2017-05-08 14:43
Sub health increasingly universal health care into health care market focus
[direct reporting network Beijing on May 8th news] (prospective net) with the arrival of the aging society and sub-health phenomenon is increasingly common, people demand for health has become a mainstream trend and hotspot in the health care market of Chinese medicine. Health tourism industry will be a combination of health resources and tourism activities, to meet the needs of people's physical and mental health, has become a new form of tourism.
At present, China's total tourism and health tourism accounted for about 1% the size of the transaction, according to statistics, in 2016 Chinese online travel market transactions amounted to 602 billion 600 million yuan, an increase of 34%, is expected in 2019 China online travel market transactions will exceed 1 trillion. Therefore, the scale of health tourism is about 60 billion yuan.
At this stage, the health tourism market has a good market environment for development, huge space for development. Prospective industry Research Institute released the "health tourism product development and investment analysis report" predicted that the next 5 years, health tourism market scale will be rapid growth, the compound annual growth rate is expected to reach 20%. 2020 market size will be around 100 billion yuan. As a complex industry of health industry and tourism industry, health tourism should be paid attention to.
With the improvement of living standards, people on the "healthy, happy and long" increasingly strong desire and pure health has been difficult to meet people's pursuit of high quality life, the rapid development of the integration of leisure tourism, health tourism has great development opportunity. At the same time, in twenty-first Century, China has entered the aging society, Chinese current aging population has more than 200 million, and nearly 8 million of the annual rate of increase, by 2050, China aging population will reach 1/3 of the total population, and the aging population more inclined to health tourism.
The United States in the global mainstream health care industry is still the largest market. If the inbound tourism and domestic tourism integration together, the United States in this regard spending about $202 billion a year. China is showing the fastest growth, the market size in 2013 to 2015 rose from ninth to fourth (including the domestic market and the entry market), revenue grew by more than $30 billion, reaching $300%. Chinese consumers are very interested in the health tour, and is still rising.
Investors should note that the health tourism is different from general tourism, need to carry out health activities in sightseeing, need special health project, must be the development of health and health project, but also as a means to develop ecological health. Health tourism needs innovation and development model. Strengthen the regional tourism cooperation to carry out the development of health tourism cluster, promote the overall optimization of regional tourism, according to local conditions, and constantly innovate the development model.
|