2016-02-22 13:47
Chinese Jibao Japan ＂pharmacy＂ because fancy experience
[straight newspaper Beijing February 22 hearing] (Global Times) Chinese tourists went to day burst buy "is a hot topic in recent years, and Japan's digital camera, electric rice cooker, toilet cover in China has been touted, but for a long time really occupied Chinese tourists shopping list" overlord "position of the medicines and healthcare products.
During the Spring Festival, reporters in Tokyo casually walked into a drug store, you can see the figure of tourists Chinese. They left hand in a basket, and even with a large cart. What do they buy? Buy medicines and cosmetics. Many drug stores even had to day good a few times of emergency goods, to supplement the full empty shelves, let people feel the Chinese people in Japan Open crazy sweep medicine mode completely not empty words. Is the Chinese medicine a lot worse than the Japanese drugs? China "explosion to buy" the crowd is how to learn Japanese drug information?
God medicine not God, but the civilian population"
Japanese drug selling not only recently. Beginning in 2014, a variety of drugs to the Japanese have to buy drugs list on the Chinese social media crazy pass, so far the heat. Open the list is not difficult to find, the so-called "God medicine", is not what is the treatment of diseases of the scarcity of drugs, but some added spirit, for treating headache and slight fever ordinary household drugs.
If the electric rice cooker, toilet cover and other Japanese products from the purchase tide from the smart, clean, then the drug health products to become a hot commodity, not so good understanding. After all, the medicines and healthcare products China is a superb collection of beautiful things. Japan drugs in the end what is special?
Sought after the non high-end God medicine fancy is a good experience"
Globally, Japan is not sophisticated frequent national medicines and health products. Even Japan's patent drug health products, China's domestic products through the approval of the core efficacy of the same. In other words, the Chinese tourists to buy a variety of medicines and health products, not only in Japan to buy, or the best production in japan. In fact, when asked why they are so obsessed with Japanese drug health products, most of the Chinese tourists' answer is: "the experience is good, human nature!"
Japan's pharmaceutical health care products do not have an amazing effect, but the user experience. These medicines and health care products is not toward the direction of professional development, but completely against the public, and strive to "civilian"". Ministry of health, labor and welfare of Japan in the approval of medicines and health products, the use of ordinary people experience is placed in the core position, including ordinary people can read labels, can skillfully master the use and method of use, taste. After all, the general public is not trained pharmacists, the professional knowledge of drugs is not so clear, the easier it is to use the more convenient to experience. Such as heating holding the liquid band aid, many people is directed to the subversion of conventional band aid use interesting experience to buy. The brush head not only allows the treatment of the wound as a nail polish, but also allows the effective composition of the exact role in the wound.
Also ranked to buy a list of cough syrup, its image is a cartoon, for fear of taking medicine for the children, the first great affinity. Shanghai Ms. Zou said, eat Japanese medicine for babies to become a pleasure, rather than the need to own coaxed, and finally the child also wawadaku. "Bread Superman" cough medicine, open a smell, sweet strawberry flavor, people do not consciously want a bite. Look carefully at the lid, is a special small cup, special safety bottle cap design, can prevent the child himself to open the bottle cap.
Not only children like, even some adults also believe that Japan's drug tastes better. From Sichuan, Hu said: "since I was a kid, I eat Chinese medicine is bitter and fishy, curative effect is not to say, but very difficult under the mouth is certain. However, the Japanese Kampo medicines are not so bitter, so fishy, easily under the throat. And the same medicine, most will have several different capacity of the packaging, you can choose according to their own needs."
Japanese pharmaceutical health care products company attaches great importance to the psychological needs of consumers, in addition to product effects, and strive to let consumers trust and acceptance from the heart. For example, for people who often stay up late, a lot of health care products with excitement, the composition is mostly written in a variety of chemical synthesis can not understand, with a long time will inevitably worry about side effects. Japan's related products are used in all kinds of vitamins, which reduces the consumer's concerns about the side effects of chemicals, through their own cognitive judgment to buy.
Convenient to buy good service
In the face of the shelves of drugs and health care products, some Chinese tourists often ask: Japanese medicine so in the pharmacy to sell it? In fact, Japan Pharmaceutical principle is divided into two, a is must after doctors diagnosed to get medical pharmaceutical products, another is without a physician's prescription sign, in the drugstore, drugstore pharmacist recommendations can judge for themselves to buy OTC medicines. OTC medicines including can effectively alleviate the symptoms of fatigue, eye fatigue, shoulder pain, low back pain, constipation, cold, fever, joint pain, muscle pain, athlete's foot and other drugs. Japanese daily purchase of drugs taken by the health care products, is this kind of OTC pharmaceutical products, and now also favored by Chinese tourists.
