Direct network November 10th hearing (Beijing daily) in the electricity business boom, pharmacies also lend their own advantages to enter more markets, health care products to buy into one of the world's focus areas. Yesterday, the Beijing Business Daily reporter learned that the cross-border platform of my colleagues in the cross-border platform to launch a synchronized overseas retail prices, the United States, Japan and Norway, the three countries of goods, the purchase price and the same price, compared with other overseas shopping platform cheap nearly half. Tong Ren Tang international relevant responsible person said, from the production of goods to businesses, still retain a small profit.

Half price

Tong Ren Tang International is the exclusive distributor of the Chinese market, the main business is the Chinese medicine and other products are sold overseas. Is not satisfied with the external sales, the international on October 2015, the international business platform for cross-border electricity suppliers in the international market, the sale of foreign health care products.

Beijing Daily reporter observed that the overseas price of products, only the United States, Japan and Norway three countries, the product is only three brands. To "Jarrow" brand Cranberry capsules, for example, in the merchandise page marked with overseas retail price is $18.99, about 121 yuan, natural Amoy goods price is 110 yuan. The price of other cross-border electronic business platform are more than 110 yuan, cross-border electricity suppliers platform foreign terminal the product price is 218 yuan, the price difference is doubled.

Tong Ren Tang international relevant responsible person said, the overseas commodity price is one of the company's strategy, and not short-term promotions. Although the price down, but there are still meager profits. There are still a few goods are not subject to the price of ten, consumers can send overseas price to the platform by taking pictures, after the market department to verify the lowest sales to shoot. Future prices will be consistent with the national terminal retail price, according to the situation to adjust.

Large cross-border drug stores

Line M & A, online all over the development direction of large pharmacies. Not just a colleague, the domestic market is also online shopping mall opened a global shopping column, for display overseas purchasing goods. Today, medicine was renamed in July after the international health, also announced the development of cross-border electricity supplier. Warehouse Chemist, Australia's largest drugstore chain, has entered the Chinese market by cross-border platforms.

Industry experts believe that, in terms of health products, pharmacies have the advantages of other cross-border platform does not have. Drug stores are more professional, consumers buy health care products more assured, with overseas manufacturers to contact, the price advantage is more obvious. International relevant person in charge of the people's Hall of international relations, said the staff of the international purchasing power, resource rich. From the manufacturer to purchase natural Tao, directly sold to the domestic and the overseas warehouses or bonded warehouse sent directly to the consumer, province the denationalization within channels and circulation.

Health care products market to be cultivated

On cross-border electricity suppliers, relying on the profit of health care products is difficult to support. Beginning in 2014, the increasingly fierce domestic and cross-border competition in the industry, the domestic data firm Analysys International data show that, in terms of cross-border, 2013 imports of Chinese online shopping market transaction size of 806.2_yi billion yuan, growth rate was 75.2%.

Among them, clothing, bags and maternal and child products occupy the top three cross-border electricity suppliers, health care products, although also occupy a small share, but a single category is difficult to support the development of the platform.

Industry experts believe that although sales of health products continue to improve, but health care products market is not yet mature, a large number of domestic production of foreign brands flows into the market, resulting in a decline in the health care products reputation, has a store brand endorsement or accelerate the ripening of the health care market. But for pharmacies, but also through a long time of the market development process.

(the original title: cross-border electricity price push overseas Tongrentang health products into the global purchase in pharmacies)

Edit: K1

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