2015-11-05 16:39
Foreign media: China's import Wine in Bordeaux 15 yuan sale
[direct reporting network on November 4] (Reuters) to foreign media said, boxes of Bordeaux, France, Bret Harte red accumulation in the Shanghai suburb of a bonded warehouse, accumulation of dust for three years, until July of this year, the owner of these wines for reduce the loss and the bottle for $50 ($317 yuan) wine price to sell three out of four.
According to Reuters reported on November 2, from 2010 onwards, a surge in the number of importers, there are a lot of the imported wine, resulting in a serious excess supply, causing the sale phenomenon. Last year, China's wine consumption - once in two digit growth - a decline, is expected to 2020 will slow growth of more than 1% per year.
The slowdown is a headache for the global wine industry, which is hoping for a rapid growth in China's consumption. Further signs that the Chinese consumers are cutting back on the occasion when the Beijing hopes to fill the gap in the volume of imports.
"A huge demand is huge, so we can control the price and make a lot of profit," said Xavier Grangier, director of International Trade Co., ltd.." The company has a 4000 square meter warehouse in Shanghai, which holds 250000 bottles of wine, most of which are European wines.
Now, his company had to cut prices, and some of the wine can not sell out.
He also said: "in Shanghai alone, over the past few years, there are 2000 wine companies closed down."
According to a report released by the international wine and liquor Information Company in 2015, China's wine retail market value of about 78000000000 yuan, accounting for about 1/3 of imported wine.
A series of economic data showed the Chinese economy faltered, the official retail sales figures is a rare bright spot, but private enterprise survey shows that nearly a few months consumer sentiment dropped to the lowest point in history.
Reported that the fight against corruption in third years has also hit the big consumer, not only the impact of the wine industry, but also affect other luxury sellers, from the Louis Weedon group and the company to the global automotive industry.
"In 2010, everyone screamed China is the gold state of wine sales, to join the industry you can become a millionaire," said French wine importer Wan ancient charm (Shanghai) Trading Co., Ltd. Marketing Manager Pierik Fau.
"Now, the wine is sold at less than the cost price, some of the long term storage facilities in the warehouse of the wine is deteriorating, good Bordeaux wine is only 15 dollars a bottle of."
Reported that, of course, the Chinese wine industry has long-term potential: China is already the world's fifth largest wine market, but in a population of 14 million, only 38 million wine drinkers -- most in Beijing, Tianjin, Shanghai, the largest city in, per capita annual consumption of only 5.8 litres, only the French are annual consumption of 50 litres of fraction.
But now, inventory and price pressures lead to difficult to make money.
A direct understanding of the company's operations told Reuters reporters, and even China's largest wine importer ASC boutique wine companies have reduced prices, profits are affected.
Japan's Suntory Ltd., a subsidiary of the ASC fine wines, wine market has entered a stage of slow growth, consumers to price more and more attention.
"We are expanding the range of entry-level wine choices to meet consumer demand changes," said Bruno Poderi, CEO of ASC boutique wine company, told Reuters."
The price of the squeeze on the more expensive new world wine may be better news, such as Chile, South Africa and other countries have occupied more market share of 100 yuan.
Chief executive officer Guillaume Degelis said: "there is still a need for imported wine, but not the same wine," said, chief executive officer of the international wine and Spirits Exhibition, which is a bridge between the manufacturers and the Chinese buyers."
"Previously mainly from Bordeaux's high-end luxury wine market, now is the entry-level market."
Reported that imports began to rise in 2015, but the average price is still falling, because consumers have tightened their money bag.
Therefore, Fu Yi Wine Co., Ltd. Australia reduced prices and reduce inventory and helping to restore profitability in the Chinese market.
Fu Yi wine Asia and other regions, director of marketing Robert Foy in Shanghai told Reuters reporter said: "we now track monthly inventory of partners and customers, so that we can know their inventories are too high." The company has "Penfolds", "leader of the people" and "Wo Fu" brand etc..
He said that China has the world's largest middle class, the company will become increasingly important market, despite the country's wine culture is still relatively new.
Living in the northeast city of Dalian, 50 year old Xu Fengqi (sound), said: "I usually drink beer or liquor, rarely drink a glass of wine." He said that his friend sometimes gave him wine, but he seldom bought himself.
"Even so, we often find we no bottle opener, I tried to open a bottle of wine, the effort, the bottle fell to the wine." 3
(original title: foreign media in China's Bordeaux Wine: imported 15 yuan sale)
Editor: Xiao Qin
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