2015-11-12 16:28

 

Innovative direct regulatory mechanism to promote the healthy development of the direct selling industry

 

Direct network November 12th (China business) November 4th, the State Administration for Industry and commerce, the Ministry of Commerce in Beijing jointly held the prohibition of pyramid schemes Ordinance, direct management regulations promulgated the ten annual symposium. 10 years, industry and commerce at all levels, market supervision department according to the given by the two regulations statutory duties, perform their duties according to law, fulfill their duties, fight against pyramid schemes and regulating direct selling work made remarkable results. At the forum, the business sector and direct business representatives to speak at the exchange of functions to combat pyramid schemes, direct sales business experience. The selection of representative part shall be published, hoping to provide reference and consideration for the various functional departments and the majority of direct selling enterprises.

The State Council the prohibition of marketing regulations "and" direct management Ordinance "was implemented 10 years ago, the Shanghai Municipal Bureau of Commerce and industry adhere to" strengthen the advance guard and strengthen in the post regulation, guide enterprises to self-discipline, pay attention to credit supervision "philosophy, adhere to the law enforcement and regulatory norms to guide both hands, in accordance with the law to perform their duties, comprehensive facilities strategy and regulating direct selling behavior, promote the development of the industry.

Improve the regulatory mechanism to maintain direct market order

At present, a total of 29 direct enterprises registered in Shanghai, which is the parent in Shanghai's direct sales enterprises 22, 7 provincial branches, there are 15 direct sales companies have achieved Shanghai direct sales area. Back in September 2009, the Shanghai Municipal Bureau of Commerce and industry on the addition of a direct marketing supervision and the fight against pyramid schemes, with 6 full-time cadres. Each branch, district (county) market supervision bureau by the Department responsible for the direct supervision and even bargain duties against pyramid schemes. In recent years, my bureau and efforts to improve the direct supervision organization structure, strengthen the law enforcement departments linkage, and investigated a number of influential marketing case.

2014, for the new situation of market supervision system reform, Shanghai Municipal Bureau of industry and Commerce formulated the "guiding opinions on strengthening and regulating the work of direct supervision and management of the city". "Opinions" clear: direct sales enterprises provincial and provincial branches of the Municipal Bureau of industry and commerce registration and conduct daily supervision, for the direct sales companies in violation of the regulations on direct control, direct control, investigate and deal with; direct sales companies, distributors and direct sales of illegal acts by the sub Bureau, District (county) Market Supervision Bureau in accordance with the principle of illegal acts, the former reported to the Municipal Bureau of Commerce and Industry Bureau for record.

2008, Shanghai set up a joint meeting of the joint meeting of the illegal pyramid schemes and criminal activities mechanism, in charge of vice mayor Ren Diyi called, held a year to two working meeting. At the same time, the county has established the corresponding working mechanism. In direct supervision work, the Shanghai Municipal Bureau of Commerce and industry give full play to at all levels to combat the role of MLM joint conference system, in the verification of the new design of direct selling enterprises and direct selling enterprises applied to expand the area of direct consultation and investigation of direct selling enterprises and dealers, salespeople engaged in illegal behavior process in, take the initiative to strengthen collaboration with business, public security, comprehensive management and other departments, timely communication, supervisory information sharing.

Two regulations implemented 10 years, the Shanghai Municipal Bureau of industry and Commerce approved a total of more than 160 pieces of direct verification, investigation involving all kinds of direct selling companies, 435 pieces of letters and visits, investigation and direct sales companies and dealers 37, the amount of nearly 80000000 yuan, which investigated the country's first case of direct business activities without approval.

Innovative regulatory approach to standardize enterprise management behavior

In the direct supervision of the work, the Shanghai Municipal Industrial and commercial bureau to actively adapt to changes in the situation, and actively innovative work methods, strengthen the construction of regulatory system, focusing on law enforcement and guidance, regulation and service combination.