[news] direct reporting network Beijing on November 6th (Jiangsu China network) "double 11" is about to hit, but the first price and then discount sales this year can not be used! In November 2nd, Guangdong province development and Reform Commission issued "on the norms of behavior in 2016" double 11 "during the retail price of the prompt notice", requiring the operator both online and offline sales of goods and services must be clearly marked, in addition to the usual, do not use "today only the lowest of the whole network, misleading terms, also specially stressed that banning" the first price sales discount ". (Southern Metropolis Daily, November 3rd)

In the double 11 coming, Guangdong province development and Reform Commission issued the "warning notice" the intention is very clear, that is to ensure that this year's double 11 no longer appear chaos, the concern is that they are the "prompt notice" also emphasized the prohibition of "first and then discount price" provisions is not detailed. Regulation is quite severe. In addition to Guangdong has such a stringent requirements, Jiangsu and other provinces and cities have also introduced a ban on the first discount after the price of the document.

Why are invariably concerned about the first price and then discount? From a level, it is the regulatory authorities to deal with this phenomenon of attention. From another level, it is also sufficient to prove that the first price and then discount has reached a very serious point.

"First price and then discount" for businesses, is a means of marketing, consumers often like to discount goods, feel discounted goods are affordable. Merchant first price and then discount is to seize the consumer of this kind of psychology. Although in a short time, this practice is a means to obtain benefits, is to win the consumer's way, to achieve the double 11 bowl full of pots surplus. However, the long term, this is not really a clever little smart, ultimately shooting itself in the foot, is The loss outweighs the gain. folly.

"First price and then discount" since there is a problem, since it also involves consumers pit, then we need to ask is, why can this situation year after year? Whose face is this kind of phenomenon? I want to have the face of the two groups is swollen.

One, hit the face of the regulatory authorities. Although in previous years for the first price discount "behavior, and has no special provisions, but regulators also have paid attention to this phenomenon, when interviewed businesses often ask this question. Then, double 11 before the interview, why many electricity providers have been deaf? It is the punishment when tickle level, if ruthless blow, regulators face will not be swollen.

Second, hit the face of some of the public. "First price and then discount" is not a clever trick, it is no longer fresh. Our citizens in the purchase of goods, why still staring at the commodity "false prices" do not let go, see a discount on the purchase of twenty-one or 37 of the purchase? We Chinese old saying is very reasonable: the money does not buy half a year. When buying goods, we should consider this problem, regardless of quality is good, price is low, do not buy the goods for less than a little while. How can those prodigal girls "bags to buy home goods how many not pile up like a mountain hand, covered with the dust?

First price and then discount is a manifestation of the business is not moral, which is the arrogance of the business. But our regulatory authorities, our consumers are not the reflection of their own? Can not let the first price and then discount every time the double 11 have hit the face of our.

Editor: Xiao Yu