2016-09-29 15:09
Every Monday review: the case of an insult to the network marketing network marketing should have the bottom line
[news] direct reporting network Beijing on September 25th (Chinese Youth Daily commentator) September 20th morning, Beijing Daxing District people's Court on the defendant Sun Jie, jiaduobao (China) beverage Co. Ltd. insult revolutionary Qiu Shaoyun case verdicts, the defendant in the judgment of two judgment within three days from the date of announcement published apology, eliminate influence and compensation for the plaintiff Qiu Shaoyun's younger brother Qiu Shaohua the spirit of solatium 1 yuan. Because it is a matter of 60 years ago at the expense of the revolutionary martyr Qiu Shaoyun, this case from the beginning of the reputation of infringement caused a strong social concern.
Who is Sun Jie? I'm afraid a lot of people are not familiar with. However, a mention of his name on the account name of micro-blog sina on the job, a lot of people do not feel strange. As the network big V, Sun Jie's speech was a hundred responses to a single call on micro-blog, each issued a micro-blog, many fans have been forwarded, praise. As for JDB, it is one of the famous China beverage company, its products are not only famous in the market, the enterprise also has the public effect every word and action. A "net red" and a well-known enterprises to become an honorary infringement of the defendant, can not help but ask people to ask what is the underlying reason.
There is no doubt that the "homework" is the right to master the network of people. In the new media era, the discourse power has never combined with the commercial interests. Originally, using his influence for the interests, and not what a shame, which is a major feature of the network economy. However, regardless of purpose, no matter what kind of motivation, any comments are not out of place, but can not exceed the bottom line of morality and law. "Exercise" of the speech is not only in the law, the more the world, but also hurt the people of the revolutionary martyrs of the simple feelings.
For a long time, the individual network V is published by historical nihilism to attract attention, Bo speech. They denied any historical truth, deny the heroes in the history of the achievements, also with a frivolous or harsh insulting language to describe the hero. In their eyes, what kind of rhetoric, what kind of speech is likely to lead to a network of onlookers, what kind of speech can be sold. The network what V does deep research on the history, not to mention what is the history of knowledge, only to "powder" to do anything.
Even so, through the publication of historical nihilism speech "circle of powder" and profit, the result is self defeating. "Homework" and jiaduobao company issued related micro-blog, users were strongly criticized the vulgar behavior, as many as more than 2 thousand comments. Most have a sense of justice and conscience of netizens concerned about this network of public opinion storm, definitely not to support the work of this speech, but for this kind of expression is indignant. Qiu Shaoyun's family will be "homework" and JDB company to court, not only to safeguard the legitimate rights and interests of their martyrs, also focused on the people expressed resentment of the masses of historical nihilism speech will.
Qiu Shaoyun martyrs deeds embodies justice and patriotic spirit of the people, with extensive moral identity in contemporary China society, is a valuable spiritual wealth of the Chinese nation. Like him, many revolutionary martyrs deeds have been written into the common historical memory of the Chinese nation.
Qiu Shaoyun my deeds, there have been a large number of historical records, more witnessed the parties to the expense of the evidence. This period of history but also as clear as noonday, distorted, touch of the Chinese nation and China people's bottom line. Insulting Qiu Shaoyun is not an insult to the problem of a common man, but an insult to the Chinese people's historical and moral values.
Facts have proved that the emphasis on commercial companies in the development of commercial marketing adhere to the legal and moral bottom line, always has its practical significance. With the development of new media, more and more commercial company's marketing tools, marketing skills are also more and more rich, from a certain perspective, the competition of commercial marketing is also increasingly fierce. However, no matter how the technical environment changes, the public's bottom line of commercial marketing requirements will not be changed. The losing JDB company, to all participating in the network marketing business is a warning not to challenge the public moral bottom line, don't take serious history as a joke. 3
(original title: insult to the hero is an insult to the people of the historical memory)
Editor: Xiao Shen
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