[direct reporting network Beijing November 24th news] (China Economic Net)

MaryKay heavy combat "hormone" rumor "antibiotic" defend the brand reputation

Before the day, MaryKay (China) Cosmetics Co., Ltd. will publish a rumor articles, libel MaryKay products with high doses of hormones and antibiotics, micro-blog Sina account Zi Xi mask to court, and win the lawsuit. Illegal rumors pass rumors to be liable for not only, also must be issued an apology to the society and the public, to eliminate the negative impact brought by the false information, and compensate for the losses and expenses of Mary Kay Inc.

With the rapid popularization of mobile Internet, especially after the rise of social media, such as WeChat, micro-blog, information production and dissemination of the efficiency of a sharp increase, while the emergence of a large number of network rumors. In order to attract the eye, to promote the spontaneous spread of Internet users, these attacks are mostly concentrated in the network rumors of well-known enterprises and big brands, the company launched the lawsuit is one of the victims. It is reported that the lawsuit involved in the rumors of micro-blog Sina account "Zi Xi mask" in April this year, published in the blog, libel attacks MaryKay products containing hormones and high doses of antibiotics". Due to the strong influence of fans account, and publish content all serious, MaryKay has made several attempts to communicate with the post account, the initiative to remove rumors information. In the case of the delay has not been feedback, MaryKay decided to take legal means to maintain corporate reputation.

At present, the rumors have been removed, but did not comply with the account operator court issued a public apology statement and other compensation. All behavior and "hee mask" unfounded, as the world's leading skin care products and cosmetics direct selling enterprises, MaryKay's product quality and brand credibility has always been a number of domestic and foreign third party objective certification authority, they are strong evidence to win the lawsuit, but also the consumer choice of MaryKay solid basis.

In fact, the production and sale of MaryKay products not only do not contain any antibiotics or hormones, its strict and comprehensive quality and safety system is subject to the State Food and Drug Administration of the official certification. Every year the company will take the initiative to the product inspection agency to the competent department found that the whole test, correlation test results show that the indexes of all MaryKay products are in line with the China cosmetics regulations and industry standards. The reputation of litigation to pass out the MaryKay resolutely fight rumors, purify the network environment, and maintain the brand reputation of determination and attitude, the victory of the case also highlights the judicial organs of the MaryKay brand and reputation.