[straight news network Beijing 26 hearing] (author: Ouyang Wenzhang) direct the healthy development of the industry must to perfect legal laws and regulations to restrict, to effectively against pyramid schemes, regulating direct selling, direct selling enterprises more fair competition, market more efficient allocation of resources, the government more scientific regulatory governance. In a word, the rule of law is the cornerstone of the healthy development of direct selling industry.

The real power behind the development of direct marketing is the rule of law

Rule of law for the development of direct marketing is not only a kind of thinking and philosophy, but also a run of order and mode, the rule of law will make the development of direct marketing more efficient, more equitable, more sustainable. Direct marketing development by the market dominant resource allocation, by the rule of law to provide competition rules, and guide the direct marketing of the main body in the fair competition in the forward. At present, the basis of the rule of law in our country is mainly based on the 2005 promulgated by the State Council, "direct marketing management regulations", "the prohibition of marketing regulations". The effectiveness of the implementation of more than ten years shows that only the implementation of the rule of law, the development of direct selling industry in order to ensure health. However, these two regulations are not perfect, the need for further improvement. Perfect the rule of law can be more effective to regulate the market competition order, to provide perfect competitive environment for the direct selling market players, to eliminate the uncertainty faced by the normal operation. Therefore, to establish and perfect the modern direct marketing system, to stimulate the vitality of the direct marketing market, and promote the healthy development of the direct selling industry, we must comprehensively promote the rule of law, and constantly improve the legal system of direct selling market economy. Why? Because in the final analysis, the real power behind the development of direct marketing is not something else, but the rule of law.

Rule of law is the key to the market and the government boundary

Governing the country according to law, reflected in the direct marketing level, it is to establish the boundaries of the government and the market. To play a decisive role in the allocation of resources in the market, to better play the role of the government, are required to improve the rule of law. On the one hand to formed the market to determine the allocation of resources the direct selling industry and legal norms, better play the role of the legal system, at the same time, to further standardize the government's direct supervision behavior, strengthen the government's market thinking and the thinking of the rule of law, protect the healthy development of the direct selling industry. In this regard, some local governments have done very well, such as Jiangsu, Guangdong, Sichuan, Shanghai and other provinces and cities, by the State Administration for Industry and commerce. But some local governments do not good enough, the situation of fishing law enforcement has occurred, a serious impact on the development of direct marketing companies. On the other hand, the law has no authority to do so, which is the basic principle to deal with the relationship between the government and the market. In terms of the government, to maximize the use of administrative means to avoid the allocation of direct marketing resources, to protect the direct market through the rule of law to play a decisive role in the allocation of resources and better play its role. Several provinces and cities mentioned above, they can put the rule of law in place, one of the key is to put the supervision in the service, the service of direct selling enterprises in the work of the first. This is worthy of the other provinces of the city government regulators to learn and learn from.