2016-06-20 15:40
Weekly review: special tourism scenic area will achieve the spiritual home of direct selling people
[straight news network Beijing June 19 news] (author: Shen Jie) tourism industry become one of the world's fastest growing industry promotion, because of its good development prospects is known as "sunrise industry", the local tourism project development and construction also gradually to the government to oriented, in enterprise investment as the mainstay of the new pattern. As the world's rapid development of direct selling industry, especially Chinese direct selling enterprises pay more attention to the use of tourism resources, the construction of tourism scenic spots to the future of direct marketing people to bring more spiritual enjoyment.
Development of tourist attractions: to achieve the spirit of sharing from the sharing of sublimation.
"Innovation, coordination, green, open, sharing is established by the Fifth Plenary Session of the eighth five development philosophy. Among them, the" sharing "finale, development is not only the starting point, but also the ending point, reflecting the people-oriented, service for the purpose. Sharing is local, and sharing is global. If we say that sharing is a magic weapon to develop and grow so far, so sharing is the cornerstone of direct marketing to a brilliant. Only share does not achieve the ultimate experience effect, and need to further sharing, product sales to a certain extent is difficult to completely realize the sharing, but the direct enterprises to invest in the development of the tourism industry, on the contrary, can achieve this. Now the tourism industry to share the era, and share the same era also means a profound change. Sharing time as a new, beyond the organizational boundaries, to achieve self-organization of the era, the search for information, transaction cost is greatly reduced, even down to zero, which greatly impact the existing tourism system and the pattern: a large number of hotels may be idle or transformation for the hotel style apartments, way home online homestay hotel more and more replace traditional hotel style; the way cattle, Ctrip online matching mode of travel is becoming more and more popular, physical travel more and more impact, full-time tour guide of survival has been challenged, instead is a part-time tour guides and local residents. Tourism is born with shared attributes. Direct marketing people need a product can be in addition to, to achieve entertainment, leisure, health, home care for the spiritual home.
Development of tourist attractions: the main way to adhere to the "sustainable development".
To "sustainable development" as an opportunity for direct marketing tourism form, the economic benefits, ecological protection and social benefits of the combination of the three. Such as Mengshan as 5A scenic area has attracted a lot of people of all ages, in recent years, Mengshan scenic area tourism development made great achievements, which is accepted by more and more tourists and ecological tourism as the main way to achieve the sustainable development of tourism industry. In this regard, Shandong Wei Kang has far sighted walk in the front, March 1 this year, Mengshan tourism district held key construction project start cum Weikang spa health Valley groundbreaking ceremony and Weikang Mengshan project started, Wei Kang of the development of a new starting point, but also renweikang will be adhering to the "go all out, the spirit of perseverance,", the project to build a model of construction speed and enterprise cooperation model, economic benefits and social benefits and win-win model. It is not difficult to draw, Weikang biological development of Mengshan scenic spots will become Weikang biology to brilliant and a brand, the tourism brand in Linyi City as the core, radiation Zibo, Weifang Rizhao and parts. At the same time Weikang relying on the "hot spot" and the "natural oxygen bar" two major advantages, focusing on creating Yimeng red tourism and green Yimeng ecological leisure product system. "Family" reflects the Yimeng culture unique charm and Yimeng landscape paintings of natural affinity, family Yimeng to selfless dedication character and dauntless enterprising spirit nourishes lips the "Yimeng spirit", this spirit is inevitable with the development of Mengshan tourism resources.
Construction of tourist attractions: Inheritance of national culture to promote the construction of direct enterprises.
Direct selling enterprises located in China's provinces, the regional characteristics for direct selling enterprises flowers contend, domestic direct selling companies focuses more on the cultivation of traditional culture, such as unlimited uphold the fine tradition of Lee Kum Kee Group, formed a unique corporate culture, and Sili; Shandong Wei Kangsheng inheritance of Qilu culture, the essence of filial love all over the world. And the construction of tourism scenic area to a certain extent, so that the direct marketing enterprise culture has a sense of heavy. In fact, tourism and culture is xiangshengxiangchang community, tourism development and storage in culture, no culture of tourism there is no soul is empty, pale, shallow, simple, it is hard to read landscapes have the heart feeling, the soul of the collision and spirit in the product of sublimation, also won't have the vitality and competitiveness; culture without the aid of tourism is difficult to spread, cultural, spiritual and cultural foundation is difficult to cultivate, cultural value and cultural position is difficult to promote, cultural influence is difficult to expand and upgrade. Cultural tourism as a carrier, culture and tourism to become famous. Direct selling enterprises attach importance to the culture of culture must be monasteries, words and deeds of the process, read ten thousand books as thousands of miles, the construction of tourism scenic spots can not only achieve personal experience, can be more corporate culture into the brand of scenic spot. 3
Editor: Xiao Shen
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