[straight news network Beijing June 28 news] (Beijing Times) "health food registration and filing management approach" will be officially implemented in the next month, yesterday, the Association released a survey report shows, 70% of consumers on the domestic health food market not satisfied, more than 60% of consumers do not believe the advertising of health food.

Consumers Association of the survey report shows that about 70 percent of consumers on the domestic health food market overall evaluation is not satisfactory, the satisfaction is only three. In addition, more than six of consumers on the market, the so-called "health food" advertising trust is low, there are more than four into the consumer said, they often encounter the phenomenon of health food posing as drug.

Consumers Association said that through the investigation to see consumers on the so-called "health food" market satisfaction is low, expressed dissatisfaction with the false exaggerated propaganda.

It is understood, although the current law prohibited ordinary food claimed specific health functions (i.e. 27 functional health food), but there are still unscrupulous businessmen to ordinary food for illegal efficacy propaganda, such as various label called "health liquor" and declared that health and aphrodisiac qualities, biscuits claim keep stomach, drink nominal for functional beverages can be refreshing and. For the elderly and the sick, to the conference marketing way exaggerated false propaganda the effects of health care and treatment, which many are not health food, such as eating bacteria product promotion tumor inhibition and regulation of the endocrine, "fasting" fruit and vegetable juice claimed that detoxifies and weight loss, and a Gantai Capsule and a supporting bone capsules. In addition, a number of health products, disinfection products, such as other products also claimed that a variety of health care and prevention. Such as health care plaster claimed strong gluten Zhuanggu, health care pillow claim treatment of insomnia, skin disinfectant spray claimed to prevent sexually transmitted diseases, the efficacy of these products claimed that the basic free in the regulatory laws and regulations.

By 2015, the State Food and Drug Administration told 51 "health liquor", prepared wine enterprise 69 kinds of products of illegal acts added, only two product identification health food approval, approved for suspected fake health food, therefore notice all illegal add products are non health food.

The association called for the relevant government departments to further clarify and improve laws and regulations and relevant standards, clear health food and other types of claimed health benefits of the product positioning and regulatory responsibilities, and strengthen law enforcement, severely crack down on health food market in the presence of poor quality, fake and shoddy, false advertising and other alleged illegal behavior. Walk with caution. But in the country "The Belt and Road" will be launched by the 49 countries direct investment $15 billion, along the new Silk Road in most countries and regions to support and respond to the call, Chinese on policy in these countries can be considered as the first step to the development of.

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