【直报网5月22日讯】（中国消费者报 王建新）最近，在一次关于植物营养素的交流座谈会上，安利旗下纽崔莱品牌创始人卡尔· 宏邦之子、美国纽崔莱营养与健康研究中心总裁山姆·宏邦博士，有这么一段精彩的论述。他说：“我想提醒一下，植物营养素对人体的健康确实是非常重要的。但它并不是唯一的因素。人体要实现优质健康，最重要是吃得好，休息得好，而且要做锻炼，要定期做身体的检查，还要有积极的心态。在所有这一切的共同作用之下，才可以使得人们取得优质的健康身体。”

CNDSN hearing on May 22 (Chinese consumers reported that Wang Jianxin) recently, in a plant nutrients exchange forum, Amway's Nutrilite brand founder Carl macro Fu Zi, the Nutrilite Health Institute president Sam Honbon Dr., have such a brilliant exposition. He said: "I would like to remind that the health of the plant nutrients to human health is really very important. But it is not the only factor. Human body to achieve quality and health, the most important is to eat well, rest well, and to do exercise, to regular physical examination, but also a positive attitude. In the common role of all this, it can make people get quality healthy body."

山姆·宏邦博士是在2015年中韩植物营养素国际学术研讨会间隙，与媒体交流时谈这番话的。这位年逾8旬的老人担心媒体朋友在报道植物营养素时过分强调其对人体的健康作用，而忽略了维系人体健康需要整体协调的概念，所以才补充说“我想提醒一下”。这种诚实严谨的精神，不能不令人肃然起敬。

Dr. Sam, PhD, was in the gap between the International Symposium on plant nutrition and International Symposium in 2015, when it was talked with the media.. The more than eight years of ten day old worry about friends in the media in reported nutrition of plant hormone, too much emphasis on its health effects on the human body, while ignoring the maintaining the health of the human body needs the concept of overall coordination, so added only said "I would like to remind you". The honest spirit of strict, not a register profound respect.

直销是一种利用人际关系开展经营活动的销售模式。《直销管理条例》对直销的定义是：本条例所称直销，是指直销企业招募直销员，由直销员在固定营业场所之外直接向最终消费者（以下简称消费者）推销产品的经销方式。由此可见，无店铺、无固定经营场所、一对一或一对多的人际交流，是直销的主要销售特点，也是直销有别于其他销售模式的最显著的特点。这种销售模式，私密性、隐藏性都较强，交易时也很难进行有效监督，这就对直销员的诚实守信提出了很高的要求，直销员也理应做诚信经营的模范。

Direct marketing is a sales model that uses the interpersonal relationship to carry out the business activities.. "Direct management Ordinance for the definition of direct marketing is: this Ordinance referred to direct marketing, direct selling companies recruit salespeople, the salespeople in a fixed place of business outside to sell products directly to end consumers (hereinafter referred to as consumers) distribution. Thus, no store, no fixed place of business, one to one or a pair of interpersonal communication, main characteristics in direct sales and direct to the most significant feature of other sales model. This sales model, confidentiality, hidden are strong, it also very difficult were effective supervision, which on direct sellers honest and trustworthy proposed very high requirements, direct sellers should do honest business model.

当前直销业之所以被人诟病，最重要的原因之一，就是夸大、误导、虚假宣传现象严重。有的营销人员在产品销售过程中，或者将产品的作用无限放大，普通食品或保健食品说成是无所不能的灵丹妙药；或者将保健食品说成是可以替代药品进行疾病治疗，误导消费者停下正在使用的药品而改用保健食品；或者无中生有，将没有科学验证或者权威部门批准的功能自行加入到产品介绍中去，公然进行虚假宣传，……如此等等，都与诚信经营风马牛不相及。此种行径一旦被消费者揭露或媒体曝光，其对行业整体形象的杀伤力巨大。

The reason why the current direct sales industry was criticized, one of the most important reasons is exaggerated, misleading, false propaganda phenomenon seriously. Some of the marketing staff in the process of product sales, or will magnify the role of products, ordinary food or health food is a panacea omnipotent; or health food said to alternative drug for treatment of diseases, mislead consumers are using drugs to stop and the use of health food; or fabricated, there will be no scientific validation or authorities to approve the function automatically added to the product introduction to, false propaganda carried out openly... So and so on, are not associated with the integrity of the operating wind horse and horse. Such action once the consumer exposure or media exposure, the overall image of the industry's tremendous damage.

正是因为直销市场的欺骗、误导问题较常见，因此，《直销管理条例》第五条明确提出：“直销企业及其直销员从事直销活动，不得有欺骗、误导等宣传和推销行为。”但法律方面的规定，只是最低线的要求，让诚信理念扎根心底，将诚信行为贯穿经营活动始终，人前人后一个样，有人监督和无人监督一个样，这才是杜绝出现欺骗、误导问题的根本。

It is because of the direct selling market of deceptive, misleading problem is more common, therefore, "direct management Ordinance" Article 5 made it clear: "direct selling companies and their salespeople engaged in direct selling activities. There shall be no deception or misleading publicity and marketing behavior." But the provisions of the law, just the minimum requirements, let the idea of good faith rooted in the bottom of my heart, honest behavior throughout the business activities and others after a kind, who supervised and unsupervised a kind, this is to prevent the emergence of fraud, misleading questions.

人无信而不立。中华民族向来是一个强调以诚信立身的民族。自古以来，古人就把“信”与“仁”“义”“礼”“智”并列，谓之做人的五种常道或常规。在今天的现实生活中，人们也更愿意与诚实守信的人打交道，不愿意与口是心非、言行不一的人为伍。直销员及其所销售的商品，是人际关系的重要纽带。直销员诚信经营，对人际关系的粘合和维系，作用巨大。做诚信经营的模范，对直销员而言，其所收获的，绝不仅仅只是销售业绩的提升。▲

No one is a man without a letter.. The Chinese nation has always been an emphasis on integrity in the conduct of national. Since ancient times, the ancients put the letter and benevolence, righteousness, ceremony, wisdom, and that a person of the five regular or conventional. In today's real life, people are more willing to and honest dealing, not willing to associate with duplicity, words and deeds. The direct selling staff and the commodity which sell are the important link of the interpersonal relationship.. Direct selling staff integrity management, the relationship between the adhesion and maintenance, a huge role. Integrity management model, for the direct sales staff, the harvest, not just the promotion of sales performance. 3

（原标题：直销员要做诚信经营的模范 关于开展最美直销员活动的思考之三）

(original title: the direct sales staff to do the integrity of the model for the most beautiful direct selling activities of three of the thinking)

责任编辑：小申

Editor: Little Shen