Direct reporting network Beijing November 15th (Xinhua) recently, the Ministry of Commerce direct marketing industry management information system, has officially issued eightieth direct sales license. Now, basically every province has a representative direct selling enterprises, these enterprises become take the brand enterprises to enter the market fully competitive. In recent years, the government to increase efforts to support health services, direct marketing industry has developed rapidly, especially with the "Health China" in 2030, "planning outline" introduced, many practitioners are excited. In 2016, in addition to a small number of enterprises, a number of enterprises to achieve performance doubled.

At the same time, the image of China's direct selling industry in the field of public opinion is poor. According to the relevant report, xinhuanet.com network public opinion monitoring center shows that the public exists a lot of bad stereotypes of the direct selling industry, deception, flicker, irregularities, such as quick and almost equal to label the direct selling industry, the industry as a whole "serious negative image network".

On November 11th -12, the seventh China direct culture forum held in Beijing, xinhuanet.com city channel interviewed five direct selling companies to managers, ask them to industry's point of view, think about the policy environment, industry reputation, development opportunities and challenges and other issues.

Respondents: Tianjin cast Source Health Technology Group Co., Ltd. consultant Gao Yong

The following is an interview with record (abridged):

Xinhua net: as a direct selling enterprise consultant, how do you evaluate the direct selling industry now? How to treat some of the current status of the industry?

Gao Yong: the general situation of the direct selling industry is still relatively impetuous, because there is a bad currency out of the trend of good money, resulting in the sale of the fund to the regular product sales. To promote rapid and rich capital disk, resulting in many of the "example", may two or three month income of tens of millions, but is based on tens of thousands of people cheat on.

Of course, there are some companies adhere to product oriented, but the number is not enough. Chinese direct selling industry is very special, do direct sales of large enterprises is still relatively small, because the direct sales of the ceiling is relatively low, China's total sales of only 200 billion. Ma Yun 11 a day to do 120 billion, so the special giant enterprises do not do direct sales. Are willing to do direct marketing are small and medium enterprises, but they are in financial strength, resources, talent reserves and management, and large enterprises have a certain gap, so it will be more difficult to meet.

Hope that the relevant government departments in this regard to support the development of small and medium sized direct selling industry. There are two benefits: first, it can pull the re employment; second, so that people who do the work of fraud to return to the disc. I hope the government can vigorously against capital disk, these funds in the market operation process of disc squeeze a lot of people, these people will influence the stability of financial order. Now micro-blog, WeChat are well developed, video, pull a banner, or to the city government to demonstrate such a thing can be seen. And some of the funds are under the banner of the name of the government to come, the name of the city government support, the provincial government support, there is no official seal, in fact, are illegal operations. Even some of the funds simply do not have the company, a few people come from overseas, to gather together a few million packaging, it is directly engaged in the.

Xinhuanet.com: to change the situation, including the direct selling industry enhances the reputation of what needs to be done? Which links need to force?

Gao Yong: now change bad money out good money phenomenon, the first is the first capital capital hit disc, disc arrogance, because his sales may be more than ten times the product set. However, many forms of fraud is similar to the legal form, the people can not tell. Second, we support the real force to do business, that is, the value of the enterprise, but now I think the direct sales legislation on direct marketing companies are too strict norms.

Xinhuanet.com: why the hand is too strict, on the one hand, there will be chaos?

Gao Yong: Well, a lot of people are talking about money disk, disk products anyway illegal, because you are too strict, government approval is also illegal, such as trans regional operation, more than 30% of the allocated rate, the six series of product limit exceeded, such as multi-level management, more than three, more than 30 people can be characterized as a crime MLM organization and leadership and so on, these more stringent red line, limiting the development of regular direct selling enterprises. So some people think money disc, I was breaking up, as against a little, this can quickly earn money, I quit the company, personal behavior, like this way instead of from the national regulation, because the first second registered company, also do not pay taxes, third also, do not employ formal employees, it is a fraud gang.

Xinhua: so, on the "Prohibition of marketing regulations" and the "direct marketing management regulations" regulations, how do you see?

Gao Yong: appeal to relax, because you do not let it relax, there will be more people feel that it is simply illegal, it is not a bit bigger.

Xinhuanet.com: at present, people tend to be direct sales and marketing together, some negative evaluation including the direct marketing industry, in addition to the fight against money, do you think we still need to enhance the reputation in doing what?

Gao Yong: reputation, will be in the product and the service time, products can not be seriously out of the actual market value and price, price and value to have a match. For example, a bottle of shampoo water, the normal range of supermarkets in the middle of the brand to sell about 30 of the words, you sell to 300 is obviously inappropriate. Including health care products, including all kinds of goods, I think it is worth the price and price