[direct reporting network December 31 news (Texas Evening News) near the end of the year, Texas, many people have begun to toss in the supermarket and trading market, for home purchase special purchases for the Spring Festival, booming holiday shopping atmosphere has been struck. Recently, the reporter learned that, Texas, many businesses have been gearing up year-end challenges, health care products, drinks, year flavour boxes and other gift get together to market, one after another opened the battle.

High-end liquor, up four from the end of the low-end products out of the people"

"52 degrees Luzhou old altar aging of Luzhou flavor liquor from the retail price of 228 yuan / bottle, special to the member price 68 yuan / bottle, special time ended on December 29, a full can save 160 yuan", "on 3 December 27 to new year's, Changyu dry red wine 750ml specifications offer for 60 yuan, buy second only to spend 1.1 yuan"...... On December 29, reporter saw drinks counters in major shopping malls in Texas, end of many super drinks goods have posted on the promotional labels.

The reporter understands, targeting the drinks group buys consumptive market, from the beginning of December until now, many beverage brand "lowered", playing a "populist". Like Zhangyu Cabernet dry red wine, Zhangyu oak aged red wine ordinary consumers in the low-end wine, to participate in the "second 1.1 yuan preferential activities and popular. Gubeichun also launched a mobile phone to buy wine gifts, buy ten boxes of donated two boxes and other activities, looks very affordable.

Compared to the populist low-end wine market, on behalf of the high-end liquor market Maotai series, Wuliangye series wine price adjustment of the news but is coming. Recently, Wuliangye Group to the media revealed that "2016 52 degrees Wuliangye ex factory prices will continue to steadily, ex factory price plan from 659 yuan / bottle back to 689 yuan / bottle, even 729 yuan / bottle." The Eastern Red Road, a wine shop or to wait for the price of the paper notice. "Up to now, there has not received a formal notice of price increases Wuliangye manufacturers." The owner said.

The reporter sees in the German city of a large business super drinks counters, at the supermarket in the sale of 52 degrees Wuliangye retail prices for 729 yuan / bottle, and 53 degrees Feitian Moutai price for 998 yuan / bottle.

Just waiting for the New Year Spring Festival stalls big promotion most recent health care products "halt the troops and wait"

Away from New Year's day and two or three days time, and drinks playing "special" brand has different is, recently, many supermarket stores selling mainstream brand health products still choose "bide one's time", only a few brands in order to earn popularity, launched 9.5% slight promotional activities.

On December 29, the reporter saw at the supermarket, boutique sea cucumber and Ganoderma lucidum spore powder become consumer favorite explosion models, from the major brand sent their own promoters site sits, source of contention posture can sneak a peek at some. Seeing there are customers to a halt, a certain brand of Ganoderma lucidum spore powder of the salesman immediately came and shouted, "the original 330 yuan can have a discount price, discount sells for $313."

The relevant person in charge of the supermarket Lijingli introduced, according to the experience of previous years, away from the Lunar New Year holiday until half a month, gift consumption will force, scraping a year most important consumption season. "Generally speaking, the Chinese New Year stall health care products sales to prop up sales for the year amounted to 'half' of the, the major brand manufacturers will mustering their efforts to actively prepare for war."

The reporter understands, supermarkets are currently in preparation for the upcoming new year promotion, part of none other activities have been started. Until mid January next year, the Spring Festival will be the advent of health care products. "In addition to the price advantage, protein powder, health pot, cooking oil and other gifts will also be rich." Manager Li said.

In addition, the industry also reminded the next part of the health care brands will be to raise prices, rose about 10% above. "But in the price of the brand at the same time, the special offer also increased promotional efforts, such as the original 15% off to 30 percent off."

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