[straight news network Beijing April 14 hearing] (Chongqing Morning News) in the liquor industry facing comprehensive adjustment and continuous health wine performance gains across the board, the data show, fresh wine has 12 consecutive years keep double-digit growth.

Insiders said that the health wine performance of contrarian growth, health awareness and the rise of health wine market has become increasingly standardized results.

Health wine industry standardization, leading enterprises to lead the work can not be. Wine has always advocated "according to do medicine health wine production standards" philosophy of technology, July 2015, China Jin wine and wool shop tartary buckwheat wine two products in the United States Charles River Laboratories for the safety evaluation, both through the rigorous testing, product safety data for the health of consumers provide a solid guarantee.

Quality determines the success or failure, with the continuous improvement of the quality of health wine industry, wine big health era has arrived.

Some market music as the "health" of the bill

In fact, with the continuous enhancement of people's health awareness, excessive drinking physical harm caused to be more and more consumer attention, and in many of today's consumer concept, health wine is becoming people enhance their physique, reduce disease, so as to achieve longevity purposes a new shortcut. The demand and development trend for the original tepid domestic health wine industry gradually formed liaoyuanzhishi.

In the visit to supermarket, I see, now liquor shelves health wine products have occupied more and more position, China Jin wine, plum brand ginseng wine, Zhangyu Zhibao sanbian liquor, the ancient hill nectar, Ningxia red, Trimeresurus, Maca wine. In the introduction of a number of sales staff, compared with the traditional liquor sales situation, the purchase of health wine products consumers have a regular amount of large, stable and other new features.

Li Tangceng liquor industry experts said that the value and characteristics of health wine depends on its health function is different from the ordinary liquor, and it is this feature, in order to attract more consumers are willing to pay for the effect. But where a lot of people can only by virtue of their own experience to buy for their own effect of health wine, so most of the early try health wine consumers or the corresponding for the crowd is not clear, most need to rely on a small amount of drinking attempt, also more and more consumers no longer simply pursuit price and brand, but pay more attention to the effect of health care and health.

Multi measures health wine industry standardization

There is no denying the fact that universal health needs for health wine market heat rising at the same time, more let the pattern of liquor market quietly changing, which contains the huge business opportunities, also let all kinds of good and bad businesses flocked, have among. Back to look at the recent health wine market, often create a miracle in the market is not at the same time the sale of peace.

Insiders said that due to the lack of industry standards, resulting in a number of enterprises in the production, technology, technical aspects of the lack of norms have been involved, and ultimately the current situation of the industry is not standardized. Therefore, how to regulate the entire health wine market as soon as possible to become urgent.

It is understood that in July 2010 the health wine has been officially incorporated into the National Health Department GMP certification. National health wine production enterprises to implement compulsory certification, the health wine market has played a certain role in the standardization. In December 2015, Chinese health wine union commissioned licensing company led, fully solicit the views of the whole companies through visits, will initially introduced a health wine industry standards, including the relevant requirements of the production of health. Many experts said that this will promote the development and progress of the whole of China's domestic industry has a landmark.

Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, in the "things" WeChat, scan two-dimensional code free reading.