[direct reporting network Beijing on March 9th news] (dongnanzaobao) action movie "IP MAN 3" released in the country in March 4th. As a well-known martial arts blockbuster, and Donnie Yen, Tyson such suction eye pitted against each other, arguably, the box office all rosy is also the principle as it should be. Indeed, as of March 6th, "IP MAN 3" released three days, the box office has exceeded 400 million mark. In after the Spring Festival this neglected the Spring Festival Schedule, "Yip Man 3" champion, for 3 consecutive days firmly secured in a single day box office champion position. However, from the release of the film began, a succession of users across the country on the microblogging send screenshots questioned "Yip Man 3" party alleged to buy at the box office, and @ the movie at the box office, and other large V account and some media official micro.

Midnight matinee, all around?

Hot beyond the "speed of 7"!

Insiders expressed concern that the "IP MAN 3" the ticket is abnormal. Often the most audience "like" time and location, has become the focus of grab hold.

To March 6, as an example, according to the cat's eye ticketing software, Beijing Monica joy studios Sanlitun store 20 points and 10 minutes of prime time sessions is still in empty seats pending, empty state, but rather the day 22 point 15 points in the final, sold nearly 100 tickets for the film.

If this is reasonable, take a closer look 22 point 15 points the "Yip Man 3" would find sold position are concentrated in the first three rows and the last row, even if is the first row of the corner seat, are also has sold "state. In the past the audience especially to occupy the middle of the gold position are all empty. And it's not accidental situations, a similar situation in the IP 3 "number of sessions have emerged, even Beijing courtyard Line Cinema almost spared.

In the evening hot at the same time, "Ye Q 3" working day morning unexpectedly also can appear the phenomenon. According to the netizen semi only smoke half shots, Jingzhou City Xinhua Tianhe International Studios on March 4, "Yip Man 3" 8:20, 9:00 and three 9:20 matinee movie tickets all sold out to know the day but Friday.

According to the micro Bo net friend "Chen Jun SUEN" screenshot, International Film Studios (Optical Valley Tianhe store) in 50 points at 0:00 on March 6 began, at intervals of not more than 10 minutes, there is a "Yip Man 3" row piece, and the fare is even as high as 203 yuan, more expensive than the IMAX ticket, to the general audience prohibitive.

"Resilient" to describe the IP 3 "fare is again appropriate did not pass. In addition to 203 yuan ticket, a lot of microblogging users said they bought only 3.7 yuan to buy movie tickets, up to 200 yuan fare difference is rare.

Left hand down the right hand?

The "Ponzi scheme" to enter the film industry?

All sorts of cases caused to question "IP MAN 3" box office fraud. What is the reason of this fraud where? Who will benefit from it? This is to say "IP MAN 3" the base problem. According to media reports said that early before the release of the film, "Yip Man 3" has been exposed signed a target base for 10 million contract.

As "Yip Man 3" issued by the company, the big screen (Beijing) issued Holdings Co., Ltd. Shanghai Kuailu's company, and Kuailu's has a plurality of P2P, fund companies. In the film before the release of P2P, the congregation raised platform through these channels to their annual income from the ordinary users there all raise a lot of money to. The goal is to make the "IP MAN 3" box office hit 1 billion.

"This is the P2P problem," there are people in the industry analysis, which is like the "Ponzi scheme", although the box office fraud form is similar to a "left hand down the right hand", "but it looks like the blockbusting the, everyone will think this kind of investment is not lose, then there will be more people investing, lending into, and once the opportunity, people came to an abrupt end directly on foot."

For example, even the analysts take before the accident "E rent treasure, if lack of supervision, perhaps" E rent treasure "of the tragedy will repeat itself in the film industry.

Publicity: the situation is not clear

Reporter specially contacted the "Yip Man 3" propaganda fire media relevant responsible person Ding Baoping (wood carving Jackson), the other said he was just propaganda party, for this thing is not clear. And sent to a reporter from the China Film Market Manager Jin zhe Tianhe "reply statement, the reporter for reference.

In the Milky way is that "users screenshot midnight Theatre" IP MAN 3 fares up to 203 yuan. According to the theater manager Ding Baoping reply, the manager of the theater in a statement said, theater "Yip Man 3" midnight movie ticket prices artificially high, is "to strive for to third party subsidy" and "personal" behavior. And said the studios "did not sign any direct agreement with the film side to buy movie tickets". Reporters later this statement and the theater manager Jin Zhe confirmed, the person said that is personal behavior".

For many users of "ye ask 3" alleged buy screenshots and questioned the box office are source in theater managers "personal" behavior, Ding Baoping said from the point of view of his propaganda and issue will not mess, but he was just propaganda party, "specific situation is not clear, need to ask the film side.

Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, as in the "direct" micro channel, scan two-dimensional code free reading.