2015-11-06 15:49

 

New direct selling enterprises with the characteristics of the sun god

 

 
[direct network November 5th] (International Business Daily Zhang Yu) in October 2004, Guangdong sun god group to the dark horse in the appearance of the Xiamen conference, began to direct business transformation. 2007, the Ministry of Commerce issued by the Ministry of Commerce issued direct business license, China has become the sixteenth direct selling license of enterprises, officially entered the direct selling industry. , the sun god direct under the guidance of traditional Chinese culture, has proposed a "well-off on direct sales", "left for the king," Pearl store mode, network party building and so on a series of suitable for China's national conditions of the concept and mode, actively explore with Chinese characteristics of the modern enterprise system, especially in the enterprise party construction, model innovation achievements, is becoming the domestic direct sales industry in a dazzling star.
Since the implementation of the "direct selling regulations" and "Prohibition of pyramid schemes" in 2005, China's direct selling industry has gone through 10 years of rapid growth. As a kind of innovative sales model, the direct selling industry in our country has experienced many stages, and has experienced ups and downs. Looking back 10 years, the growth of China's direct selling industry is a innovation and development history, some excellent direct selling enterprises is undoubtedly promote the development of the industry in midstream of, on the one hand, they bear the pressure of their own development, on the one hand and actively explore and seek suitable for the national conditions of our country, with the development of new direct selling enterprises with Chinese characteristics.
Guangdong Sun God Group Co., Ltd. is such a company. As the first health care products company of the sun god (founded in 1988, is a production and marketing of health food, food, medicine, cosmetics based joint venture enterprise groups), perhaps you are not strange. But as a direct selling company of the sun god, after 10 years of development, has made a breakthrough and achievements? On the occasion of the ten anniversary of the direct selling legislation, we hope that through the analysis of successful business practices, in order to give China direct sales industry, the innovation and development of some new inspiration.
The cultural characteristics of direct selling enterprises based Chinese solid career
Chinese Confucian culture spreading for thousands of years, can be said to be the soul of Chinese culture. There is a saying "half of" the Analects of Confucius "rule the world", which shows the broad and profound Confucian culture.
The sun god is the first national direct selling industry in the guiding ideology of the Confucian culture as a guiding ideology of the national enterprise, "de" for the present, "De not alone, there must be a neighbor" corporate culture, "the doctrine of the mean" for the road, a "well-off" business philosophy, the idea of local business ideas put forward a pearl shop model...... From culture to philosophy, to model innovation, the sun god has gradually become the direct leader Chinese characteristics.
Guangdong Sun God Group Vice President, marketing headquarters President Zhu Houcheng believes that corporate culture is to determine the behavior of the enterprise all the code. Judging whether an enterprise has no energy, the first is to see whether there is enthusiasm, second to see whether there is a correct belief.
2010, the sun god officially released the "Sun God direct culture program". The programme has identified the Chinese traditional culture as the root of the sun god direct culture, to Germany is not alone there will be o "as a general culture," to break the monopoly of foreign capital, the revitalization of the national direct selling enterprises, Chinese cultural heritage, to build a modern health Empire "as the enterprise mission, and to determine the heritage of Chinese culture, carry forward the traditional moral, keep the politically correct, self introspection harmonious" corporate responsibility. The "program" is a symbol of the maturity of a business, with a set of their own behavior standards.
Well off direct sales to the king
What kind of soil, nourish what kind of plant. On the basis of Chinese traditional culture, the idea of a natural eruption of traditional virtues. Low key, pragmatic, honest, honest, honest and so on, all in the sun god each part, whether it is the management team, the dealer team, education and training team, the essence of this culture is guided and constrained their thinking and behavior.
At present, China is in a crucial period of building a well-off society in an all-round way and deepening reform and opening up, and accelerating the transformation of economic development pattern. The party's eighteen big proposed in 2020 to build a moderately prosperous society in the struggle. "Left is king" and "off" is such a product. It is also the two most important ideas that the sun has since set up. Has been the direct selling industry have been dubbed the western capitalism "overnight" psychological speculation, the sun god "off sales", left for the king "once fell into the embarrassing situation, is considered to be the" Academism "of management, don't understand marketing, and even ridiculed.
