[direct reporting network August 6th news] (Contemporary direct marketing piece of the ancestral) Yongchun Tang Peng Dun electricity supplier system founder, graduated from the Chinese Department of Hubei University, the teacher turned; entrepreneurial marketing "of the author; engaged in more than ten years of marketing work, in a large number of domestic company as Marketing Director, marketing director, general manager and other positions, have rich practical experience in marketing innovation.

Thanksgiving this great era, Thanksgiving I am engaged in the direct marketing industry, he gave a lot of ordinary people a business platform, a dream of possible. We created two years ago, Hubei Peng Dun electronic Business Company, to join the cause of the Church of Yongchun platform, and always embrace the love of the direct sales industry and the future of a better career. We are in the best time of the development of China's direct selling, so there is no reason not to fight.

I believe that the future of direct selling in China will appear in a variety of forms, a variety of models, a variety of products coexist in an industry. The direct selling business model is changed from the natural person to the multi-level legal person. Such as some direct selling regulations despite the restrictions on multiple levels of between person and person, but did not limit the enterprise, legal person of multi-level, multiple levels of shops and stores between the multiple, as well as shops and trading company, which is direct sales business model innovation provides huge space. Thus, the new formulation and the new concept of the natural person and the multi-level legal person are produced.

Innovation is an inexhaustible motive force for the prosperity of the modern society, for the direct selling industry, innovation and change is also the mainstream. Direct selling has 60 years of history since the birth, so need innovation, innovative methods of products, models, services, architecture and so on must grounding, meet the public demand. Enterprise innovation at the same time, it is to enhance the core competitiveness of enterprises.

Today's marketing environment gradually changed for the better, but it is still hard to get rid of reputation as a low position, the improvement of marketing environment needs the joint efforts of all parties. Enterprises should change ideas, enhance the direct selling industry in the public reputation. This should be from three aspects to consider: first, there must be a very popular like products; second, future sales is not only a product, is a service; combined with the third, and the mainstream media, from positive propaganda, allowing direct full of positive energy, let mainstream society accept.

Under the new normal social environment for development, "Internet + is pushing the change of the whole society, especially in the electronic commerce and the micro business of the hot growth, has brought opportunities for the innovation and development for all enterprises. Yongchun hall company proposed "direct + micro business model, is under this background to create the new format mode, micro business was introduced into the solve the facing the traditional marketing mode" where people come from, goods where the "problem, to direct plug in the wings, allowing direct become more relaxed, easier for people to accept.

Throughout the direct selling industry development, 2015 is a key node, the traditional direct sales model will unprecedentedly strong, Ministry of Commerce issued direct selling license significantly faster, only the first half is complete approval of 10 companies. So many enterprises to enter, to show the existence of the direct marketing industry, the need to more reflect the broad prospects for development of the direct selling industry, at the same time the competition has become more intense. In the past, the advantage of the license will continue to be diluted, the format of the competition will return to the traditional enterprises, such as corporate brand, strength, product, the importance of the network will become more prominent. This will prompt a return to product R & D, brand building has been the effective management of the dealer network, in order to provide consumers with more high-quality products and high-quality service. 3

(original title: Zhang will be the ancestral: direct access to the era of innovation and development

Editor: small gram