Direct reporting network Beijing May 15th (author: Ouyang Wenzhang), the direct selling regulations, the prohibition of marketing regulations implemented for more than ten years, so that the degree of rule of law in China's direct selling industry has been greatly improved. But can not be ignored is that a small number of direct selling companies suspected of illegal, is also often happen, a serious impact on the healthy development of the direct selling industry, the government has been highly concerned. The current task is to the government and enterprises in under the guidance of the party's eighteen big spirits, according to the basic requirements of "enforced and violators are prosecuted and severely punished resolutely alleged violations, suspected pyramid selling behavior, and strive to let every corner of rule of law beacon light of the direct selling industry.

In the past two years, the direct selling industry has developed very fast. First, the continuous expansion of enterprises into direct sales, direct industrial clusters are being formed; two is the direct selling industry sales performance to 25% of the growth rate. Government's contribution to the economic and social development of direct selling industry has been given a positive evaluation, encouraging the direct marketing industry to continue to move forward. We must recognize that the healthy development of the direct selling industry, which is a serious implementation of the "Regulations on direct sales management," the results of the prohibition of marketing regulations. Namely, only conscientiously two regulations, the healthy development of the direct selling industry. On the contrary, the direct selling industry in the development of trouble will ensue. At the same time, we must also see that the rule of law has not lit a beacon to every corner of the direct selling industry, a number of direct selling companies suspected of illegal, suspected pyramid selling problem has not been fundamentally resolved. So, so that the rule of law to illuminate every corner of the direct selling industry, which is the current and even the next important task of a period of time, must be the next big force to complete.

So that the rule of law to illuminate every corner of the direct selling industry, the first is to see the government's determination to have, how much, this is the key to the problem. Without the determination of the government, the rule of law in the light of the lighthouse to illuminate every corner of the industry, it is an empty word. There are two aspects of the government's behavior, one is the approval of direct sales license, the two is the supervision of direct development. In accordance with the provisions of the direct selling regulations, direct selling license of the examination and approval must stick to the principles of justice, openness and fairness, not corruption, take bribes. Some companies do not reflect the deep relationship is not to get a direct license, in fact, this is a misunderstanding. As long as the "direct marketing management regulations," the relevant provisions, regardless of whether it is related to the relevant government departments, should be approved as a direct selling enterprise. But there is a basic can be sure of, so far, the relevant government departments in the process of direct selling license examination and approval haven't happened bartering. In the future, it is less likely occurred. Also the government is carrying out the policy of lenient and strict control, in the crackdown on pyramid schemes while increasing the intensity of the supervision of direct selling. This year first half of the year, several government departments may Federation of direct selling market is a big check, to regulate the operation of direct selling enterprises to be praised, for alleged violations, suspected of MLM, direct selling enterprises were severely punished. In the past, direct selling companies suspected of illegal, suspected of marketing, and some places in the deal is not severe enough, this year and the future will not be too wide regulation of the situation.