2016-04-22 15:06
Chongqing city industry and Commerce Bureau actively explore the path of scientific supervision of direct sales
Direct reporting network Beijing April 22nd (China Business News Network Luo Dahai) with the development of China's economy into the new normal, attention and strengthen market supervision has an increasingly important significance. Direct selling industry as a new growth point of China's economic development, is gradually growing into a more important force in the field of China's trade and industry. To promote in Chongqing to direct their health and orderly development, Chongqing City Industrial and commercial bureau adhere to promoting development and standardized operating simultaneously, continue to improve the government supervision, enterprise self-discipline, social supervision and management mechanism and policy guidance, supervision mechanism of administrative guidance, educational supervision, for direct sales, the emergence of new situation new problems, and actively explore under the new situation of direct selling supervision scientific path, achievements have been made.
Mechanism of optimizing supervision system
Chongqing City Industrial and commercial bureau issued a special "direct supervision and management measures", clear the City Council, County Bureau and industry and Commerce of the regulatory responsibilities, to the recruitment, training and remuneration as the key content of regulatory measures to refine, avoid blind area of supervision; the establishment of liaison meeting system, let the regulatory departments and enterprises to open channels of communication information.
At the same time, the Chongqing Municipal Bureau of Commerce and industry builds bureau, County Bureau of industry and commerce "three linkage" work pattern, realize the unified management of the Bureau of the city's direct supervision, unified command, unified guidance and coordination, to ensure that the direct supervision of the work of the unified and efficient and smooth.
Promoting the development of supervision according to law
The development of direct selling enterprises must follow certain rules, which can not be separated from the government regulation. In recent years, the Chongqing Municipal Industry and Commerce Bureau in doing a good job in guiding the work of the same time, focus on strengthening the matter in the post regulation, for the enterprise to create a good legal system of standardized marketing environment.
The Council on the one hand to take administrative interviews, recommended that the executive and administrative warned the flexible enforcement, guide enterprises to actively rectification, consciously corrected the "minor", for the development of enterprises to create a favorable external environment for development, in recent years were carried out administrative interviews with 8 times, administrative warning 2 times; on the other hand, for serious violations of relevant laws and regulations, and by advising refused to rectification, and resolutely investigate and punish. Since 2014, the Chongqing Municipal Industrial and commercial bureau of investigation direct selling enterprises distributors in MLM or irregularities in the direct case 4, the administrative punishment of 16 people, confiscated amount - 2648000 yuan, in the industry plays a deterrent effect.
The city's industrial and commercial authorities to special inspection as the core, to further standardize the preparation of the meeting, to effectively protect the legitimate rights and interests of consumers, and constantly strengthen the daily supervision of direct selling enterprises. Industrial and commercial department is organized every year a special inspection, after the inspection to every household enterprises issued notice on the inspection, the enterprise specific itemized proposed rectification requirements, and rectification for a return visit. Since 2014, the industry and commerce departments to sort out the problems of direct selling industry 52, effectively regulate the direct selling market.
To actively create a direct consumption environment safe, Chongqing city Industrial and Commercial Bureau pays special attention to protecting the legitimate rights and interests of consumers, on the one hand, through joint meetings, seminars and other forms of organization, direct selling enterprises focus on learning the "consumer protection law" against the interests of consumers "behavior punishment measures"; on the other hand, to take direct special inspection, regular checks and other forms, further rectify the exaggerated, false propaganda behavior, in addition to a monthly analysis of direct selling enterprises to report complaints, timely grasp the attention of consumers, reflect the enterprise problems, understand the common problems in the direct selling market in Chongqing, is conducive to revealing problems of direct selling enterprises, strengthen internal management, standardize business practices. Since 2015, the board has a total analysis of 93 complaints, the organization to deal with 16 consumer disputes, and earnestly safeguard the legitimate rights and interests of consumers.
