[news] June 2nd Beijing reporting network (Network) under the "Internet plus" and entrepreneurial wave after another, the Direct Selling Company also began to implement digital strategy, strategy and strategy younger experience, relying on its direct sales model transformation and upgrading. Internet plus direct sales, is the 2016 most promising business model.

"Internet plus direct" guess, may give us some inspiration.

From people to the Internet - Mobile + social + electricity business model debut

Due to the direct selling industry established in order to social based business model, so direct long before the advent of the Internet is called a sales network; and a direct sales network before the emergence of social media has been woven is a strong relationship between the "network". Direct marketing people more and more information on the sharing of trust, face to face interaction, interest intertwined, self expanding characteristics, is the pursuit of social networking marketing.

Internet plus bring significantly enhance the efficiency of direct electric short-term blowout

Internet can greatly enhance the communication efficiency, resource use efficiency, is an indisputable fact, the outbreak of the success of millet is relying on this. The internal and external communication efficiency of direct marketing system and the use of a variety of resources efficiency, it is clear that with the Internet as well as micro-blog, WeChat, APP's use of geometric progression.

Young industry process will be greatly accelerated after direct OCS success

Direct selling industry as a traditional industry, the distribution of its marketing staff of a wide range, but compared to the emerging Internet industry, the proportion of young people has not been high.

The net after the direct selling industry, and the network will Cenozoic collision more spark.

"Network" attribute of the direct selling industry in fundamental and the Internet are "born to be fit to one, the direct selling industry with network and Internet so that two pairs of" invisible wings ", as long as the courage to eliminate Internet era of ideological barriers and exclusion, play the advantages of brand, we will be able to play a piece of heaven and earth in the wave of the Internet.

Internet plus direct analysis

Direct sales model in China has long existed, why has not become the mainstream? How to make everyone involved in the future? There are several major reasons:

First, the former or the center of the format based, each person needs to have their own work, they need to be fixed in the office to work.

Second is in the mainstream of the community, a mention of direct marketing is considered to be. In fact in Taiwan, the proportion of direct sales is 20%, while the proportion of direct selling in China less than 0.3%.

Third is the direct selling management costs are too high, because there is no mobile internet terminal like us now, direct marketing communication or training needs to face the service, the management costs are too high. So direct sales model has always existed, but did not become the mainstream.

The birth of today "Internet plus direct" is undoubtedly the upgrading and optimization of the traditional marketing model. The use of social networking platform and the Internet platform, you can quickly spread and organizational management, greatly reducing the cost of management. The most important is to establish direct the format in the customer relationship, in fact, is a relationship between people and people, and in the traditional business forms, whether it is online or offline, actually in the final analysis is a relationship between people and shop, is a trading relationship. "Internet plus direct" this artificially sales channel mode is more prone to trust and emotion, so as to better influence people's consumption and decision-making, optimization and upgrading is the direct sales model, is more convenient for everyone involved, because the customer product with a good use of the Internet social networking platform naturally can share.

Marketing guru Krimant Stone said: "the future of marketing does not need too many channels, as long as you can make your products into the consumer's mobile phone is the best marketing". Micro letter as a in minutes for the application of frequency has occupied most of the user fragments of time, so I said "the future of marketing does not need too many channels, as long as can let your product into the consumer micro channel is the best marketing".