Weekly review: in 2016 the government will not relax the direct supervision

2016-02-22 12:38

China Direct Selling News > Direct selling Forum > comments >

Direct reporting network in Beijing in February 21st (Ouyang Wenzhang / the author) since last year, China's direct selling market is more confusing, the industry believes that the government's direct supervision of the relaxed. I thought, this is a misunderstanding. In 2016, the government's direct supervision of the work will not relax, it is not possible to relax.

It is true that since last year, China's direct selling market is indeed quite confusing, this is the fact that. For example, some direct marketing companies to start a game of money, and even some direct selling companies have a license plate three. However, we can not put the direct selling market chaos misunderstanding for the government began to relax regulation of direct selling. Since last year's direct selling market "chaos" is the, last year, for example, the new direct selling enterprises continued to increase, increase the fluidity of direct sales personnel, coupled with some marketing staff mixed with new direct selling enterprises; another example, now enterprises generally reflect the direct selling market competition is more and more big, and some direct selling enterprises not according to market rules of the game cards, by fair means or foul to "dig", resulting in direct selling market chaos. In this regard, direct regulatory authorities interviewed relevant enterprises, puts forward some rectification requirements, to curb the direct selling market confusion to the very good effect. Therefore, the government has not relaxed regulation of direct marketing, let alone relax.

In 2016, the government will be more strict supervision of direct sales? I think, in 2016 the government will further tighten direct supervision of the wind, not to indulge in some of the illegal phenomenon of direct selling enterprises. In 2016, the government's work on direct selling supervision mainly focused on the following aspects:

- to further strengthen the supervision and inspection. In 2016, the State Administration for Industry and Commerce may at the appropriate time composed of the steering group, to all parts of the country combined blow to the regulation of MLM focused action of direct supervision and inspection, listen to reports on the situation of the local industry and commerce authorities and direct selling enterprises, and to direct selling enterprises research center, production car field research, understand the enterprise in R & D, production and products. At the same time, may be in-depth direct marketing enterprises provincial branch, service outlets, dealers shop on-site inspection, to further understand the direct selling enterprises and their dealers operating conditions. Also full of direct sales staff to investigate, understand the basic information and management of the basic direct sales staff. To further listen to the direct marketing enterprise and its distributors, direct sales supervision of the industrial and commercial authorities and the development of the opinions and suggestions on the development of the direct marketing industry, and the problems found in the supervision of the administrative guidance in a timely manner.

- to further improve the long-term mechanism of direct supervision. 2016, the industrial and commercial authorities to summarize the experience and practice, and constantly improve the long-term mechanism of direct supervision. Such as to further strengthen the administrative guidance, implementation of the hierarchical classification supervision; further strengthen the conference report system, strengthen the supervision of the conference; to further strengthen the information infrastructure construction, improve the efficiency of supervision; further strengthen communication with enterprises, and promote industry self-regulation. These work, throughout the industry and commerce authorities in the past have accumulated a lot of experience, in 2016, the industry and commerce authorities will work to these will further innovation, and may be in the face of the new situation the introduction of some new supervision policies and measures to direct the supervision of long-term mechanism to further improve.

- to further clarify the content of direct selling supervision. First, the issue of illegal direct selling. For example, salespeople, including membership, preferential customer engages in direct marketing activities, in the non direct area engaged in direct sales activities outstanding problems, some direct selling enterprises in disguise to the sellers award, under various names, payment of more than 30% of the total sales. Two is exaggerated, false propaganda problems. Exaggerated product performance, efficacy, effect, attract customers to buy; advocate get rich quick, publicity individual success stories; borrow celebration, tourism, new product promotion, annual meetings, etc in the name of the organization large party, promised high returns, reward luxury cars, yachts and other deception to mislead the consumer. Three is the direct sales staff recruitment, training is not standardized problems. For example, the recruitment of direct sales staff without training examination, only to fill in the basic information, to provide a bank card can become a direct sales staff. Some examinations become a mere formality, the same is not passed to the direct sales staff. The individual enterprise still has 7 types of recruitment banned direct sales team to join. Some will buy a certain amount of products as a direct sales staff to join the threshold, charge entry fees. Some enterprises in the form of incentives, sharing, product promotion and other forms of training to recruit direct sales staff. Four is a serious violation of the dealer, direct selling enterprises lack of effective management and control. Some dealers under the banner of direct marketing companies to recruit illegal training and recruitment of direct sales staff, and even the private pull staff, knot network to engage in illegal business. 3

Editor: Xiao Shen

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