2015-11-09 14:51
Special report: Freda Kang Road into the direct market strong makeup
[direct reporting network on November 9 news (reporter Shen Jie) Freda Pharmaceutical Group was founded in 1993, belonging to the Shandong Commercial Group Co., Ltd., is a collection of science, industry and trade in one of the large modern high-tech industry group. May 14, 2015, an official from the Ministry of Commerce announced the Shandong Freda Pharmaceutical Group to obtain direct selling license information, has been the brand of Freda group is bound to more positive attitude to continue to innovate and continue strong, straighten the state-owned backbone of future direct towards broader Kang makeup Avenue.
By Lushang billion industry cluster, Freda innovation management leading technology brand
From the beginning of the establishment in 1992, Freda Pharmaceutical Group has maintained a global hyaluronic acid R & D applications leader position, the group's Shandong Province Academy of Pharmaceutical Sciences is currently the largest, the number of most, the scope is most wide, the strongest of medical research institutions. However, Shandong Freda Pharmaceutical Group to successfully enter the direct sales team, and all of these are not Freda's capital, behind it is the famous Shandong Commercial Group Co., Ltd., Lushang group is at the end of 1992 formed by Shandong Provincial Department of Commerce formed the whole swivel giant state-owned enterprises, business scope includes multiple modern retail, real estate, biochemical pharmacy, hotels, tourism, culture, media, property, education, finance and other fields, have "Ginza shares" and "Lushang" two quality of listed companies, employees nearly 20 million people. In addition, Lushang group also through acquisitions, joint ventures, custodian, transfer, etc. channel, in the logistics and distribution, agricultural products processing, health drinks, food processing, materials, and other has established, set up a number of enterprises, formed a relatively perfect modern commerce circulation industry system.
It is worth mentioning, Freda Pharmaceutical Group now has the world's largest hyaluronic acid R & D base, and become numerous international line of cosmetics brand suppliers of raw materials. At the same time, Freda Pharmaceutical Group is Asia's largest ophthalmic drugs research and production base of products occupy the Chinese market more than 20% of the share, the creation of the Shu, mioclear ophthalmic solution is a domestic well-known brand. Also Freda company to respond positively to the call of the national innovation, in accordance with Lushang group in the new period of development of strategic planning, the formation of the "o2o + direct" mode of operation of Freda Kang makeup Avenue division. After a period of active preparation and trial operation, Freda Kang makeup Avenue has been condensed into a set of consumer and business as a whole, in order to provide a healthy and beautiful as the responsibility of one-stop business platform, become a much anticipated new power of China's direct selling companies, which is in Shandong science and technology innovative enterprises actively explore the important gains in market innovation.
Talking about expectations of future development, Freda Kang makeup Avenue president Huang Xiaodong said: Freda to enter the direct sales model, backed by hundreds of billions of dollars of Lushang group, relying on years of Shandong Provincial Academy of Medical Sciences and Freda Pharmaceutical Group Science and technology research and development and production capacity, have retail department stores, liquor stores, real estate, tourism, retirement, finance, education and other rich industrial resources. Frieda has a near perfect mature industry chain, and this is the other attempt to engage in industrial enterprises difficult to reach.
A healthy and beautiful makeup Kang Avenue, Freda forge ahead to create a healthy products
At present, Shandong Freda Pharmaceutical Group has become the largest production base of ophthalmic drugs. The product has to occupy the market share of 20% of domestic ophthalmic drug; other with technological advantages of fermentation production of hyaluronic acid, Freda not only in the domestic market occupy the major share of the market, but also exported to to Japan, the United States, Europe, South Korea and other international markets. Not only that, "Shu", "clean", "Shi Pei", "emperor", "Yi Lin", "Yue" and other more well-known brands dominated the market. With Freda get direct selling license issued by the Ministry of Commerce, which consists of the Kang makeup Avenue division, the pleasure, Yue, Yue life "the three main products included in the direct sales category, products related to health, beauty and home life in many aspects, and the part of the patent technology throughout in the Kang makeup Avenue all products.
