2016-11-28 12:20

 

Will sell health care products marketing change tricks

 

[news] direct reporting network Beijing on November 28th (Chinese consumer report) in November 21st, Zhongshan Market Supervision Bureau of Dalian city law enforcement officers to report to the Zhongshan District of Vienna flowers residential households rental housing inspections, saw more than 20 elderly people are gathered in the living room on a regimen. From the scene of the collection of information, the so-called lecture has been suspected of illegal pyramid schemes. Law enforcement officers immediately conducted a review of the organizers, found that there is no industrial and commercial business license, there is no product, and in the organization and development of members of the assembly line, law enforcement officers on the scene were dismissed. According to the China Consumer News reporter to understand, this is the Zhongshan Dalian District Market Supervision Bureau for pyramid schemes, in a disguised form, multi-level, multi-channel, multi form of special action to combat pyramid schemes.
With the strengthening of the crackdown, the existence of a few years in Dalian City, the living space is getting smaller and smaller. But some MLM transformation of the pattern, with a strong confusion.
Related to remind people, when encountered such a situation should be vigilant: let you pay a certain amount of money or buy a certain number of health care products to obtain eligibility, also requires the development of others to join, the formation of hierarchical relationship on line and to direct and indirect development downline number and pay cash or sales performance is calculated on the basis of compensation, which is typical of the pyramid form.
At present, there are some in Dalian to "conference marketing" for the implementation of the illegal pyramid schemes, many of which are under the guise of all kinds of health care products. Only in October this year, the Zhongshan District Market Authority received such a report of 15 cases. To this end, Zhongshan district market authority to carry out "special governance conference marketing" as the focus, in addition to printed promotional materials, and strive to make the fight against pyramid schemes work area covering every corner, every family, also organized a number of special operations, often appear on the "marketing meeting" area to strengthen inspections, to achieve early in addition, early intervention and specification; Zhongshan market supervisory authority to carry out the "marketing meeting" special rectification, increase the number of daily inspection. Jointly with the community, the management of rental housing for daily monitoring. Through the three-dimensional monitoring of key areas, key enterprises and key personnel in three aspects, to achieve the basic situation in the community clear base, the situation is clear, the mass prevention and control of the transmission mechanism formed. At the same time, to carry out marketing knowledge into community activities. Since this year, Zhongshan Market Supervision Administration issued unified made billboards, posters, posters, promotional materials and shopping bags, into the community, schools, shopping malls and other crowded areas, post, put, send promotional materials, convenience shopping bags, the fight against pyramid schemes work coverage area of each family. Up to now, has been set up to post billboards 51, 300 posters, promotional materials, 2500 copies of promotional materials, promotional shopping bags 2000.