[Beijing Direct News Network August 18th] (Direct selling Expert Committee of China Marketing Association)Every time human society comes to a historical juncture, it will arouse the concern and prediction of the future prospects. This is true of the transition from the agricultural age to the industrial age, and from the industrial age to the information age. Standing in the era of information explosion, technological leap forward and mode upgrading, we still have to ask: where is the future direction of the world? What are the key elements that determine the direction of the future?

There is only one answer - the wave of digital economic revolution is leading the direction of the future!

Digital economy is one of the most cutting-edge economic forms so far. It is supported by industrial upgrading and technological iteration, especially relying on the Internet and mobile Internet, gradually forming, constantly improving and developing.

Today's world is in the transition period of the convergence of digital economy and industrial economy. A new path of leaping development is taking shape, while the new industrial and economic pattern has not yet been finalized. All countries in the world are facing a period of major strategic opportunities. As a product of the new era of information, opportunities are faced with. Major countries all over the world regard digital economy as the key support to realize economic recovery and promote sustainable development. They focus on key links, strengthen policy guidance, and strive to promote technological innovation and breakthrough, industrial integration and application, digital governance improvement, and digital skills upgrading, so as to drive the digital economy to take off with the high point of strategic control.

China has the largest Internet user group in the world, the largest middle-class consumer group in the world, and the world's first production and processing capacity in many fields. Digital economy is rapidly becoming the core and key force to drive the development of China's national economy. In addition, China's policy environment in the field of digital economy has also maintained the guidance of "encouragement and inclusiveness". Under this condition, China's digital economy represented by Alibaba and Tencent has realized a parallel pattern with the United States in a relatively short period of time. At the same time, the innovation driven development strategy that China has vigorously implemented in recent years has achieved results. The pioneering and innovative entrepreneurship shows vigorous vitality, and a number of Unicorn enterprises with great potential stand out. They lead the development direction of new technologies, new industries, new formats and new models, and are regarded as the leaders of scientific and technological innovation and the vane of economic growth.

The essence of economic development is the efficient circulation of production factors. Digital economy leads the future direction and becomes a new engine to transform the development mode, optimize the economic structure and transform the growth momentum. From the perspective of e-commerce, online car hailing, o2o life, Internet Finance and other digital economic forms, platform + personal / micro + users are becoming a new combination of organizational forms of digital economy.

In recent years, especially the progress and penetration of big data, cloud computing, blockchain, Internet of things, artificial intelligence and other technologies have promoted the rapid development of digital economy. These new technologies provide new possibilities for enhancing information symmetry, improving decision-making speed and scientificity, and improving circulation efficiency, and provide strong support for the efficient operation of the whole economy. In the future, with the increasing technology extensibility of economic development, the boundaries of business, industry and enterprise activities will continue to expand, thus breeding a new business model and economic paradigm. We should promote the supplement and integration of the original economic system, accelerate the pace of profound change at the bottom, and reshape the global economic picture.

In recent years, the development of China's digital economy has changed from feasibility to reality, and has made great achievements attracting worldwide attention.

From scientists to entrepreneurs, from basic science to engineering construction, from government to enterprises, the tide of innovation has gathered into a vigorous era. China's way of building innovation is not simply copying foreign experience, nor simply adding various elements, but an original idea and original mode. In the past 10 years, especially in the last five years, great changes have taken place in the survival and development mode of enterprises in China. China's start-up enterprises, from imitation to non imitation, both internal exploration and external competition, are promoting the emergence of primary innovation. In some areas, such as mobile payment, shared travel and e-commerce, China has led the development of the world's digital economy.