[news] March 8th reporting network in Beijing (Huizhong direct)

Accumulate steadily flow

Ma Jinggang entered the direct selling industry has twelve years, he said: "from the bones like direct marketing, seems to fall in love like a person, no matter what kind of difficulties encountered, will never abandon long held."

Ma Jinggang is a legendary figure in the direct selling industry. He has done direct training, training out of one hundred thousand students, in the direct sales industry in the great glory. Has accumulated enough experience, he opened the future management consulting company, using his invention of the three step transaction method, ensure each session of spot transactions at a rate of more than 85%, such a high turnover rate in the industry caused a great sensation. Not only that, he also led the team system along the northern expedition, have won numerous impressive results.

However, in talking about these brilliant experience, Ma Jinggang no hint of complacency, but revealed a indifferent to calm the boldness of vision. He said: "I have been successful, also experienced the low life, and I know the perfect life is not the people now have more successful, but he can from the bottom shot up, and play it higher than the original."

Accumulate steadily, flow. At the beginning of the year, Ma Jinggang officially became CEO of Jin Yiyang. Ma Jinggang smug,, he said: "twelve years of experience let me to consider thoroughly the direct selling industry, have enough professional to take quasi direct future trend. I do not only big do strong golden Yiyang the direct cause, hope that through the development of golden Yiyang for direct selling industry to bring some changes. "

Take it leisurely and unoppressively strategizing

Why choose golden Yiyang? Ma Jinggang said: "golden Yiyang is very unique, a has 60 years of development history of the traditional enterprise in the domestic transformation to do direct sales very rare, proving that golden Yiyang enough precipitation and experience to see direct the wind vane. And the golden Yiyang direct plate is a blank, everything from scratch, chairman of direct selling also deeply understand and support the business transformation and direct sales. In addition, golden Yiyang in selling products at the same time, but also led to the development of Wendeng acres of ginseng farming, I think this is very meaningful."

Because the well-known direct selling law and market, so for the future planning of golden Yiyang, Ma Jinggang Jin Yiyang as he commands, have ready plans to meet a situation, tailored to the first three year plan: the first year is to go direct + micro business road, the first half will direct fully started, the second half and then gradually complete the docking direct and derivative for second years, mainly to do; "Internet plus", create "supplier + shop business platform mode, one is to put the electricity supplier into consumers willing to take the initiative in the platform, the two is through the store floor; third years will begin to prepare the company listed issues.

For the three year plan golden Yiyang, Ma Jinggang did take it leisurely and unoppressively winner. He made this golden Yiyang three years of direct development pursue only a "steady", requires maintaining stability. These three years is like a run-up in before the plane takes off uniform forward, when the energy savings to a certain extent, will homeopathy soar.

The real manager must have the spirit of responsibility, which is reflected in the spirit of Ma Jinggang. He always regarded himself as a record - off, and asked himself to be a responsible and creative customer. What is the responsibility of creating a guest? He explained: "first, can stand up for someone else is responsible; second, can afford this responsibility. The first is the mentality, the second is the ability. Left hand to the enterprise, the right hand is responsible for the dealer." Ma Jinggang very pay attention to the dealer, he believes that respect distributor is to honor their commitment to give them a lasting and stable platform, so as to have a group of really like-minded people, Hexin to work together to do a good job, and finally win the world.

For a successful manager, the vision and the vision are not and lack of. And Ma Jinggang is not only a unique vision, the sense of advance, more rich experience, which allows him to have the ability to accurately predict the future development trend of direct sales. He believes that the next three years, the development speed of direct marketing should be the most surprising. First competition speed quickly, with a number of brand enterprises will have a great leap forward, take card speed is improved a lot, the direct selling industry as returned to the spring and Autumn period and the Warring States period, back to the separatist warlords conflicts; second, is there will be a lot of homogenization, such as product homogeneity, homogeneous system.

And the two aspects of the strategy is to deal with it? First is to find the core competitiveness of enterprises. Only those who has the core competitiveness of enterprises in order to in the "war" stubborn resistance to survive; the second is to develop the human resources strategy, homogenization serious times, only talent is different. For he who today have more talent, who has a more solid strength. So the future direct marketing will form three kinds of competition, one is the mode of competition; two is the talent of the dispute; the three is the pattern of the dispute.

In the direct selling industry a big environment, only by sea sailing man to Yong forefront. Ma Jinggang saw the trend of direct marketing, also grasp the market demand, understand the flow, downstream of the. Now he is a real strong, dare to face various challenges, like the monkey king, has 72 change ability, on the road of go on a pilgrimage for Buddhist scriptures undaunted 9981 difficult. In the future, the direct selling industry competition will continue to increase with the development of the general trend, but Ma Jinggang also made full preparations, we believe that he will be able to"