New year's day on 2017: to create a new situation in the development of direct selling industry

2017-01-01 16:52

China Direct Selling News > Direct selling Forum > Special comments >

Direct reporting network in Beijing [news] 2017 New Year's Day (Editor Office) 2016, is the development of China's direct selling industry steady progress in the year, the total marketing performance increased slightly over the previous year, reaching 200 billion yuan. In 2017, the development of China's direct selling industry will encounter more and more difficulties. We must unite as one in the central economic policy under the guidance of grams difficult, difficult, strive to create a new situation in the development of the direct selling industry in 2017.

Efforts to create a new situation in the direct selling industry in 2017, the key to adhere to the following three":

Hold a general tone: unswervingly insist on maintaining stability

This is the central steady, request, has become an important principle of governing the country, in 2017 will rise to a new height. The Political Bureau of the Central Committee meeting held in December last year the special emphasis on the general work guideline of our country is making an important principle of governance, which has important significance to guide economic work next year. We know that by the impact of the international economy and the impact of domestic micro business, the development of direct selling industry has entered the inflection point of decline, in order to achieve an annual increase of more than 25% has become impossible. So, the new year, the direct selling industry must firmly grasp the overall tone while maintaining stability without wavering, to maintain a stable macroeconomic policy, the market is expected to stabilize, the premise of social stability, continue to deepen the innovation, and constantly open up new market, inject new vitality into the development of the direct selling industry in 2017.

Stable is the cornerstone, into the goal, the two complement each other, complement each other. We believe that in 2016, on the basis of stability, to further implement the new concept of development, in order to ensure the development of China's direct selling industry in 2017 to further enhance the quality and efficiency. Put forward a new concept of development is steadily central "". To be "stable", it is necessary to fully implement the central economic policy, we must resolutely implement the "direct selling regulations", "Prohibition of pyramid schemes". Only adhere to such a stable, direct marketing industry to achieve the goal of. Therefore, efforts to create a new situation for the development of the direct selling industry in 2017, we should grasp the unwavering insist on maintaining stability in such a general tone.

Adhere to a main line: the big health strategy leveraging supply side structural reform

Strictly speaking, direct selling is a healthy industry. As a direct selling enterprise in the health industry, how to participate in the structural reform of supply side? Nanjing Joymain experience (this station last November 28th was entitled "midrib experience:" ecoh "leveraging the supply side structural reform report") is worthy of our reference. Nanjing Joymain to the "ecoh" as the fulcrum of the supply side structural reform, not only provides effective ecological products for the family, but also to promote the healthy and rapid development of enterprises. In 2017, the direct selling industry should adhere to the main line of this one, this is the big health strategy leveraging supply side structural reform.

The purpose of structural reform is to provide effective supply, and to provide effective supply is the basis for the implementation of the strategy. We note that in addition to the midrib later, Amway, three, new era, Kang, Kang beauty, Wei Kang, unlimited, perfect, Longliqi, Anhui and other direct marketing enterprises, in order to satisfy the customer's consumption experience, done in providing effective supply, by the public praise. It can be said that the direct selling industry in the development process, and always provide effective supply on the important position of the work, to bring consumers a real consumer welfare, and accumulated some experience in deepening the reform of the supply side. As the Chinese Academy of marketing, direct marketing Committee of experts Ouyang article said, big health supply side structural reform, direct sales enterprises have been in the forefront. In 2017, the direct selling industry in accordance with the requirements of health Chinese strategy proposed by the central government, in accordance with the main line to the big health strategy leveraging supply side structural reform ", and promote the healthy development of the direct selling industry.

Firm belief: standardized management is the fundamental guarantee for the healthy development of direct selling industry

In December 7th last year, the 2016 China direct marketing industry norms development international symposium held in Shanghai. SAIC party members, deputy director Wang Jiangping attended the meeting and delivered a speech. Wang Jiangping pointed out in his speech, the reputation of the enterprise depends on the consumer word of mouth marketing. To maintain the reputation of the direct selling industry, is not only the responsibility of each direct selling enterprises, but also the responsibility of government regulators.

We believe that the direct selling industry must adhere to the bottom line of thinking, to ensure that not involved in pyramid schemes, does not involve Pyramid fraud, does not cause social mass incidents. At the same time, we must adhere to honesty, and strive to create a more convenient, more in line with the characteristics of the Internet era of direct selling business environment. To adhere to the consumer oriented, strict implementation of goods system, earnestly safeguard the interests of consumers in a more prominent position. To adhere to scientific supervision, effective supervision, promote the establishment and improvement of the direct selling industry self-regulation mechanism, and strive to form a pattern of social cohabitation, to prevent bad money to expel good money, promote the stable and healthy development of the direct selling industry.

In the final analysis, it is necessary to strive to create a new situation in the development of direct selling industry in 2017, we must adhere to a belief that this is the fundamental guarantee for the healthy development of direct selling industry. Direct marketing regulations have been implemented for more than and 10 years. Overall, the direct selling enterprises in accordance with the requirements of direct selling regulations can carry out direct sales, but a small number of direct selling enterprises violations or even involving the situation has occurred. The new year, we have to standardize the operation of a new breakthrough, new weather, and strive to do not violate the rules, not involved in the transfer of the direct selling industry in 2017 to a new level of development.