2016-02-24 17:21

 

The traditional enterprise external capital layout of the big health market

 

[straight news network Beijing on February 24 news, surging News) recently, Shanghai Municipal Quality Supervision Bureau of the Shanghai production and circulation of cosmetics, health food and other food (except alcoholic beverages, cakes, food, health food, all food) of commodity packaging supervision and random checking.
In the supervision and inspection of the goods packaging, the Shanghai Municipal Bureau of quality and technical supervision a total sample of 29 sales companies and three production enterprises of 448 batches of cosmetics, health food and other food, 400 batches of qualified, qualified sampling rate was 89.3%.
Surging news reporter from the Shanghai Municipal Quality Supervision Bureau, cosmetics, health food and other 3 kinds of food packaging products pass rate was 96.4%, 64.3%, 92.5%. Among them, the lowest passing rate of health food, "LP", kangfulai "," Eagle "," health "," Fuxikang "," gold partner "," melatonin "and other well-known brands are in the list of unqualified products.
Shanghai Municipal Quality Supervision Bureau said that the monitoring results show that pumping, the Shanghai market commodity packaging mainly has the following problems:
Health food excessive packaging problem is still outstanding. Luxury packaging "common" health food, mainly from two aspects of operators and consumers. On the one hand is the enterprise profit maximization. Many health food enterprises in order to maximize profits, with luxury packaging as a way of earning money. Although luxury packaging need to take up a certain cost, but for the more lucrative.
On the other hand, consumers pay attention to the face. Some luxury health food buyers are young people, they buy as human friends or colleagues, so special attention. Consumers face plays an important role for luxury packaging.
Failed mainly voidage packaging. The supervision of unqualified samples tested, unqualified items of 46 batches of samples for voidage packaging, unqualified project of 3 batches of samples for packaging layers.
Shanghai Municipal Quality Supervision Bureau said that the commodity packaging ratio relative to the packaging layers, which are more subtle and deceptive, consumers from the appearance of more difficult to judge. Some enterprises in order to attract customers to buy, induced by irrational consumption, deliberately packaging box bigger, resulting in packaging requirements rate indicators do not meet national mandatory standards.
Such as "Shanghai Yi early Lotus Supermarket Chain Store Co., Ltd. shipyard shop sales, by" Dexing Shandong E-Jiao Tong products Co., Ltd. "production of E-Jiao slurry (specification: 70ml x 8 bottles), by checking the packing voids rate was 77%, far greater than the national mandatory standards for other food commodities packaging void rate should be no more than 45% requirement. The equivalent of consumers to buy products, more than half are empty".
Shanghai Municipal Quality Supervision Bureau will inform the business supervision and inspection results, production enterprise and the local quality supervision departments to supervise the business enterprise and strengthen the control of commodity packaging, strict implementation of national standards. 3
(original title: health care products packaging low qualification rate whose fault? Consumers face is the mastermind)
Editor: small Shen
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