Dong'e County direct selling business coaching desire breakthrough

2016-06-07 15:17

China Direct Selling News > Direct selling survey > News survey >

[straight news network Beijing June 17 news (DHG) may 2016, the industry rumors of the original Herbalife Chongqing Branch Manager Sun Pu served as CEO of donkey hide gelatin direct plate. The reporter found the "knowledge economy", sun Pu has actually been Herbalife Beijing Branch Company Sales Manager, just because Herbalife's rotation system in 2014 assignment to Chongqing Office a year. Why should Dong'e E-Jiao direct selling business coaching at this moment?

In April 20th, Dong'e E-Jiao released the 2016 first quarter earnings. Donkey hide gelatin achieved revenues of 14.83 billion yuan, grew 3.56%. This is donkey hide gelatin revenue and net profit growth for the first time dropped to single digits and is less than 5%, according to the report. Donkey hide gelatin as a health care products has always been regarded as the main representative of Chinese traditional keeping in good health, as consumers pay more attention on the tonic health care, donkey hide gelatin demand also increased year by year, with the increase of the demand, price of donkey hide gelatin is the rapid rise. Dong'e hide gelatin glue as the leading companies in the industry, its products in the past 10 years, has 16 times raised the price. To this, the expert analysis, donkey hide gelatin revenue growth less than expected, mainly due to dong-e E-Jiao group several times of the donkey hide gelatin product prices, product price increases lead to loss of part of the customer, affect the income of the current period. From donkey hide gelatin earnings data is not difficult to find, market of donkey hide gelatin frequent price increase conflict effect becomes more and more obvious, relying solely on price strategy has not become the revitalization of the performance way. And on the other side, donkey hide gelatin since May 2015 licensed, its direct marketing performance of the year has been lackluster, business development is far below the expected evaluation of direct brand lotus. In this case, Dong'e E-Jiao choose to replace the occupation managers, in order to break the plight of direct selling.

Donkey hide gelatin lotus direct sales business in September 2015 officially launched, employ Kang beauty era business director Shao Zhenyong as donkey hide gelatin sales director. The patriarch of Kang beauty direct plate is Shao Zhenyong, but Kang beauty direct current Kangmei era general manager zhuqinghua to really started. May 2014, in the United States and the United States after the start of the general assembly, Shao Zhenyong, who have left the United States and the United states. After joining the donkey hide gelatin, Shao Zhenyong start operation "Lotus LOHAS lead network", the development of "electronic commerce + direct" full channel direct sales model. Lotus direct inheritance of donkey hide gelatin's health care products, the direct product of only three, respectively is donkey hide gelatin soft capsule of beauty, donkey hide gelatin element slurry, peach Ji donkey hide gelatin walnut cake.

"Jiao yuan paste did not sell very well, it also sold for half a year, can not sell a box, then do not enter." A donkey hide gelatin dealer told the knowledge economy "reporter," people want to buy is authentic donkey hide gelatin, other derived products, only on a door, block a thing. "

Although the sales of "beauty", but the direct road is Dong'e county go more difficult. Dong'e County Sales has been in the exploration stage, the direct selling business development is slow, lower than expected. It is reported that Dong'e County lotus team did not like the other direct selling enterprises that develop direct sales network. "Knowledge economy", the reporter learned from the interior of a sales staff, donkey hide gelatin direct sales team most from in the traditional mode of sales team, dealers to develop direct sales market enthusiasm far less than the sales of products. Dong a direct positive change actually, direct plate for the annual output value of 54.5 billion yuan of donkey hide gelatin now is a plots, released on the official website of the donkey hide gelatin 2016 highlight the performance did not mention direct plate. Obviously, direct positioning should be not to the traditional main business chaos under the condition of mining its market potential. By 2015, the donkey hide gelatin of donkey hide gelatin, compound E-Jiao slurry, peach Kyi glue pudding products accounted for more than 80% of the total sales revenue, need to pay attention to is, here the "peach blossom Ji gelatin cake" not absorbed into direct sales category of "peach blossom Ji donkey hide gelatin walnut cake". Is even more interesting, the peach blossom Ji donkey hide gelatin walnut cake already is to obtain the approval of the State Food and Drug Administration of health food, but because they did not get health care batch peach Ji gelatin cake in the market the preconceived, peach Ji donkey hide gelatin walnut cake has not in the traditional market launched, later it is used in the direct channel, but still did not inspire the like peach Ji gelatin cake that the vitality of the market. In fact, the basic concepts of these two products are very consistent. Therefore, the road is not a direct selling plate potential products, but also did not find an effective means of market activation. Obviously, Shao Zhenyong did not direct the game live, so donkey hide gelatin can be hired in the foreign capital giant Herbalife has several years experience in sales manager Sun Pu at the helm direct sales, in order to introduce the advanced management idea, with leading the charge direct rapid development.

Sun Pu, 2012 from Amway Inner Mongolia Branch switched to Herbalife, President of Beijing Branch Sales Manager, 2014 expatriate served as Chongqing Branch Company Sales Manager for one year, then transferred back to Beijing to continue as the original post, and 2016 in March and April, turnover, and then came he joined the news of donkey hide gelatin. Donkey hide gelatin direct plate in the present is the key period of development, sun Pu join donkey hide gelatin, hope the Herbalife's past experience can help the donkey hide gelatin to break the deadlock, promote the donkey hide gelatin direct towards a new step. And sun Pu told a reporter to interview him, said their while joining the donkey hide gelatin, but do not serve as CEO, "belongs to the state-owned enterprises of donkey hide gelatin low-key with caution, direct plate now in a critical period, please just give us some time and space.

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