter how the Chinese market changes, in the core of the right center, is still like the new u.s.. Based on the authorization of the foreign capital enterprise management rules, such as may be in the existing core team executives looking for a successor to van Ka Fai, but once market surging, the headquarters of the United States under the limited power of the tone, still can achieve straight to the Chinese market.
Ouyang article believes that foreign direct selling enterprises can not be too foreign, should accelerate the process of China, so as to really be in the Chinese direct selling market. Such as not "as" before the "new" fundamental reason lies in its own too "foreigners". Therefore, such as the new direct selling market in China really new look, do not change too "foreigners" complex, I am afraid it is difficult to achieve. "Straight thing" (micro channel ID:cndsn-zxbdw) found that, when the "people's Daily" the first article on the disclosure of such as illegal, such as performance is American pride, not deep introspection, but accused the media out of thin air. This is the "foreigner" arrogance, culminating in the "people's Daily" three arrows offensive instantly collapse. Now, new still did not jump off the stereotype of the "foreigner", is still as good as new "China does not China", Jiang Huilin successor fan Jiahui to change the status quo, I'm afraid a big mark.
As the new "foreigner", Amway, Herbalife, Shaklee etc. us direct selling enterprises? 3
Editor: Xiao Shen
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