[news] direct reporting network Beijing on February 25th (Europe quanmei industry) domestic became popular again in 2013, 100. In product sales, cream and emulsion and other types of the dominant position, followed by wash supplies and shower gel. But only in the level of low-grade products, quality needs to be improved. If you lose the price advantage of domestic brands, China cosmetics industry will re shuffle.

At present, China's cosmetics market is a "high-end large-scale multinational enterprises monopoly, many local small and medium-sized enterprises and weak competition". For example, the well-known multinational companies such as Procter & Gamble and Unilever is dominant, in the high-end market. Domestic brands of Chinese Materia Medica, are gathered in the low-end market. The future of the cosmetics industry market "the stronger the weak weaker" pattern will be more obvious. The survival of the domestic cosmetics enterprises doubled pressure, how to improve the competitiveness in the increasingly fierce market competition, has become an urgent problem of domestic cosmetics enterprises.

From the current domestic competition pattern, most promising future of the cosmetics industry. The reason is that consumer demand for cosmetics industry diversity, higher brand loyalty. But Chinese skin compared with Europe and the United States are very different, and differences between domestic local people skin, functional requirements of cosmetics are not the same. Therefore, domestic enterprises should be more close to the domestic consumers, through continuous mining consumer demand, the use of herbal formulation is more easily accepted by the Chinese, play local wisdom and differentiated competitive advantage.

Overall, I believe the next 5 years, 10 years, China's chemical industry, especially the cosmetics industry will usher in a stable and fast growth of gold. During this period, after years of fierce competition and the development of domestic brands, is expected to be more favorable than in the past and more rapid development opportunities. The future development trend of Chinese cosmetics is to enhance the innovation, adhere to the characteristics, the courage to challenge the international brands to enter the international market. 3

(original title: cosmetics in the development of the difficulty and strategy of domestic)

Editor: small Shen

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