Direct reporting network in August 6th (direct current) (Contemporary direct sales Ma Guoxin) Shenzhen hundred Amoy union Agel Ecommerce Ltd president. March 2010 successful transformation from the electricity suppliers, to create a hundred Amoy alliance e-commerce platform for shopping guide type website provides data services. 2013 to create a cloud micro enjoy the site for direct business settled in e-commerce platform to provide electronic business platform docking, and provide data services.

Electronic commerce in the direct selling industry has been widely used and brings great convenience for development of business, at present mainly in declaration and business query, in the definition of Internet belongs to the category of enterprise internal network. But Ma Guoxin believes that the application of e-commerce in the direct selling industry is not just a means to improve the business process, but to change the format of the original power.

Direct marketing is still a relative to the edge of the industry, practitioners are hyporheic mode through word-of-mouth promotion, although in recent years there are companies began to do some publicity in the mainstream media, but the operation format no fundamental change. Ma Guoxin said, "the first feature Internet plus" is the cross-border integration, is to reform and open. Word of mouth is not suitable for the opening of the mode of demand, change is to solve the problem of this mode of communication and the carrier, the mode of transmission is now a lot, QQ, WeChat, micro-blog and social networking sites, etc., then what is the carrier? He said: the so-called carrier is the topic, carrying your content in the topic, but direct marketing products or business directly pushed to the audience, is undoubtedly the face mask and pull the black. So how to find a sustainable, can be copied, the operation of the carrier? We carefully observe that the current Internet and the most popular is the most popular online shopping."

Guo Xin Ma, online shopping is and the people really in the electronic commerce, he said: "e-commerce Co., Ltd. Shenzhen Amoy alliance over the years has been engaged in the analysis and application of the data resources of the Internet electronic commerce, we will data through different dimensions of analysis, share to each platform, realize the effective transformation. In the field of domestic electricity suppliers and electronic business platform, we have a unique understanding of the direct selling industry, to create a unique resource and technical backing and technical support for direct marketing enterprises. Because the understanding of direct sales, so it can better service direct selling companies, such as the direct selling enterprise membership information in a fully closed state, the realization of the data P2P push and docking, the protection of the interests of direct marketing companies."

Ma said: "the purchase of the platform we divided into Ali Taobao, lynx and Jingdong, the only product will, Su Ning, and other representatives of more than 400 business platform consisting of cooperation mall, the current data Taobao and tmall accounted for than in more than 80%, so we will strengthen the Taobao, day cat shopping experience, we provide the most advanced Commission inquiry way, in addition to our website to enter businesses to provide super Commission, 9 9 quality baby, member in tmall Taobao random buy also get a commission. Cooperation platform of more than 400 online shopping mall also give love to buy people to provide more shopping options."

According to Ma Guoxin introduction, there is a statistics, 1 people can build a lifetime of strong relationship is not more than 150 people. And now, a WeChat, can see the people will have dozens of people, even more than a hundred people, not to say that they share and spread the next. The Internet allows a good word of mouth spread faster, wider, affecting more people. This is for direct marketing purposes, is of landmark significance. Guo Xin Ma said that through nearly three years of operation of the market, it is found that online shopping is the specific mode of electronic business affairs is good for the stability of direct selling company team building, so as to have the confidence to hundred Amoy alliance main business expansion. 3

(original title: Ma Guoxin: the development of new formats of direct marketing thinking and discussion

Editor: small gram