Encounter ＂back door＂ three direct sales model has been controversial

2016-11-22 14:41

China Direct Selling News > Direct selling Focus > Industry focus >

[news] November 22nd Beijing reporting network (China business network) 2016 immediately passed quickly, in order to obtain equity and join those three strains group (hereinafter referred to as the "three lines") agents have in various forums to report and reflect three strains of dishonesty, "before 2016 listed" has not materialized, but for the online part of the agent's report, three strains of group to report the content for the It is sheer fiction. as a response. "China business newspaper" reporter on the matter to investigate.

"Back door"

In August 2016, three strains of group announcement, said the three line group report online for It is sheer fiction. This is also on the back of the shop door event three strains for the first time publicly reply.

The reporter contacted one of them, Li Fan, Li Fan (a pseudonym) told to join in the whole process, three strains of three strains in 2013, for the recruitment of agents, namely, three strains of said flagship store exclusive regional agency.

But to become the three strains of the region's flagship store agents, and is not zero threshold. First of all to become members of the three strains, the lowest known as entrepreneurial members, to pay the cost of 6000 yuan, a high level of membership to the delivery of 10 thousand yuan, the higher the level of products enjoy membership discounts is bigger, at the same time, if the specified number of recruit new members to achieve, will return to its dues and extraction a certain percentage of.

And agents want to get the license of the flagship store, but also need to be delivered to the regional agency costs. Li Fan told reporters that he joined the three in 2013, at the time of the agency costs 200 thousand yuan, to 2015 has risen to 400 thousand yuan. The cost of 200 thousand yuan, three were told to equivalent products agents will gradually return to the dealer, that is to say, in 2013 to become the three strains of county level agents need to pay the minimum related costs 206 thousand yuan.

In actual operation, mandatory payment in exchange for products, resulting in a large number of dealers product backlog, dealers want to return, need to pay a fee of 10% of the original price, and need to pay the freight, and three strains of some products is at the lowest price of 73% off sold to dealers. Li Fan told reporters, down conversion, products will be returned the money rather than to sell at a loss.

And another dealer told reporters that he joined the 300 thousand yuan to join the agency, three of the commitment to give 600 thousand yuan equivalent products. From 2014 to now, there are still 180 thousand yuan worth of products did not materialize, the dealer told reporters: "the backlog of goods is too much, even if the existing products are no clearance."

But for most of the dealers, joining three is not for the right to the agency, but in order to get three of the shares". Li Fan said, had joined the three strains are listed after the shares can be obtained to attract, only to join the agency under the heavy. According to Li Fan said, the provisions in the contract book, after becoming the flagship store area agents, in the enterprise can obtain 60 thousand stock options of the subscription rights, but in the oral, three strains have claimed that the future will give agents is equity.

Li Fan told reporters: in the investment and training will be, three aspects of the many times to plan to be listed in 2016, but until now there is still no news."

Reporters found that in December 2015, three Group Chairman Wu Bingxin in an interview with the media, said:. Is currently preparing for the listing, and is expected to be achieved in the near future."

In the Commission's website, the reporter found that the three strains are not in the list of the Commission IPO, there is no relevant information about the three IPO disclosure. And at present, the list of IPO queue has been up to about 700. In other words, the three listed commitments still fail to honor.

Another dealer also told reporters that he was heard in the three release of the stock of land to play the recruitment will decide to join three strains in order to obtain future equity.

More than the dealer told this reporter that the current store has been difficult to maintain its own, repeatedly with the three aspects of the negotiation back shop without any substantive progress.

New agent system

In February 2016, money Gangji added three lines, an operation consultant. In April, former executive president Wu Zhipeng left office, the person in charge of money Gangji took over and became the three line of direct business. The controversial figure in the direct selling industry, in the beginning of the three strains of the new model. Reporters found that, although the model changes, but the three direct selling business is still a lot of controversy.

Previously, three strains with exclusive way to join, the slogan "chain shops" and "direct marketing", the launch of the Chinese medicine clinic, also claimed to be "the area of the exclusive".

In this part of the dealer request back to the store, one of the reasons is that the introduction of the new model, in fact, damage the interests of the original dealer, the so-called regional exclusive agency rights are difficult to maintain.

The new system is to set up a traditional Chinese medicine clinic at the county level, the cost of 180 thousand yuan, the township level of 60 thousand yuan. Some dealers have revealed to reporters, in November 21st, the cost will rise to 252 thousand yuan and 80 thousand yuan respectively.

A former dealer told reporters that the new system has launched a Chinese medicine clinic, in essence, is to give up before the flagship store business, the region's exclusive agent is no longer exist. The reporter found in the contract provided by the dealer, wrote in the contract: Party B to join the party to obtain the exclusive agent of the authorized exclusive agent in the region......"

The reporters found that the three line docking scheme is given, Chinese medicine clinics in the district and county level district to the original purchase, enjoy 72% off discount, and the original agents enjoy the 73% off discount, that is to say the agents can get 99% off of the profit margin. Li Fan told reporters: "this micro amount of profit is almost negligible compared to our high inventory, and this docking program is the three release of the implementation of unilateral, not with any representative of the dealer consultations."

Li Fan also told reporters that the Chinese medicine clinic also has the right to bypass the regional agents, can be directly from the three aspects of the delivery. Reporters in the survey found that the rights of the agent is not limited to the direct selling business within the region, the Ministry of Commerce on the list, three strains of the direct selling business is limited in 59 counties. But Li Fan denied this figure, Li Fan told reporters, before this, three strains often require local agents to Ji'nan training, each to participate in the number of people maintained at two or three.

The main content of the training is to develop their own teams and offline, as well as the development of the team in their own area of the bonus mechanism.

Marketing Association Li Xu told reporters, three strains of the payment of membership, encourage dealers to develop off the assembly line, as well as supporting the bonus mechanism is essentially in the development of suspected pyramid system.

Li Fan told reporters, in the internal training, three strains had claimed that the country has 2000 distributors and stores, and they are also members of the three strains, three strains of each agent have online delivery platform, through the online platform, agents can choose the supply and demand of goods, including the registration of the direct product.

The reporter found in communication with several agents, although the Ministry of Commerce announced the direct product of only 5 products, but in essence, three strains of provided and required sales agents products of dozens of species, including all kinds of health care products and three strains of its ecological beauty cosmetics, drugs and even the country medicine accurate words.

A Ningbo agent showed reporters a "sales order", the name is "Yi Ganling", and indicate the number is zhunzi.

Reporters in the subsequent investigation showed that three strains provide drugs for three models, respectively, are scattered floating bond, hepatitis B, xinnaokang. Three aspects of the hope that the agents to "purchasing" sales of these three drugs, a number of agents also confirmed this statement. According to the "drug management quality management standards", in the absence of GSP certification, the prohibition of business and sales of drug standards and size of the drug.

Reporters on more than three dealers to reflect the problem of the group, the concurrent went to the interview letter, but as of press time did not receive three aspects of the reply.

In the interview, more than three plants around the agents said that many unilateral acts, greatly touched the interests of agents, the future will be on issues related with three strains of consultations and negotiations, and reserve the right to appeal to the court. However, this reporter will further follow-up interview.