Easy to buy, is another important reason for Japan's drug sales. In Japan to buy medicine to buy drinks as convenient, slightly take two steps will be able to see the drugstore. It is not the traditional sense of the pharmacy, in addition to drugs also sell cosmetics, snacks, drinks and umbrellas, and other items. Customers buy food, drinks or cosmetics, often with a few pieces of health care products.
"The shop is full of a superb collection of beautiful things pharmaceutical health care products, life at any time can be used, moreish. I played all the way from Tokyo to Okinawa, and I was filled with a box full of it. Have a cold medicine, liquid medicine, band aid, constipation in children with cough water, anti fatigue agent vitamin. Bought this and want to buy, in fact, I do not feel enough to buy, but there is no way to install." Bought a about 300000 yen (1 yuan or about 17 yen) of drugs, said Ms. zhang.
In order to meet the needs of Chinese tourists, each of Japan's drug store also launched to attract eyeball of Chinese advertising, according to Chinese custom display of goods, and arrange more understand Chinese assistant customer service in China and for Chinese travellers need the Internet provides free WiFi, greatly enhance the intimacy of Chinese tourists.
Mr. Wang from Chengdu said: "I have circulated around the tour guide book" Japan-i tour of Japan "to get a coupon, the general purchase of 30 thousand yen or more items can have a 5% discount. For those of us who really big shopping spree, too."
Many visitors to Japan Ms. Dong on the corresponding measures of Japanese drug store duty-free. In October 2014 Japan amended for foreign tourists consumption tax exemption system, began to drugs included in the free object, many pharmacies set for the tax exempt special counter, installation of various signs in Chinese, some also equipped with the Chinese assistants. "In the past to Japan to buy makeup, looking for special duty-free shops. Now, the vast majority of stores can directly handle tax exemption procedures." Dong said.
20 year old college student Lin said, many pharmacies in Japan can be free Internet, speed is also fast. If you want to pass the network confirmed contact with domestic friends, help them to bring something, directly into the drugstore on the line.
Chinese social media to do free publicity
Humanized design, quality service and is, of course, an important reason for Japan the medicines and healthcare products selling, but now is not a good wine is not afraid of deep alley in, again good thing if no one knows, can only lie in there to sleep ". A little attention will be found in the Chinese traditional media basically do not see the Japanese drugs, health products, advertising. So the question is, how do Chinese consumers learn about Japanese drug information?
"Finally buy want medicine, China is always out of stock, so a one-time bought 10 boxes of" China "did not sell cool ophthalmic" "came to the drug store, what ever you want, good cheap, all want to buy", this kind of praise Japanese pharmaceutical products of microblogging, circle of friends, information on the Chinese Internet everywhere. They are Chinese tourists buy medicine of "the new guidelines".
Claiming to be "Japanese drug control" of the woman, a year to travel to Japan several times. I am from the micro channel circle of friends to know Japan's daily use of medicines and health products. Buy friends in the circle of friends is a picture, but also to write personal feelings, but also produced a purchase strategy. I went to Japan to buy friends after the introduction of the medicine, try a few times, with a good feeling, like, and now will introduce to my friends."
According to the Japanese Tourism Bureau in August 2015 to carry out the statistics show that China's social media on the contents of the Japanese travel grew 2.3 times. From August 12th to 18 within a week, the relevant content on the microblogging reached 259 thousand and 982, the contents of the micro channel up to 142 thousand and 934. Chinese social media, has become the most important channel for Japanese drugs to thousands of households.
Even more surprising is that many in social media: Japanese drug content of "unsolicited powder", they even formed "fans" do promotion volunteers. So, these fans will be behind the Japanese enterprises "operation", "Navy" hired?
This reporter interviewed a special production related medicines and health products of Japanese companies. They said that as Japan's well-known enterprises and listing Corporation, if there is such a cost of publicity, will be detailed, clearly presented in the financial report. Japanese law is very strict requirements on these areas, covering the costs will be severely punished. At present, costs associated with the company, and no publicity expenses in Chinese social media to hire "Navy", so you can responsibly say, "we do not employ navy".
It seems that some of the Chinese social media appeared on the Japanese drug health products, fans group, is a real product favorite. Why so? "The same medicine, most Japanese would several, even dozens of different capacity of packaging" "in Japan is somewhat new health care products is without the Chinese market, and the basic use of natural plant materials, the compounds to minimize the scope of"... Perhaps, Chinese on social media "powder", has given the answer.
Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, as in the "direct" micro channel, scan two-dimensional code free reading.
|