But it is this Chinese style of thinking and Chinese style, won the recognition and praise of the market, won the Chinese people in the understanding of the resonance, there are more and more people to participate in the direct cause of the sun god, and to the sun god's thinking and behavior, influence and attract more people. The sun god of the wealth of the doctrine of the golden mean, and the history of China's direct selling industry for the most pragmatic pursuit of wealth, leading the Chinese direct selling industry rational view of the wealth of the return.
Maintain a political leader in the red ideal
Huai Hanxin, chairman of Guangdong Sun God Group frankly, the sun god group in the early 90's brilliant, thanks to the party's policy, thanks to the party's leadership, whether it is from the perspective of gratitude, or from the perspective of enterprise development, will closely follow the leadership of the party. And the sun god of these years of Party building, but also fully verified this point.
In 2010, the sun god marketing headquarters by the Dongguan city innovation network party building work of it, on June 17, the formal establishment of the Party branch of the sun god network become China's direct selling industry network of Party building work landing pioneers and explorers. Dongguan city in 2012 won the "Five Star Party branch", "national enterprise party building work advanced unit". 2013 officially upgraded to a network of Party branch.
As China's direct selling industry first in the dealer groups vigorously promote enterprise party construction, God of the sun with a resolute attitude and clear political stance lead all the sun god partner to "listen to the party, to go to the party." it is not only of China's direct selling industry rampant western culture bringing order out of chaos, it is to promote the transformation of the localization of China's direct selling industry, promote the revival of national culture, promoting social harmonious important initiatives.
Innovation driven
Explore the road of Chinese characteristic new direct selling enterprises
Innovation and development is one of the natural genes of direct selling enterprises, and through the innovation and integration of the road to find suitable for China's national conditions, the sun god is undoubtedly a pioneer in the industry. Over the years, the sun god in hot pursuit of the pulse of the times, adhere to the correct direction of development, to innovation driven as the driving force, adhere to the "innovation", adhere to the "scientific planning, setting a good example for the development of the industry.
The rise of the sun, leaving the industry the most profound impression is innovation. After the transformation of the traditional health care products industry, in addition to the German is not alone, there must be a neighbor, a well-off direct, network party building, the pearl shop model is to create a precedent, both to create the value of the traditional industry, but also for the direct marketing industry has injected new vitality. There have been media comment: "pearl shop mode is the sun god direct give the direct selling industry a huge surprise and creativity. It breaks through the traditional and direct with bottleneck, let salespeople become the traditional channels and direct sales channels for seamless welding, and the market has been verified that the force, is China's national direct selling enterprises practitioner of the direct selling industry a great contribution."
In addition, the sun god of the innovation of public welfare model, with their own little love back to the community. In the ongoing renovation of the pattern of charity, the Guangdong sun god group of micro charity let people in front of a bright. In fact, the sun god's "micro charity", the micro rather than small, is a series of small public good, the intensity of its intensive, employees, dealers universal participation in the health care industry, premier. In the growing prosperity of charity, the sun god based on the enterprise, through the dealer groups, driven more social caring people to participate in, the charity as a lifetime thing, to provide a new perspective.
2015 is the first year of the three five planning of the sun god direct sales, the three five plan, the sun god put forward the "ten billion scale and group development" of the two core objectives, as well as the four core strategies to achieve this goal, six basic strategies.
June 8th, with the official opening of the building, the new product is not cross section of the sun, the national day, New York Times Square after the appearance of the times square, the CCTV advertising film again and again heavy return. Call center voice service system optimization and upgrading, information and application of wireless mobile terminal, comprehensive promotion of online education, new welfare projects -- Delin Library National blossom everywhere, won the "2015 China city logistics distribution benchmarking enterprise" title...
All this is a sound - the strong always create a myth.
As a pioneer of China health products industry, the sun god created many myths in the late eighty's early ninety's. Now, the transformation of direct secondary entrepreneurship and growth of the sun god, to the return of the king's momentum again into people's line of sight, with the strongest voice of the times announced the strong return of the sun god. 3
(original title: new direct selling enterprises of the sun god building Chinese characteristics)
Editor: small Shen
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