Take "Yue people" as an example, and its products include two parts: health products and health food. The natural ingredients of the 88 plant species, rich in a variety of minerals, use up to one year (common cold fermentation due to climate limit can only be maintained for three months) of high quality cold fermentation process, layered, distributed fermentation, to fully retain the enzyme activity. Can help the body to quickly discharge toxins, enhance the body's immunity, and can play a role in improving the appetite. The product research and development department, said the relevant person in charge of the body itself is a catalytic ability of the protein, in the role of enzymes, large food - small - sized food - small molecules - absorption - waste discharge, can effectively break down food, promote digestion and absorption of nutrients, so as to improve appetite, enhance the vitality of the body." And Yue has a series of cosmetics is the main product of the Kang makeup avenue. Wherein, Yue has vitality source series, Yue has PGA white Ying Yan series, Yue has Hwan MEMSIC muscular combo essence, four seasons emergency repair mask, Yue has coagulation series, Yue transparent hyaluronic acid essence, Yue has beautiful capsule, Yue beauty shes pectin etc. have achieved good market acceptance. These products in the main ingredients, hyaluronic acid by microbial fermentation, glucose, yeast extract and peptone as raw material, in accordance with the scientific method fermentation, and eventually made of high purity hyaluronic acid. The method is not restricted by the limit of raw material resources, low production cost, simple process, suitable for quantification of production; and the method for extracting hyaluronic acid to the exclusion of allergy and infection, are more likely to be absorbed by the body. In 2014, Freda Pharmaceutical Group sales revenue of 2.5 billion yuan, profits of 400 million yuan, has become the largest production base of ophthalmic drugs. The product has to occupy the market share of 20% of domestic ophthalmic drugs. In the field of medicine and cosmetic, Freda, by virtue of the technology advantage of fermentation production of hyaluronic acid, its products not only in the domestic market occupy the major share of the market, but also exported to Japan, the United States, Europe, South Korea and other international markets.
The business at the gate of state-owned enterprises, Freda forging "O2O+ direct" mode
Freda Kang makeup Avenue mighty to enter the direct sales, in addition to the majority of entrepreneurs to provide the best business opportunities, but also with the latest Internet + business trends, through the opening of the resource integration platform, the new electronic commerce mode and direct the organic combination of, the new "triple play" mode. Shandong Furuida Pharmaceutical Group, general manager of Ma Yunpeng said that the so-called three networks, is the heaven and earth and the Skynet is Kang makeup Avenue online mall, 10000 kinds of high-end high-quality goods collection; net is comprehensive coverage of the market of Kang makeup Avenue store experience, members can fully experience the product, and is able to obtain first Kang makeup avenue of customized products and services; is Kang makeup Avenue membership system, through the quality of members of customized products and reasonable interest distribution system to establish a huge consumer groups inherent and to a full range of support, help member is simple and convenient to expand the market, low start-up costs.
2015, Shandong Frieda hospital group in response to the national call for innovation, the formation of o2o+ direct sales for the operating mode of the Frieda health Avenue division. Frieda Kang beauty avenue into a collection of consumption and entrepreneurship as one, to provide health and beauty as one of the one-stop business platform. And face has been the arrival of the era of mobile commerce, quickly response Freda aboard commercial aircraft, in support of the Internet "+" and "public entrepreneurship, innovation and peoples' concept, spending huge sums to took the lead in the domestic launch based on in the field of mobile Internet to achieve" o2o "layout of the traditional industries of the first social distribution business platform. In 2010, Freda cosmetics sector dedicated e-commerce channels -- network marketing department, 2 years on the realization of the sales leap from 0 to 10 million, and continue to maintain a growth rate of over 50% a year, is expected to 2015 will exceed billion yuan. In addition, Freda created a "micro business experience" mode, namely "experience online and offline transactions". In 2003, Freda group founded the "relle RELLET" brand. At present, the brand is relying on micro marketing, for the National Recruitment agents. The model to achieve the entire group O2O strategic layout, pull more general public to achieve sales of business model, to provide a low threshold and even zero threshold for 90 entrepreneurs.
Finally, "as good as water, Houde chengshan." Freda's corporate culture, is also with the corporate culture of the traditional virtues of the Chinese nation, let Freda in 20 years detached alone, creating a and a legend. Now, Freda Kang Road also adhering to the cultural makeup, ready to go, then set sail.
Editor: small Shen
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