[direct reporting network on November 12 news] (direct road network) after low consolidation continued for three years, imported wine market seems to have quietly returned to the track of rapid growth. Provided by the General Administration of customs data show that in the first eight months of this year, total wine imports from an explosion 42.1%, comparable to the previous wine market "golden decade" of the peak. It is noteworthy that the recent contribution to the rapid growth of imported wine, mainly from the low-end products, which makes the domestic wine market by the impact.

In the low-end imported Wine landing

According to a report released by the international wine and liquor Information Company in 2015, China's wine retail market value of about 78000000000 yuan, the import of wine accounted for about 1/3. Provided by the General Administration of customs data show that in the first eight months of this year, total wine imports from an explosion 42.1%, comparable to the previous wine market "golden decade" of the peak.

Some analysis pointed out that by some countries wine import tariff reduction and other favorable factors, the recent rapid growth of the contribution of the main low-end products. And the French wine wine is represented by the high-end products, although the traditional has been regarded as a barometer of market confidence, and its recovery rate is still below the market average.

In this regard, there are people in the industry said that in 2004 China has just joined WTO, import wine set off the first round of the beach China market climax. Now, take a ride in the low-end FTA Wine also launched a massive attack on the domestic wine market. From September 2015 onwards, China began to implement zero tariff on imported wine in Chile; in July, China has just signed a free trade agreement with Australia, is expected to enjoy the first wave of tariff reduction policy will be the end of the import wine market.

According to customs statistics show that in the first half of the first half of 2015, Chile bulk wine imports and imports accounted for 68.47% of China's total imports and 58.41%, far ahead. The average price of bulk wine in Chile is $0.61 / liter, below the average price. 2015 years ago 4 months, Australian wine imports rose by 48%, imports surged by 90%.

Domestic wine production and sales decline

In the face of imported wine offensive, China's wine industry is enormous pressure. For the transformation of imports of wine prices, wine business people bluntly: this will be a positive encounter with Chinese enterprises".

In recent years, China's wine consumption is rapidly rising, but with a sharp contrast, the volume of domestic wine production is not rising anti fall. Under the impact of imported wine, China's wine production fell by 2013 in the year 2014, 14.59% further down by 1.5%.

Zhang Yu recently announced the results of the three quarter, the company achieved third yuan in the 860000000 quarter, down 3.38%; net profit of 137000000 yuan, down 15.02%. This performance is lower than the industry expected, the Oriental Securities Institute believes that this aspect may be due to macroeconomic slowdown, the impact of wine consumption; on the other hand, the rapid growth of imports of wine has a negative impact on the company's wine sales.

"Although Zhangyu in the low-end products compared to imported wine has a price advantage, but we think in the next few years, the imported wine growth will be faster than domestic wine." Orient Securities in the research report pointed out that it is optimistic about the wine industry space, but the growth rate of imports of wine faster. "1-8 months of this year, China's imports of wine sales grew by 42.1%, imports of wine sales accounted for more than 35%, we are expected to import wine year is expected to achieve 30%-40% growth."

Galaxy securities analysis is considered, and the beer industry output growth tends to saturation, from the current per capita consumption of wine, in 2014 the per capita consumption of wine is less than 2L (that is, one year less than 2 bottles), only 1/3. Therefore, although the 2015 wine industry output growth has declined, but does not affect the future development of the wine industry in the future development of space.

(the original title: the low-end imported wine impact on domestic market)

Edit: K1

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