Direct network November 24th news (Changjiang Daily) in November 23rd, reporters learned from the Hubei provincial Trade and Industry Bureau, in Hubei Province, the media published in the province of alcohol advertising, the alleged serious violation of 360 times, the alleged illegal rate of 4.44%.

Since the advertisement law of the people's Republic of September 1 implementation, advertising monitoring center in Hubei Province were monitored alcohol advertising 8108 times, which alleged serious violation of 360 times, suspected of illegal rate of 4.44%. Monitoring found that part of the broadcast television appeared to well-known liquor manufacturers such as: Guizhou Maotai Group, Sichuan Wuliangye group, and other name to sell all kinds of liquor. Which part of the advertising on the "near name brand" or the form of a suspected news report to mislead consumers.

Hubei Province advertisement monitoring center to remind consumers, such as the case of "Guizhou Maotai Group direct selling wine, direct supply price 998 yuan / box, buy two boxes of sending 1000 yuan calls similar advertising, need to be careful, this kind of advertising or suspected false propaganda.

To strengthen the ability of consumers to identify alcohol illegal advertising, Hubei Province, the center for advertising monitoring summary of the five major suspected of issuing false advertising model, to remind consumers to avoid being cheated.

Product name is not real. Alleged false illegal liquor advertising in the name of the wine is ambiguous, so that consumers mistakenly believe that other famous brands of liquor, advertising and promotional names even appear to prove or health certificates on the name of the product is not consistent. Such as: advertising is only vaguely propaganda product called Wuliangye crystal bottle 52 degrees liquor, so that consumers mistakenly think that is the five wave of high-end liquor.

Enterprise name is not real. Liquor advertising is suspected of false advertising often in the name of the production of business owners (operators) name, the general use of Maotai Group, Wuliangye group, direct sales and other name to mislead consumers. Such as: "wine Guizhou Maotai Group direct marketing, direct supply price 998 yuan / box, buy two boxes of sending 1000 yuan calls", actual sales is likely to low-grade wine as an OEM.

Guest identity is not real. Alleged false advertising of alcoholic liquor often appear guests, but the identity is not true, the statement is not clear, such as: claims that the XX wine sales director of Maotai Group, but can not provide proof of identity issued by the Maotai group.

Activity promotion is not real. Suspected of false and illegal alcohol advertising published in fictional markdowns, to promote the "exception", "special approval" and "limited" to mislead consumers, in the fictional original or not exist "pricing", "ex factory price", "guidance" to mislead consumers. Such as: "at XX, now just to buy a box of XX, gave a box". Businesses in advertising, the original price, but can not provide a week before the price of the same sale of the same field all notes the lowest selling price.

Real-time connection is not real. Alleged false advertising of alcohol in the form of false live connection, the host of the host and advertisers to interview the form of interview, false information, such as real time ordering information to deceive and mislead consumers. Such as: the advertisement host said "and the last 5 minutes, the goods will soon be sold, just a Ms Zhang time is on the order of the 8 cases, what to still wait for, quickly call".

Hubei advertising monitoring center to remind the majority of consumers, improve the ability to identify false and illegal advertising, the need to avoid blindly believe that exaggerated false propaganda, in particular, is contrary to the daily life of common sense of advertising, so as not to cause damage to their physical health and property.

Editor: small Shen

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