2016-06-21 17:04
Sky Eagle: the development of China's direct selling industry need to return to the beginning of the heart
[straight news network Beijing June 21 News] (DSC horizon Zhao Chuangcheng) "direct marketing": in 2014 because of the influence of direct selling in China 100 people, "a book to you for interview, we on your positioning hesitate between the professional manager and the third party, now it still is, you can for us to talk about your own position.
Sky Eagle: in fact, for my career orientation, whether it is the third party or professional managers, there is no mistake. But in this issue, I would like to add that the idea is: what is the real professional managers?
In my opinion, a good professional managers, first of all to the two words in the title: occupation, have their own a business to. For example, he will understand basic knowledge of financial economics and other business can operate independently of the profit and loss; and he shall have a belongs to own career theory, can bring value to enterprises and change; he also needs to adhere to the prejudices of the courage and anyone that can't easily be dealers around and opinion, and so on. Career ability is the most basic assessment of professional managers.
Secondly, an excellent professional managers should have the most basic professional ethics, I think this is the skills outside of the professional manager of professional identity, another important feature. Professional ethics can make a person business mind settling down, the heart becomes heavy, face this impetuous society, in business can live to enrage, set to keep the heart, not so frivolous and rush to make decisions, do not because of the interest driven and make some special things to.
Both ability and morality, I think this is a professional manager should have the two most basic standards, but unfortunately in today's direct marketing industry, such people are not real.
"Direct sales": if your point of view, the current direct selling industry in China, the phenomenon of frequent job hopping professional managers, whether it can be used as a negative view of the material.
Sky Eagle: this view is not accurate. We should take an objective attitude towards the job hopping of professional managers in China's direct selling industry. As the saying goes, "move trees die, people move to live," professional managers to replace the doors was originally a normal thing, but if the specific deals with a case, we should further look at. In today's direct selling industry frequent job hopping of professional managers, many of them in order to pursuit of interests and opportunistic people, in my opinion, they can not be regarded as a true professional managers.
"Direct sales": but they claim to be professional managers, how do you see this kind of name and real phenomenon?
Sky Eagle: I think, this is now China's direct selling industry environment related. In the past two years, China's direct selling industry with its own development and began to produce more and more problems, the most intuitive performance is the industry began to become impetuous, the frequent flow of the professional managers of frequent job hopping and dealer team all with.
To think only from 2015 China's direct selling industry added more than 20 direct selling enterprises, we can see China's direct selling industry in a piece of prosperous behind the facing problems, every extra obtains brand enterprises. It means that increase the demand on the team of professional managers and distributors, it also gives the many people from virtual obscurity to become business executives the opportunity, occupying a company president, transformed into the ranks of professional managers. If it is a man who have both ability and moral compliance to get lucky blessing, that nature is a good thing, but this after all can not be met for so that we can see there are so many people flow chaos. In the direct selling industry, and defraud fraud, money wheel direct mess.
Fan Weiyun's recent article, "why I only see the crisis?" in the industry caused widespread repercussions, I think that the article's point of view is particularly in place.
"Direct sales": facing the industry environment, a direct marketing enterprise individual should be how to do their own?
Days carving: I think the direct selling enterprises to the heart to settle down and do "stability, quiet, quiet, consider," return to the beginning of the heart, return to direct the fundamental, steadily and surely do everything that enterprise was originally supposed to be ready: products, systems, services, education and training, and so on.
This is a reflection of the current situation of the direct selling industry confusion, the original one is very easy to understand the truth, but had to mention again today, repeatedly stressed and reiterated, think about it really ironic.
"Direct sales": in such a social environment, the future of the direct selling industry how to get out of the predicament?
Carving: first of all, the direct selling industry future development requires the government to increase and improve the supervision and need to be led by the government, to establish a network of the national linkage of information, after all, in the current industry, there is no which enterprises will be able to do speak for all people in the industry believe service.
Of course, the development of the direct marketing industry practitioners need their own efforts, recognize the right, do the things. At the same time, the direct selling industry in China despite the crisis, but also in the midst of a unprecedented development opportunity, if we can correctly grasp the opportunity to carry on the reasonable innovation, the future development of the direct selling industry is still worth people look forward to.
"Direct": now the Chinese direct selling industry is experiencing a wave of innovation, but as you said, now selling environment extra impetuous, so I'm not sure the innovative tide of the direct selling enterprises this is to follow the trend of impetuous, or seriously?
Sky Eagle: all industries, the community is in innovation, the world has a passion for innovation. But innovation is not the wrong way, innovation should have its strategy and steps, and should be valuable. For example, we want to product innovation, we need to straighten out the idea of the product, to predict the actual needs of the next step in the market. There are a lot of very good market appliances, direct selling industry if you can find a profit space, you can introduce some of the fashion industry to sell, do not get together to get together to sell a good product. Direct selling companies usually can find some experts refer to, this is also conducive to the enterprise in their own good at the field of innovation.
"Direct sales": has been, we have to pay special attention to the establishment of direct selling brand, which is to solve the plight of the direct selling industry, what is the value?
Sky Eagle: I believe that the brand's advocacy for the development of direct marketing industry has a very important role. The brand is a double word, it not only set a good example to lead healthy, but also has binding force. If a company or individual hard to establish their own brands, will pay special attention to the destruction of their own brands, in this case, brand has a coercive force and constraint a enterprises and individuals in the cause of self-discipline, recognize conscientiously do a good job in their own affairs. So, in my opinion, the world (China) direct marketing brand Festival initiative direct marketing companies and direct people to establish brand awareness, which has a common pursuit of direct marketing. 3
(original title: sky Eagle: the development of China's direct selling industry need to return to the beginning of the heart
Editor: Xiao Shen
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