[news] February 6th report of Beijing (Qin Yongnan) at the beginning of 2017, the top 6 companies in the direct selling industry leader in 2016 for the first time the decline in performance, the traditional direct sales growth bottlenecks on the occasion, midrib health industry group first publicly announced: the launch of "Mai Bowen shop", is in the field of mobile social electricity supplier first; put forward the "traditional direct sales of mobile social networking, social retail sales model of". Midrib group this strategic layout, in order to set up a new plate in the group, in mining innovation on direct primitive basis to respond to the trend of the direct selling industry challenges, a further exploration of the direct selling industry: "where we come from, we want to go where the the origin of the problem.

Direct marketing is a social business. Midrib group "Mai Bowen shop" is the first social electricity suppliers and integration of large mobile social electricity supplier system.

Internet plus have the "social" in the traditional sense of the aristocracy and the concept into the civilian population, so the contemporary significance of social networking is a way of life based on Internet, which appears in the face book (Facebook), Tencent QQ, WeChat and other social networking platforms have various levels from the social popularity of university campus society, and formed a network of social groups, such as the characteristics of the QQ group and WeChat group.

As one of the basic social communication of human activities, commercial activities will inevitably enter this field, and it is the direct marketing of social business is bound to be connected with the social network. The social network is a social network service (Social Network Service), every social network platform has the function of the service, for example, in the micro business rise in mainland China in recent years is mainly in WeChat's social networking platform to breed and develop, can be said to a type of derivative is the only mobile social electricity supplier. But the micro business platform are mostly based on the Tencent's third party service based social network platform, has a huge power of brand integration.

"Mai Bowen shop" mobile social electricity supplier and micro business is different, it is a large independent brand on midrib mobile social electricity supplier system. The application of the system of independent large midrib group under both fusion group PC terminal, WeChat, service window, WAP terminal and APP, all of the online mobile terminal +PC covering the end of the shopping crowd midrib brand; also can make the midrib group PC mall, WeChat mall, mobile phone touch-screen version of the mall and APP shopping mall. Unified management in the same background, the realization of goods, orders, membership data synchronization; at the same time, you can also rely on the midrib group the strength of the brand, the mall merchandise and mobile terminal topics such as link or two-dimensional code sharing to a circle of friends, WeChat group, micro-blog, QQ, so as to realize the "pulse Bowen shop" platform to the center communication; can PC terminal end mobile phone + WeChat + end + service brand integration midrib window, three-dimensional promote ecosystem formed midrib group, so that more people take the initiative to buy and sell the product brand midrib Goods.

Direct selling is the economic behavior from sharing to sharing. Midrib group "Mai Bowen shop" this large mobile social electricity supplier system can be from sharing to social sharing behavior together, it will be possible to form a new form of sharing economy and sharing economy, and may merge into "traditional direct sales of mobile social networking, social retail sales model" of such a under the trend of a breakthrough in the case; this case may have implications for is in the transformation and upgrading of traditional direct selling enterprises and social retail enterprises.