[report] news network April 19th (commentator Shen Jie) recently, the media exposed many direct selling enterprises direct negative news. Direct media as a direct selling industry information push and communicator, is to regulate the direct sales and marketing of public opinion position, but also the most direct marketing companies to make a lot of places of high vigilance.

What is the relationship between direct selling media and direct selling enterprises?

A correct understanding of the direct media is a double-edged sword. The media used well, can save a large amount of advertising costs, rapid build brand advantage; use is not good, it may harm foot. Direct selling enterprises involved in the media matters or disputes, avoid reckless act. To the enterprise at the helm of the entrepreneurs should strive for as far as possible media support, and actively resolve all disputes with consumers, and from all walks of life, rather than trying to do a militant fighter, the use of legal means to "maintenance" in their own right, or "denounce a view". Always keep in mind that the market and the profit are the top priorities of the enterprise. If in order to "discuss" may cause direct selling media reports, cause consumers to produce the confidence of the enterprise and product quality of doubt, and then may reduce the market or loss of market space. In fact, a wise entrepreneur is good at dealing with the media, and with the power of the media, leveraging the development of enterprises. However, some direct selling business executives with the media dissatisfaction, exclusion of emotional and media contacts. Not knowing to establish and maintain good relationship with the media is beneficial to the development of enterprises; and media hostility and are generally illegal or enterprise, sooner or later they will pay double the cost of lost or narrow the market and living space.

The attitude of direct selling enterprises determines the direction of public opinion. Sometimes dealer search a oneself want to know about companies and found that some enterprises on the internet almost condemning an article, poor reputation, not even the media stand out for its sound, many outstanding dealers see such result is already tasteless. Biography, false propaganda, cross regional operations, such as direct media public opinion three eyes". At the same time for the adverse factors of direct selling industry has gradually surfaced, at large, engage in original shares, dividends, and commitment to deceive consumers, Internet plus tall on tourism and conference has become the five largest "stage of development of the industry". Due to the direct selling industry has a business "unspoken rule", once to the table seems to be too explicit about". Some direct selling companies treat media relations tend to be "paranoid", or is to think "useful" media, very enthusiastic, have taken the trouble to communicate; or to think "useless" media is cold treat, such as thieves as anti media, or as an offering to the Buddha for the same media, is irrational. In fact, "useful" and "useless" standards are the enterprise's own short-sighted attitude and narrow thinking caused by.