2016-06-28 16:38

 

Health care products market satisfaction is only three

 

[straight news network Beijing June 28 news] (made in China by news in China's "health food registration and filing management approach" will be landing on the occasion, Consumers Association issued a "health food consumer perception questionnaire survey report". Report shows that over six of consumers do not believe that the so-called health food advertising, four into the consumer that often encounter health food posing as drug phenomenon. About 70 percent of consumers on the domestic health food market overall evaluation is not satisfactory".
At present, the consumer awareness of the health food market in our country is relatively negative.
China Health Care Association health care products market Working Committee Secretary General Wang Wang bluntly, consumer dissatisfaction with the health food does exist, should intensify supervision by administrative power to regulate the market, some serious problems may even violate the law, also need to use of judicial means to resolve.
In this regard, the investment adviser in the food industry researcher army in an interview with reporters said caused by a lack of consumer confidence in the health food, in addition to the lack of China's health care products industry standard system and regulatory, market competition disorder, false marketing, over exaggerate the product features and other issues, product quality uneven is also a key factor.
It is worth noting that the domestic consumer awareness of health food is relatively vague, can not effectively recognize the difference between health food and general food." The Price Waterhouse food researcher Qiu Shaomei said to reporters.
And, in recent years, frequent exposure to food safety related events, but also to consumers of domestic products, especially the confidence of food products decreased." Qiu Shaomei added.
Although "health food registration and filing management approach" requirement enterprise to product safety, health care function and quality controllable have clear materials show that supervision and management of enterprises and can record management and supervision, to achieve health food industry standardization development. But in the face of consumers, businesses how to make it regain confidence?
Qiu Shaomei believes that companies need to ensure compliance with the requirements of the product quality and function, to meet international standards, the development of new products according to market demand. At the same time, the state should have a relatively sound system and laws and regulations, the health care products industry production, circulation, sales and other aspects of a clear standard and supervision and management. The product of false or exaggerated propaganda, as well as other illegal products, enterprises to carry out a strong blow to protect the legitimate rights and interests of consumers.
Health care products companies only do their own, based on the product itself is able to gain consumer confidence." Jian Jun told reporters that the health care products companies should establish a high standard of production system, strengthen the product quality management and control, the real implementation of the quality of the products; to increase strength of product research and development, constantly improving product dispensing; product packaging, information disclosure must be strictly enforced in accordance with the provisions of the industry, implement every detail; in the channel, try to choose a business ultra, shops, pharmacies etc. formal channels.
In addition, the reporter also found that domestic consumers of health food more popular. According to the report shows that 40.98% of domestic consumers prefer foreign health food. 2013 U.S. FDA spokesman admitted that 70% of the field of dietary supplements in the presence of violations of the enterprise. New York state authority in the sampling inspection, there are more than 80% of dietary supplements on suspicion of false propaganda or the existence of potential hazards. But due to the lack of effective information and feedback channels for overseas products, production enterprises and market regulation, the risk is difficult to control the consumption, cross-border rights more difficult.
Association Deputy Secretary General Li Yuan Guang urged relevant government departments to further clarify and improve laws and regulations and relevant standards, clear health food and other types of claimed health benefits of the product positioning and regulatory responsibilities, strengthen law enforcement.
"Last year after the introduction of the new food safety law, the concept of health food appears in the law, which is defined by its legal status. Dual track system (referring to the registration and filing combined) is a huge progress in the administration, the positive development of enterprises." Wang Wang said that in the next the specific implementation process, also need government and academic institutions to jointly promote the progress of technology management, such as the provision of what materials can be used and the amount of such as, in order to achieve the technical management of scientific and advanced, which will to the specification and management of health food market to a positive role in promoting.
At the same time, in CaseTrust suggested, China should comprehensively strengthen consumer education, popularize relevant knowledge, the government departments should be to further strengthen the supervision and strengthen law enforcement, severely crack down on health food market in the presence of poor quality, fake and shoddy, false advertising and other alleged illegal behavior.
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