Regulation and regulation is just outside, to regulate the entire industry, the key also have to play a direct marketing companies to play a subjective initiative, from the internal force, the establishment of internal restraint mechanism for the industry to create a healthy and orderly development environment. Chongqing city industry and Commerce Bureau guidance in Chongqing direct enterprises to establish a joint meeting system, the organization signed a commitment to fulfill corporate social responsibility. The business regularly led in turn held a joint meeting, strengthen communication between enterprises, timely regulate the operational behavior, reducing the direct selling enterprises as a result of malicious competition caused the consumer complaints and disputes, the effective maintenance of the direct selling market order of fair competition.
Innovative means to enhance the effectiveness of
With the increasing popularity of big data, cloud computing, Internet as the representative of a new round of science and technology innovation and the industrial revolution. In recent years, direct selling enterprises take online and offline interactive mode to carry out publicity, management, marketing, distribution activities, the network has become reflects the important channel of direct selling enterprises information, at the same time, along with the number of direct selling enterprises are increasing, the traditional means of supervision has been difficult to adapt to the needs of the new situation, the contradiction between the direct supervision is weak and direct selling market in the new situation new problems has become increasingly prominent. Therefore, Chongqing Municipal Bureau of Commerce and industry innovation, and actively explore, to the information technology and the technical means to support, to classification supervision measures as the starting point, strengthen supervision of direct sales, improve the work efficiency.
In 2014, the Chongqing Municipal Bureau of Commerce and industry and built a set of Internet intelligence surveillance, intelligence analysis and judgment, intelligence and information management functions for various information platform, the platform changed the traditional manual page investigation, single keyword search, can the key website, forum, classified information network, online complaints platform, blog and other network media of more than 200, 400 more professional channels automatically 24 hours uninterrupted monitoring can timely grasp of the direct selling market related to public opinion and illegal phenomenon, enhances the direct supervision of the initiative and targeted.
Since the completion of the platform the total search and MLM, direct selling enterprises violations related information 10579 strip, judged valuable information 912. 2014 Chongqing trade and Industry Bureau to investigate and deal with illegal cases of a direct selling companies from the platform to search for the "end of the world forum" to obtain information from the report. The Bureau will also information platform as the administrative guidance is an important means and 2015 interviewed a direct selling enterprises responsible person to arrange the visit information demonstration center, the person in charge said on the spot is greatly shocked and said must further rectify the order of operation.
Intelligence work platform mainly solves the violations found difficult problems, and evidence of the direct selling illegal pyramid schemes and the behavior of a large number of electronic data, network information, how to solve the electronic data extraction and analysis ability and forensics legal effect bottleneck problem is placed in the urgent task before the Ministry of industry and trade business facade. To this end, the Chongqing Municipal Trade and Industry Bureau in May 2014 built with the qualification of forensic electronic evidence forensics laboratory, effectively solve the problem of illegal network forensics. In 2014, in the investigation of a direct selling enterprise to carry out illegal direct selling activities, the administrative department for Industry and Commerce on the use of electronic evidence forensics equipment of the enterprises in the online publication of illegal information network for storage, to prevent deletion of the parties; at the same time in the field by forensic Rubik's cube to extract a large number of electronic documents and data, in the laboratory on the part of the encrypted file password cracking, to ensure that the cases dealt with in a timely manner, to enhance the effectiveness of the work.
In recent years, the direct selling industry in Chongqing city showed a healthy and rapid development trend. Up to now, the direct selling companies in Chongqing has two households, in Chongqing set branches in the direct selling enterprises a total of 27 households, which in Chongqing Branch of the direct selling license 11 households, direct sales and service outlets 235, dealers in 1624 households, 29190 direct employees, with annual sales of nearly 50 billion yuan, the direct selling enterprises to the city's economic and social development made the important contribution. 3
(original title: To explore the path of scientific regulation - Chongqing city industry and Commerce Bureau of the direct sales work summary
Editor: Xiao Shen
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