[direct reporting network Beijing on May 10th news] (Huaihai Evening News) recently, readers reflect people to engage in direct selling business in the name of "open studio" in the city some office buildings, with profits lure, emotional draw, brainwashing concept means to attract people to the "class", "investment", suspected pyramid schemes. The reporter launched an investigation at this point.

investigation

A direct studio"

"Saibian" employees make $3000 a day?

Recently, the reporter as a participant's friend's identity, came to an office in the city "direct sales studio" experience. The studio is located in the downtown area of a 9 floor office suites, no door signs.

"Hello, are you here for a lecture?" after knocking on the closed door, two middle-aged women smiled. The reporter nodded, saying, yes, while looking around, he found two rooms in the house, furnishings are very simple, only tables and chairs, whiteboard and a notebook computer, such as the office and conference room.

"You say, just take exercise."." Two middle-aged women consulted, and one of them gave the reporters a lecture". According to her, the "studio" business is a "Saibian" (English named "saivian") direct project, the project to get direct selling license in the United States in February last year, the same year in June to 25 countries, in August the same year was the introduction of China. "Saibian" is a big data company, formed by the consumption of consumer data collection members, and dozens of these big data sales to cooperate with companies to profit. Investors pay a membership fee to become the project member, the monthly consumption can be obtained by uploading the document 20% of the amount of consumption "cash back", in simple terms, investors must be hosting fees for three consecutive months of monthly pay 900 yuan membership fee and 100 yuan "(please help upload documents for consumption). Total pay 1000 yuan per month, starting from fourth months may be a monthly allowance of 800 yuan cash back". In addition, investors can also make profit by developing offline referrals. As long as the 3 members are recommended, they receive $5 a day. The more people are recommended, the more they earn, and the maximum income is $3000 a day.

The woman throws these seductive rhetoric, another woman is a "winner" identity theories. According to her, she was optimistic about this project last year and become a member, and now has developed dozens of referrals, the current monthly income of over 10000 yuan.

In the course of the explanation, the two women kept asking the reporters if they had any questions or whether they would like to attend. According to reports, if you want to participate in the project, you need to provide mobile phone number, bank card, you can through online systems, WeChat and other ways to settle costs. During this period, other participants took friends to attend the lecture. Some paid 1000 yuan for the membership fee and the hosting fee".

This project is a direct marketing or MLM? The reporter found that in the subsequent investigation, "Saibian" project introduction and business models are questionable.

Reporters found through the online search, there are foreign media reporters have logged into the American Direct Marketing Association DSA official website inquiry membership list, search saivian, did not find the company. The reporter in the management information system of the Ministry of Commerce China in the direct selling industry, check the list by direct selling license of the enterprise, also found no "Saibian" company. In addition, the "Saibian" claimed "Company amounted to 30 or more" and "consumer data sales" business model of information on the Internet are no credible source. More importantly, according to foreign media reports, Zhejiang Chunan local law enforcement departments recently investigated a "Saibian" studio (MLM dens), several suspected of organizing and leading MLM activities of the suspects were criminal detention or bail.

Statement

Pyramid selling has three characteristics

"All fit Saibian" project

According to the city Industrial and Commercial Bureau even bargain department concerned, pyramid selling has three characteristics, one is the organizer or operator through the development of staff, who asked to be the development and the development of other personnel and material rewards, commonly known as the "pull the head". Two is to require the development of personnel to pay fees, or in order to subscribe for goods, etc. in disguised form to pay fees, access to join or develop other personnel to join the qualification, commonly known as "threshold"". Three is for the development of other staff development personnel to join, to form the offline relationships, and the following line sales based on the calculation and payment of compensation lines, commonly known as "team".

As long as one of the three conditions is satisfied, it can be considered pyramid selling." In this view, "Saibian" are in line with the three.

According to reports, the most rampant when MLM is around 2009, at that time, Huaian and the country have arisen a pyramid selling hot, especially in Guangxi and other places, and even the emergence of the phenomenon of engage in marketing activities of the collective of a family and a region. In recent years, with the relevant departments to increase the crackdown, people raise awareness of the level of pyramid scheme activities have decreased, but there have been new features, that is, office buildings, from the line to the line and so on.

"Before the MLM organization is to pay cash on the spot, the business sector forensics is more convenient, now with the rise of the Internet, marketing organization to online payment, the server is arranged in the big city and even abroad, the office of the studio may just be a flow of publicity, which makes promotional activities more concealed, investigation and evidence collection more difficult." The source suggested that the crackdown on MLM organizations, industry and commerce, public security, the letter through a number of departments and other cooperative cooperation, the public suspected of pyramid schemes, may call 12315 and 110 at the same time to report.

Ask

Why repeated prohibition, profiteering temptation, acquaintances draw, mode transition?

MLM is already illegal but still known to every family, there are people being sucked into the MLM whirlpool, why is it? The reporter into this group found that ordinary investors often face profits lure, rope, etc. the concept of emotional people is brainwashing MLM organizations use "".

"I have invested in banking products and shops, but the returns are bad."." Over the years has been keen to engage in direct selling business people Mr. Chen told reporters, a few years ago, he bought the bank financial products, the end point of interest did not get money; he also worked in a large decorative market investment in a dressing room, "can get a rent, but from the beginning of last year, because the market downturn, impossible to rent out". In recent years, the economic environment has been descending, and the investment channels which have been able to obtain high returns have narrowed down, which has strengthened his determination to invest in the direct selling industry.

However, even with years of direct investment experience of Mr. Chen, it is difficult to distinguish between "direct" and "pyramid", he believes that this is an important reason for many investors fall into the MLM trap, "both of which can even be said that there is no absolute boundaries, I do not know how to research". The introducer confused language will further allow investors such as, claiming to be confused and disoriented, reasonable and legitimate, has a direct selling license and the entity, also can provide some plausible information; for example, hook fashion concept, such as "sharing economy"; there is argument, claiming to be the kochi.

Secondly, the "MLM" model is also "advancing with the times", and some traditional names have changed into new investment models. Recently, Mr. Chen participated in a new direct investment project, although he also believes that the project is suspected of pyramid scheme, but he did not want to quit. "This item should be called 'edge ball', but the income is really high, and unlike traditional pyramid schemes, it's easy to take money".

Compared to ordinary channels of investment, MLM promises to generate revenue is attractive. Some investors told reporters that he had heard of a suspected pyramid model, as long as the membership can pull to a certain number of people (members), easily earning million yuan. "Then, can these promises really be fulfilled?" Mr. Zhao told reporters. "If you do 'high-level', the benefits will be great."". He said, a relative of his home for a dozen years, MLM, until the bottom of the chain, almost not to earn what money, but in recent years, he entered the "top", to two children each bought a suite, but also to buy a car.

Once again, industry and commerce departments told reporters, in addition to the changes in the mode of operation, the nature of personnel involved in pyramid schemes in recent years have also been great changes. Previously, the participants were mostly deluded and deceived, and they were tricked out of the online trap. Now, there are many properties of participants knew well in advance of this behavior, but based on the human nature in the dark, they are eager to join them, only to seize the initiative, to occupy the pyramid "Pyramid structure" in the dominant position, to seek illegal interests. This is also an important reason for pyramid schemes.

In fact, Pyramid marketing scam architecture is called a "investment" or "transactions" to promote organization, using geometric growth, make new members of these organizations to pay fees, profiteering. The structure of Pyramid will develop like a snowball, and eventually the bottom tier of the upper class will pay the bill".

Finally, the reporter has learned that the early diffusion of pyramid schemes relies mainly on emotional attraction. "Human" is often friends or acquaintances, so that investors feel the "Sheng